Sales Hacker

JULY 11, 2025

How do you actually launch one that gets the job done? This edition walks through five different paths to launch an AI agent. Build from scratch This is the most powerful (and the most complex) way to launch an AI agent. Share Tag GTMnow so we can see your takeaways and help amplify them. Some teams are quietly building.

Launch

Salesforce

MAY 2, 2025

Launch new products quickly Discounts and promotions do not have to be reserved for old products. You can use introductory pricing during a product launch to create buzz and juice sales early on, attracting early adopters and gathering reviews. The main types of promotional pricing tactics are: 1.

Promote

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Partner marketing Role: Use partnerships to extend market reach. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Take a tech company focused on early adopters.

Go To Market

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. He highlights: The long-standing competition between Google and Amazon for ecommerce market share. Google’s missteps and the decline in its product search market share from 54% to 46% by 2018. And the list goes on and on.

Retail

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. This number exists in the form of total addressable market (TAM). Use sales planning software to create a realistic plan for capturing market share.

Minimum Viable Product

Salesforce

NOVEMBER 19, 2024

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share. Watch the demo

Price

Sales Hacker

FEBRUARY 7, 2025

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

Price

Search Engine Land

AUGUST 7, 2024

Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share. If people are already searching for your brand on Amazon, advertise on your branded terms at launch.

Campaign

Search Engine Land

JULY 24, 2024

This helps Wix continue to increase its search market share not just this year but for the foreseeable future. I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” These campaigns have traditionally been launched on social media and then promoted on paid.

Gaming

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Case depends on evidence quality and time horizon. Case depends on evidence quality and time horizon. 25% spike in engagement.

GTM

SaaStr

JULY 5, 2025

market cap – up from $2.4B at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% Peter’s top tips and learnings: 1. Why a dozen?

E-commerce

Salesforce

JUNE 19, 2025

What you can do: The first step in launching an effective agentic AI strategy is to get your data prepped and connected. This is not just an advantage, but a necessity to cultivate loyalty and capture market share. Enable your audience to shop your brand, not your channels by having a robust omni-channel strategy.

Retail

Search Engine Land

OCTOBER 2, 2024

While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details. In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Since our client’s solution only works with iOS, India is not the right market to focus on.

Clients

Search Engine Land

AUGUST 28, 2024

Increased market share? When used correctly, this tool maintains optimal performance during brief periods of atypical conversion behavior, ensuring that campaigns remain effective and efficient even during short-term fluctuations in market conditions. Start with the big picture. What do you want to achieve this season?

Click Through Rate

Martech

APRIL 11, 2025

Dig deeper: How to use HubSpot to improve your webinar strategy New features for HubSpot Marketing Hub Enterprise Thursdays HubSpot Spotlight marked the companys first in-person product launch outside its annual Inbound conference. Still, three updates to Marketing Hub Enterprise target advanced marketers at larger SMBs.

Territory

Sales Hacker

MARCH 4, 2025

And my team had been working for months on this huge launch and, um, and it was the first launch that I and my team had done. And it was, and it was the first time we were doing the launch and it was the first time I had met the rest of the marketing team in person. And, um, everything that could go wrong in this launch.

GTM

Martech

NOVEMBER 1, 2024

Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share.

Objectives and Key Results

Salesforce

JULY 25, 2025

According to The Ninth Edition State of Marketing Report, businesses in this phase spend 45% of their time focusing on optimization rather than rapid expansion. Your priorities shift toward maintaining market share, figuring out operations, and investing in research and development to stay competitive while exploring new opportunities.

Growth

Martech

JUNE 16, 2025

Too many marketers share posts that are too broad, too self-promotional or disconnected from what people care about. Make social the final step, not the only one Your post should follow other touchpoints, such as a blog, webinar or product launch. But it’s doing what it’s supposed to: surface what gets interaction.

CTR

Sales Hacker

MAY 13, 2025

Our launch was eaten by Google in every way. And so every time we cranked up the monetization, we just watched our search share road, and that was the beginning of the Google monopoly where Yahoo went, from mid-teens market share to, I think what’s 1.5% And we had this horrible dilemma. today or something like that.

GTM

SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.

Launch

SaaStr

JUNE 20, 2025

Conquest Numbers Let’s separate the happy convergence talk from the harsh conquest reality: SaaS: The Steady Performer Under Siege $295 billion market in 2025 with 18.4% Ready When AI Hit and Went All-In When ChatGPT launched in late 2022, most SaaS companies scrambled to add AI features. growth rate vs. SaaS’s 18.4%

Government

SaaStr

JUNE 30, 2025

Market position when GPT-3 launched? ChatGPT launches in November 2022. When you’re creating a new market, you raise for market capture, not just operational runway. Valuation Follows Market Creation OpenAI’s $300B valuation isn’t based on traditional multiples. Traditional metrics?

Growth

SaaStr

AUGUST 5, 2025

The Correlation in Action: A Timeline Analysis The correlation between these stocks becomes most apparent when examining their price movements since Klaviyo’s public debut: The IPO Honeymoon (September 2023) Klaviyo launched its IPO at $30 per share on September 20, 2023, closing its first trading day at $32.76—a a respectable 9.2%

E-commerce

Hubspot

FEBRUARY 26, 2025

This type of forecasting takes a look at the total addressable market (TAM) , market size, and competitor performance to predict potential market share and revenue. Best for : Early-stage businesses entering competitive industries with access to market data. There isnt just one variable to rely on.

X-functional

Martech

MAY 14, 2025

Irrecoverable opportunity cost: Lost time, lost market share and lost customer momentum that can’t be reclaimed. Run pre-launch counterfactual models to identify risk and build resilience into execution. Adopt the marketing multiplier as your north star for GTM effectiveness.

GTM

SaaStr

APRIL 8, 2025

CEO Jacob Eiting shared this chart with me of how much more “efficient” the company has become since adopted AI dev tools like Cursor and Windsurf. They have 40% market share in their space — managing mobile subscrptions. That’s fast, and you can see it in their product launches. Much faster.

Start-ups

Salesforce

FEBRUARY 10, 2025

In a conventional ecommerce setup, a brand launches its own storefront to sell products and services. It doesnt share customers with anyone else, and it certainly doesn’t share profits. As a business, you can sell through third-party marketplaces, launch and operate your own, or you can do both.

Healthcare

SaaStr

JULY 11, 2025

ChatGPT’s viral launch created a platform that now serves over 100 million users. of the generative AI chatbot market share, though this represents a decline from 76% in January 2024—indicating growing competition. The question isn’t whether Anthropic can catch up—it’s whether it needs to. ChatGPT holds 59.5%

Strategic partnership

Salesforce

MARCH 25, 2025

Funding helps you capture market share and opportunities faster, overcome challenges, and stay sustainable. You find it challenging to enter new markets or expand your SMB’s physical presence in a different location. You need capital to hire staff, increase inventory levels, or launch into other geographical areas.

Real Estate

SaaStr

AUGUST 2, 2025

This wasn’t just a successful IPO—it was a statement about the market’s appetite for high-growth design software companies. revenue multiple demonstrates extreme investor confidence Why Figma’s Success Matters for Canva The design software category has officially been validated by public markets as a premium-multiple sector.

Represent

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn.

Launch

Martech

AUGUST 21, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. When the new Bing launched, it felt like the dawn of an exciting new era in search. In February, when new Bing launched, its market share was 6.35%.

Market share

Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share

Hubspot

JANUARY 16, 2020

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

Market share

Search Engine Land

MAY 11, 2023

Despite having gotten the jump on Google when it launched the new Bing , featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google.

Market share

Search Engine Land

FEBRUARY 6, 2024

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., This despite the launch of the new Bing , powered by ChatGPT designed for Search, one year ago, which many believed could ignite a true contender to challenge Google. even less globally. Google’s U.S.

Market share