Remove its-really-not-about-the-buying-process
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New ways to identify B2B buying group members

Martech

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. Influencers Make my job easier.

B2B 117
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Is The “Buyer Journey” Even A Thing Anymore?

Partners in Excellence

Ever since I started selling–you know back in the old days when phones were still attached to cords–I’ve been taught, “Buyers have a structured buying process.” We would co-mingle procurement processes with complex B2B buying processes, thinking they were the same thing.

B2B 130
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Late To The Party……

Partners in Excellence

It’s always a bummer to show up late to the party. Desperately, we try to find someone to talk to, something interesting to talk about, but…… It seems so much of “modern” selling looks like this. Customers are involving us later and later in the buying process.

Price 68
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Alicia Arnold: Spotlight on the expert

Martech

I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. And really all the pieces of a business come together to serve the customer better.

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7 Steps To Create a Successful Ecommerce Sales Funnel

ClickFunnels

And if it can, how do you create one that drives conversions seamlessly like clockwork — vs. creating one that flops? This is an example of what we call our Tripwire Funnel — it’s great for turning cold traffic (via ads) into paying customers. We’ll talk more about this funnel later. We’re talking about sales funnels.

Launch 278
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Change, Do We Really Understand It?

Partners in Excellence

As much as we tire talking about the constancy of change, our jobs as sellers only exist because of change. We want the customer to change how they are approaching a certain function in their business–so they can buy our solutions. It is impossible for us to grow our business.

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Our Job Is Helping The Customer, But All We Do Is Focus On Beating The Competition….

Partners in Excellence

I have to start this post with an acknowledgement and a concern about misinterpretation/misapplication of this article. We don’t have a set agenda, we talk about what we are seeing, usually it’s me whining about the state of professional selling. First, every month, Lahat Tzvi and I have a conversation.

Customers 117