ClickFunnels

JUNE 24, 2021

There are two other key differences between sales prospecting and lead generation: Sales prospecting is done manually, lead generation is automated. Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business. Did you know your website isn’t visible on Google’s first page of search results?”.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ClickFunnels

DECEMBER 27, 2022

1 “Marketing Secrets Blackbook” by Russel Brunson Our co-founder Russel Brunson had been building online businesses for at least a decade prior to launching ClickFunnels back in 2014. Key Takeaways Sell Your Free Ebook Like It’s a Paid Product You might think that our “Marketing Secrets Blackbook” landing page is overkill.

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Then, set key performance indicators (KPIs) to track progress. times more likely to exceed seller revenue targets.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

JULY 5, 2022

Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand. Use your testing results to improve each tactic. How you measure success is a key part of this equation. Optimize and move on.

Objectives and Key Results 126

Objectives and Key Results Campaign Territory Launch 126

Gong.io

DECEMBER 15, 2020

But to start, let’s look at the bigger picture by considering four people-focused objectives: celebration , alignment , connection , and momentum. Help make your CEO’s keynote a triumph by including one key message on each of the following: . We’ve done all of these at Gong and have been delighted with the results.)

Objectives and Key Results 127

Objectives and Key Results Pitch Teamwork Gaming 127

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. The result? As a result, messages get lost, deals stall, and customers receive inconsistent information. 60-89: You’ve built a solid GTM foundation, with key elements in place but room to improve.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

ConversionXL

JANUARY 14, 2020

Even with a team of writers, you couldn’t create enough high-quality content to yield big results. In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. Write job statements consisting of an object, a verb, and context. In other words, new features!

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Networking 159

ClickFunnels

SEPTEMBER 29, 2022

For example: When Facebook launched in 2004, the company started by targeting Harvard students, then expanded to other Ivy League universities, then to most universities in the United States and Canada. Only in 2006, two years after the launch did Facebook open to the general public. You launch it and hope that it works.

Cross-sell 130

Cross-sell Launch Objectives and Key Results Niche 130

Hubspot

DECEMBER 16, 2019

Here are the key skills we recommend honing in on when pursuing continuing education as a real estate agent. Working through objections. Handling objections is a common part of your job description as a real estate professional. However, objections don’t always have to lead to an immediate "no." Negotiation. Presenting.

Real Estate 88

Real Estate Objectives and Key Results Negotiate Education 88

Hubspot

MAY 5, 2025

Youll tune into their words, tone, and hesitations and catch their real pain points, objections, and urgency. The result? Then, why should a prospect trust a sales rep who pitches a solution before understanding their real problem? In every single one, the rep jumped straight into pitching after the first problem surfaced.

Objectives and Key Results 74

Objectives and Key Results Pitch Trust Follow-up 74

Gong.io

FEBRUARY 14, 2022

80% of customers you pitch your Nexus to will agree with it wholeheartedly and love you even more for it. 20% of customers you pitch your Nexus to will disagree with it; a portion may hate you for it! Back in 2007(ish), Hubspot created a Nexus, and as a result, launched a new category of sales: Interruption vs. permission. .

Cold Call 121

Cold Call Objectives and Key Results Sales Pitch 121

Sales Hacker

NOVEMBER 22, 2021

Creating great sales email sequences requires a lot more work than just writing a few punchy pitches. The key to creating sales sequences reps will use. The review crew at Outreach follows a series of steps to ensure new content has buy-in and approval before launch: Frontline reps submit their ideas for new content.

Objectives and Key Results 117

Objectives and Key Results A/B testing Sales Pitch 117

Martech

OCTOBER 12, 2022

Transparency is key. What’s good : We can imagine the panic that Mud Pie’s email team must have felt when someone pointed out that they launched their holiday email campaigns a month early. A few things to highlight: The email launched around 9 a.m. ET and the apology email went out later that day. Secret Escapes.

E-commerce 126

E-commerce Objectives and Key Results Campaign Launch 126

Salesforce

MAY 21, 2025

Think of it as your pitch a clear, structured argument that explains why your idea is worth backing. The key is to make it clear and engaging something decision-makers cant ignore. A business case answers one key question: Is this worth it? Here are the key components you need to include. Heres how they compare.

Objectives and Key Results 52

Objectives and Key Results CRM Pitch Launch 52

Sales Hacker

APRIL 24, 2019

Why aren’t we spending hours honing our conversational tactics, perfecting our pitches and learning to guide buyers through the sales journey? Objection Island. Objection Island. Here’s how it works: Begin by calling out a rep, then hurling a common objection heard during your team’s calls. Pitches must be perfect.

Objectives and Key Results 103

Objectives and Key Results Sales Gaming Follow-up 103

Salesmate

MARCH 17, 2020

You are gearing up to launch your product’s sales process. Your sales process is a template that guides you towards achieving your sales objectives. I will be focusing on the most crucial sales process stages every startup must focus to get the desired result. Pitch (Presentation). Handling Objections. Prospecting.

Process 125

Process Objectives and Key Results CRM Sales 125

Sales Hacker

JULY 26, 2023

Here are some key areas where transformation is already well on its way: Superhuman efficiency (e.g., Overall, it’s saved me a bunch of time whilst giving (dare I say it), better results than I may have got myself! Pro tip: Prompts are key to getting the output you need. is probably the question you have right now.

Objectives and Key Results 92

Objectives and Key Results Pitch Cold Call Sales 92

Salesforce

APRIL 17, 2025

Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand? The agent reaches out to leads , answers their questions, manages objections, and schedules meetings based on CRM and external data.

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

ClickFunnels

AUGUST 3, 2021

You don’t want to waste time pitching your product to people who: Don’t need it. How can you address the most common objections (e.g. “I Brief them on the most likely scenarios (common objections, etc.). 10 Analyze Your Results, Adjust Your Approach Accordingly. And launch your funnel! …in in just five days.

Prospecting 130

Prospecting Cold Call Objectives and Key Results Quota 130

Outreach

MARCH 3, 2021

This continuous cycle of improvement results in a more advanced and customizable product; one that is continuously evolving. Their main objective is twofold; get new clients and upsell existing ones. These are the key stages you’ll need to master: Identify Key Buyer Personas.

Commission 98

Commission Profit margin Objectives and Key Results Pipeline 98

Hubspot

OCTOBER 5, 2017

In this growing sales landscape, we’ll outline the various processes and key strategies for prospecting -- the phase of selling that often consumes the most time and energy (and is the most crucial to get right). Objection: A prospect’s challenge leading to opposing a product or service, i.e. budget, time constraints.

Technique 101

Technique Prospecting Objectives and Key Results Cold Call 101

Search Engine Land

OCTOBER 16, 2023

Google has been clear about this in recent years, launching their link spam update specifically targeting the tactic and noting these links have zero value in the long term. Sure, you could apply a no-follow or sponsored link attribute and be in the clear, but without any ranking benefit, is it even worthwhile?

Non-Profits 112

Non-Profits Objectives and Key Results Government Networking 112

SaaStr

OCTOBER 30, 2021

Four years ago, after launching and failing my first startup I realized I had a lot to learn. I decided to hunt for a job, somewhere I could learn and grow so I could launch another company again. My personal objective was simple, learn as much about SMB SaaS as I could and move on to another company to continue learning.

Closing 111

Closing E-commerce Customers Quota 111

Sales Hacker

NOVEMBER 8, 2019

So, let’s look at what traits you need to launch your sales career , and turn you into sales wizard? Highly effective salespeople know how to take full responsibility for their own actions and do not blame other people or external influences that can affect results. The key here is authenticity. . We’re going to fix that. .

Objectives and Key Results 108

Objectives and Key Results Clients Gaming Up-sell 108

Hubspot

MARCH 31, 2017

The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Facebook-owned WhatsApp and Instagram have also recently launched disappearing sharing features on Status and Stories, respectively. 1) Facebook launches Messenger Day.

Launch 78

Launch Objectives and Key Results Pitch Networking 78

Sales Hacker

JUNE 23, 2021

If you have a sales or revenue-related job title, you are welcome to submit a pitch for your article idea here. How to combat objections. Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone.

Cold Call 101

Cold Call Negotiate Objectives and Key Results Sales 101

Hubspot

JUNE 6, 2022

If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow. Doing so can give you the perspective needed to tailor a targeted, effective pitch that suits how their business operates. The Company's Google Results. The Buyer's Google Results.

Prospecting 90

Prospecting Objectives and Key Results Pitch Sales 90

Hubspot

OCTOBER 5, 2021

If you're in sales, chances are you've encountered plenty of situations in which you're trying to reach a CEO or C-level executive to pitch your product or service. As a result, he's refined two strategies that work well when getting past a gatekeeper. told me befriending the gatekeeper is key to accessing decision-makers.

Cold Call 93

Cold Call Hospitality Pitch Sales 93

Hubspot

MARCH 19, 2022

However, a results-obsessed environment can quickly become unhealthy, particularly if your team feels the pressure to hit a certain number by any means possible. Damon Jones, Sandler's Head of Global Strategy and Growth, says that healthy goal-driven sales environments focus on the leading behaviors of success — not solely on results.

Objectives and Key Results 93

Objectives and Key Results Cold Call Quota Sales 93

Search Engine Land

MARCH 8, 2023

You’ll appear like you are struggling to get investment and as a result, SEO won’t be taken seriously. Corporate fluff: Circle back, touch base, agile working, low-hanging fruit, caveats, bandwidth, cascade to the wider business, take things on board, utilize all the tools in the box, results-driven, reinvent the wheel, etc.

Objectives and Key Results 83

Objectives and Key Results CTR Consult Presentation 83

Search Engine Land

MARCH 29, 2024

In this article, we’ll cover the key aspects of the agile methodology, map out the various agile meetings you should aim to participate in and provide tips on how to write effective tickets and acceptance criteria so your SEO changes get prioritized and launched. The key is to spot the pattern.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Gong.io

JULY 29, 2021

You handle objections like swatting flies out of the air — one comes at you, and you squash it immediately. Answers to common questions/objections : Almost like a mini-FAQ situation. The key phrase here is “specific competitor.” DON’T give an elevator pitch. INSTEAD, tee up your pitch as an answer to a question.

Objectives and Key Results 62

Objectives and Key Results Pitch Sales Contract 62

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Can I sit in on customer demo calls/pitches/discovery calls? Don’t panic just yet.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Lead Fuze

MAY 27, 2023

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. Identifying Key Demographics of Potential Clients The first step is understanding who exactly you’re trying to reach with your video marketing services.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

ConversionXL

DECEMBER 1, 2016

Note: we launched a course in ConversionXL Institute taught by Kelly Gray, Program Manager – Attribution, at Google. Doing attribution with Markov Models has the following benefits, outlined by LunaMetrics (and before that, in this paper ): Objectivity – No gut feelings. Robustness – Valid and reliable results.

Conversion 112

Conversion Objectives and Key Results Cross-sell Referrals 112

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. Tai Rattigan from Amplitude is looking to answer these questions In his research: “What are the potential partner’s key objectives? HotJar is planning on launching their Agency Partner Program in the future, and they are already doing their homework.

Strategic partnership 84

Strategic partnership Objectives and Key Results Cross-sell Strategize 84