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How strategic martech integration drives business growth

Martech

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Enabling personalized content.

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Highspot Launches Meeting Intelligence to Improve Real-World Coaching

Highspot

Highspot Meeting Intelligence supports meetings recorded in both Zoom and Microsoft Teams. In addition, Highspot is uniquely built to work with a customer’s existing meeting intelligence tools including Gong, with integrations for Clari, Salesloft and Outreach coming soon. “We

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What Is Strategic Marketing?

Hubspot

The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Strategic Marketing Process Phases. Planning Phase.

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Highspot Launches New Capabilities to Increase Operational Rigor

Highspot

By combining a unified platform, a Strategic Enablement methodology, and tailored services, Highspot delivers a holistic system to equip, train, coach, and analyze sales teams to peak performance. This might be the toughest selling environment in years, but amidst obstacles is opportunity,” said Robert Wahbe, CEO, Highspot.

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Meet Zig the Zebra, the Newest Salesforce Character

Salesforce

When we launched the Salesblazer Community , we knew we needed a character to represent the largest and most successful community for sales professionals of all stripes — someone to be your champion. Meet Zig the Zebra. She’s brave, resilient, and strategic — and loves working with the herd to get things done.

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Walmart launches Roblox metaverse experiences

Martech

It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech. “We At launch all verch will be available through meaningful discovery, for instance by going to the top of Electric Island and playing the dance-off challenge.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. So, how do you ensure your product launch bears fruit?

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