SaaStr

MAY 14, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. OK, so straight up. Next up, we’ve got Nicolas Dessaigne.

Price 93

Price Start-ups Up-sell X-functional 93

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. They will catch up. Your competitor has feature X, you need feature X. That’s what a unique value proposition (or unique selling proposition, USP) should do, right?

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. You can see the full video here , and read the podcast transcript below.

Price 59

Price Retail X-functional Healthcare 59

Salesforce

NOVEMBER 20, 2023

As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” Speed up your sales Wait, what is a sales call? Confirm your prospect’s challenge Instead of launching into your sales pitch right away, start with questions. How do you prepare for a sales call?

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

SalesHandy

MARCH 21, 2023

You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. All we want to know is how would that product help us I am investing X amount of money in it. Be mindful.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. A twenty-something dude comes up to you. I’ll sell it to you for $20.” My guess is that you won’t buy it—even though the price is amazing, and you know it’s a good product. Show prices. What do you do?

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

AUGUST 31, 2017

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Pricing is mid range – not as expensive as other leading competitors in the market. Pricing for Adobe Target is available on request. Dynamic Yield. Google Optimize.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Launching into your message with “I work for so-and-so” is even worse than starting with your name. Your recipient will appreciate how quickly you get to the point.

X-functional 101

X-functional Territory Prospecting Contact 101

SaaStr

DECEMBER 17, 2019

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. So, the image that I have as a vapid tech reporter is sort of everything is up into the right for that period of time in order to reach that … is that true?

Finance 57

Finance X-functional Non-Profits Launch 57

ConversionXL

APRIL 3, 2018

No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Following that can be damaging to long-term goals. Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). A twentie-something dude comes up to you – “hey, are you interested in a new iPhone 5? I’ll sell it to you for $20″ He pulls it out of his pocket and it looks legit. Will you rent it, share it, sell it, spam people? Show prices.

Trust 133

Trust X-functional Price Contact 133

SaaStr

JULY 5, 2021

You can launch new products, you can be better at recruiting, you can speak at SaaStr and so much more. So delegating these functions will for sure have the highest success rate. On the x-axis is things that you love to do, and things that you hate doing. This is also true when running a company.

X-functional 101

X-functional Negotiate Legal Engineering 101

SaaStr

NOVEMBER 2, 2019

What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? How does your customer success and customer support functions change with the move to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Does one have to move to enterprise? You could.

GTM 51

GTM Price Up-sell Product 51

SaaStr

OCTOBER 30, 2020

As you probably remember in the early 2010s, their mobile app store launched and kind of started to scale out. As you remember, very few people had mobile apps because it had just launched. Harry Stebbings: Totally get you in terms of kind of resourcing up. Harry Stebbings: No, totally. I love the calculator is [inaudible].

A/B testing 77

A/B testing X-functional Launch Start-ups 77

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. You can launch new tests with a point-and-click visual editor.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

OCTOBER 4, 2018

which customers will buy one or more products for a cross-sell or upsell. You have to understand—I grew up tearing tickets.”. For Underwood, clients tend to fall into one of two buckets, with half in each: “The ideal client has an internal database set up and ready to go. which leads will convert—however you define conversion.

Sports 131

Sports Clients Engineering Niche 131

SaaStr

APRIL 23, 2019

How they came up with the idea of Brex, and product market fit. So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Anu : So, you mentioned that you came up with this whole idea during those three months. We launched it in June.

Launch 62

Launch Pitch Niche Negotiate 62

SaaStr

JULY 15, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. Jason Lemkin: Well, let’s break it up. How, if no one’s heard of you, do you sell to big companies? Jason Lemkin: Yeah, maybe let’s break it up into two points. Jason Lemkin: Hey everybody.

Growth 94

Growth Cross-sell Start-ups X-functional 94

ConversionXL

JUNE 16, 2015

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). Is X actually influencing Y, or is it a mere correlation? Don’t give up. Never give up, finding the iterative, taking the action on those, making it better is really important.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

SaaStr

AUGUST 15, 2020

I actually just got off the boat, Nick, and scurried up to make sure that I was ready to go for the presentation. Nick Mehta: I got to say pretty good internet up there on the Italian Alps, so I’m impressed. So, you teed it up really well. One, it starts high up in the sales process, right? Jay Snyder: Yeah.

Retail 77

Retail Start-ups Drivers/motivators Up-sell 77

SaaStr

OCTOBER 24, 2019

Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Exited to Semantic in 2008 and had a good exit for the early SaaS businesses then set up Notion and we focus on SaaS companies, mainly in Series A in the European market. Work smarter, not harder.

Growth 41

Growth Launch B2B Networking 41

SaaStr

FEBRUARY 11, 2020

Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. They both have the same thing around, “Ah, what do I sell? It’s funny, there’s lots of cities you ask that and there’s like a couple of hands go up. Join us at SaaStr Annual 2020.

Growth 76

Growth Niche Hospitality X-functional 76

SaaStr

AUGUST 26, 2022

Open it up if I can help in any way, or I can make it up, but anyone got a question they’ve got to start? Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. X this year.

Quota 80

Quota Growth Product Closing 80

SaaStr

AUGUST 20, 2019

We were split up into groups. Isaac Saldana, in particular, took me up to the front of the room on my day one and introduced me to the company and said, “We’re one team and we, the board, Isaac was on the board, we believe that Sameer can really contribute here, so please give him your support.”

Growth 52

Growth X-functional Start-ups Conversion 52

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? And so, yeah, I guess over the last 10 years I’ve worked my way up and around. And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer.

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

SaaStr

JANUARY 3, 2020

296: The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise.

Contract 10

Contract Price Commission Conversion 10

Hubspot

SEPTEMBER 17, 2018

It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Before you set up, record, or edit anything, start with a conversation about the purpose of your video. Sell more event tickets? Launch a new product? Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

FEBRUARY 11, 2019

Chris Riccobono launched UNTUCKit -- a line of shirts that look good untucked -- after getting frustrated with how wrinkly and ill-fitting his regular button-down shirts were when he didn't tuck them in. Checking out what other people have come up with can be a great way to kick your own thought process into gear. Look online.

Minimum Viable Product 101

Minimum Viable Product Legal X-functional Networking 101