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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. So, how do you ensure your product launch bears fruit?

Launch 59
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The email marketer’s guide to effective marketing automation

Martech

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. They don’t need to be a series or have major orchestration.

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5 steps to a seamless post-M&A brand integration

Martech

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Email and social are typically the first channels to focus on cross-selling the two brands.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. If you’ve been meeting quota attainment for the past few months in a row, then you’re clearly underplaying your real potential.

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11 Strategies to Level up Your Sales Game

Salesforce

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always.

Gaming 95
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Expert Tips for Improving Sales Operations Efficiency

Highspot

Shifting Customer Expectations Digitized selling has changed customer-business interactions. For example: Misaligned resources: An overestimated forecast can lead to excess inventory and underutilized staff, whereas an underestimated forecast might result in inventory shortages and insufficient staff to meet customer demand.

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Why we care about marketing management

Martech

As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. What are the different types of marketing management?