Salesforce

JUNE 17, 2025

AI agents powered by Agentforce offer a solution that meets customer expectations and cost goals — a rarity that now possible. Invite them to join the Serviceblazer Community on Slack where they can meet other service professionals learning to work with this new technology. AI changes the game AI flips the script entirely.

Service

SaaStr

DECEMBER 19, 2024

Launch a truly great second product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? Do real board meetings every 8-10 weeks. Force yourself to at least grow +20% more than your NRR. #5.

E-commerce

Salesforce

OCTOBER 8, 2024

To have an effective loyalty strategy, you must not only adapt to changing consumer behaviors but also anticipate and meet those consumers where they are in their journey. Once you launch your program, you can mine the data and engagement to understand your customers better. This is where we should be headed.

Education

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Dig deeper: Ad industry steps up to meet signal loss and privacy challenges: IAB Diligence features. CMG & Salty for Hershey. “We’re

Contract

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. The process Implementing a successful podcast link building strategy involves a series of well-planned steps.

Niche

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

Click Through Rate

Heinz Marketing

SEPTEMBER 17, 2024

Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges. For example, a company launching in an international market may not understand local buyer behaviors or regulatory nuances. Request a free brainstorm call here.

Objectives and Key Results

Search Engine Land

SEPTEMBER 30, 2024

Google touts that it can find new customers beyond your existing audience without increasing bids and still meet your goals. Let’s look at an example When a client wanted to run display campaigns to expand their reach, we launched them with optimized targeting turned on to test the feature. Sounds enticing, right? Processing.

CTR

Martech

AUGUST 22, 2024

A great kickoff meeting is one where everyone comes away with a clear understanding of what success looks like, what’s expected of them throughout the implementation, and what the immediate next steps are,” said Tyler Samani-Sprunk, co-founder and CMO of Simple Strat, a Diamond-Level HubSpot Solutions Partner. Processing.

CRM

Heinz Marketing

AUGUST 9, 2024

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. Additional considerations Quality Control: Ensure that AI outputs are regularly monitored and adjusted to meet evolving standards and expectations.

E-commerce

Sales Hacker

NOVEMBER 15, 2024

Note-taking during meetings: Sharpens the ability to synthesize information and identify patterns. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation. Pocus – launched their AI Strategy tool to the general public.

GTM

Search Engine Land

JULY 25, 2024

These are the actions that drive us toward meeting and exceeding our goals. Getting the assets you need to launch or amplify your plan requires time and money. In that case, you can do some expensive things quickly or push out the launch of your plan indefinitely. You’ll evaluate all potential channels and networks (e.g.,

Objectives and Key Results

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. By fine-tuning these, you can better meet customer needs.

Cross-sell

Martech

OCTOBER 16, 2024

Meet ADMaP. The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment.

Conversion

Martech

NOVEMBER 1, 2024

While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue. Dig deeper: How ABM systems are evolving to meet changing B2B buying behaviors Implementing the roadmap Here’s a practical three-step plan to shift toward an expansion-focused ABM strategy.

Growth

Search Engine Land

SEPTEMBER 5, 2024

But after meeting with the client and analyzing their account, we decided to take a different approach – one that’s outperforming their previous strategy, hands down. The client understood the importance of launching (or relaunching) a new product category. The cost per lead was higher in the construction sector, and that was OK.

Territory

Search Engine Land

SEPTEMBER 10, 2024

While AI can produce drafts quickly, a human editor is 100% necessary to ensure that the content meets Google’s E-E-A-T standards – experience, expertise, authoritativeness and trustworthiness – and that it maintains high quality. One click and you can launch any cluster in the Content Editor.

Start-ups

Martech

SEPTEMBER 17, 2024

Data Cloud, meet AgentForce. Dig deeper: Salesforce launches new, ‘more trustworthy’ generation of AI bots Shout out to the data lakes. Auradkar also described the fast-evolving Data Cloud as “the biggest upgrade to the Salesforce platform in our history.” ” The sub-second layer (courtesy Salesforce).

Represent

Salesforce

OCTOBER 30, 2024

Agents can automate many tasks including scheduling meetings, generating summaries, writing emails, doing research, and analyzing data. Consider a team working on a product launch. The agent can adjust deadlines and coordinate communication by scheduling meetings. Start now +1,500 points Trail Get ready for Agentforce

CRM

Search Engine Land

SEPTEMBER 4, 2024

Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. Bottom line : This latest update represents a strategic move to meet evolving consumer expectations following ad format preferences updates in Demand Gen earlier this year. What’s next.

Campaign

Sales Hacker

DECEMBER 17, 2024

And so literally in the middle of meetings, we’d be like, how does somebody do this? At TradeWeave before Yahoo, we had done some of that. I was very lucky to be married to our user. My wife was a buyer in retail. We were doing this for retail. Yeah, we’d call the bat line. We’d be like, Monica’s my wife.

GTM

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Get detailed insights on meetings with custom report builder. How it helps you Managers can now generate detailed reports on meeting performance, including tracking who schedules, hosts and attends meetings. Compare campaigns with more customization and easy exports.

Objectives and Key Results

ClickFunnels

MAY 6, 2025

Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. This strategy involves sending meeting links for webinars that provide more detailed information on more expensive items or services. Hero Funnels People don’t just buy products—they buy stories.

Growth

Partners in Excellence

DECEMBER 31, 2024

” It’s a very customer centric approach in launching new products. We applied design thinking to our meeting management, reducing meetings to close by 50%. One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.”

Minimum Viable Product

SaaStr

JULY 27, 2025

This could mean moving upmarket, going international, or launching new products. Your product will need to evolve to meet the demands of larger customers and new markets. This could mean adding enterprise-grade features, improving scalability, or even launching entirely new product line. Competition Will Intensify.

Cross-sell

Martech

DECEMBER 19, 2024

Design choices should meet accessibility standards to make your CTAs usable for all audiences. Final checklist for crafting high-converting CTAs Before launching your CTAs, run through this checklist to maximize their effectiveness. Does it meet accessibility standards? Does it align with the users intent?

A/B testing

RingDNA

APRIL 11, 2025

As an example, there may be reps who spend less time on calls but are more efficient at booking meetings and moving deals forward. Value: Sales organizations that put a lot of emphasis on calls need to know which reps are best at booking meetings and which need work. Or if they are simply launching into a long sales pitch.

Quota

Heinz Marketing

JUNE 5, 2025

Revisit your journey every 6–12 months or whenever you launch a new product, enter a new market, or observe significant shifts in buying behavior. By understanding how your buyers make decisions and taking action to meet them where they are, you set your go-to-market teams up for success.

B2B

Martech

JULY 23, 2024

When the need to re-use a licensed asset meets a creator’s need to be fairly paid, expensive problems might arise. The agency purchases stock photography for your organization and the license allows you to re-use the image within a year of purchase to create launch assets. That’s scary.

Legal

Salesforce

JANUARY 9, 2025

Through an acceleration framework that focuses on empowering sales teams , organizations can understand and meet customers’ needs more accurately. Your sales representatives can spend their time building relationships with customers instead of getting bogged down in administrative tasks such as scheduling meetings and creating invoices.

Closing

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Use results to guide coaching sessions and give public recognition when reps meet milestones. By meeting reps where they are, training remains top of mind and convenient.

Product

Sales Hacker

FEBRUARY 7, 2025

During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. The focus shifts from experimentation to execution, as companies must scale operations to meet increasing demand.

Price

Salesforce

OCTOBER 28, 2024

Before launching Agentforce, we subjected our AI agents to over 8,000 adversarial inputs to pressure-test their boundaries. We also involved employees representing diverse perspectives, backgrounds, and lived experiences in trust testing to make sure our AI systems meet the highest standards of reliability and trustworthiness.

Trust

Highspot

JULY 9, 2025

With our Summer 2025 Launch , we’re introducing powerful innovations across the platform—all anchored by Highspot Nexus , our unified AI and analytics engine. More great innovations to help your teams move faster Beyond AI, this Summer Launch delivers even more ways to streamline workflows, protect your brand, and scale your programs.

GTM

Martech

JUNE 11, 2025

For example, marketers can input a goal — such as raising awareness of a new product among top customers — and the AI will build and launch the campaign, manage customer journeys and personalize outreach across channels like email, SMS and web. “Agentforce transforms how work gets done, but it doesn’t replace marketers.

Campaign

Salesforce

JULY 24, 2025

One year ago, we introduced you to Alicia Wuerth , a driven graduate from Germany who had already made bold moves across Europe, from Berlin to Lisbon, before relocating to Dublin to launch her sales career at Salesforce. Everyone you meet is on a mission: to grow their career and to find community. You meet people from everywhere.

Cold Call