Martech

JUNE 6, 2023

The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

Search Engine Land

MARCH 15, 2023

Fundamentals for SEO product managers These fundamental tips can help SEO product managers (PMs) accomplish day-to-day tasks while strategizing for the future: Trust but verify When validating technical SEO work done in the code, don’t assume everything has been implemented correctly. SEO is a long-play process.

Product 85

Product X-functional Objectives and Key Results Engineering 85

ConversionXL

JULY 15, 2020

This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. Fifty-three percent of marketers are, in fact, experiencing faster times to get their campaigns released than if they were using a traditional process methodology, like waterfall.

X-functional 87

X-functional Technique Strategize Campaign 87

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Highspot

MAY 20, 2022

Each of these terms refers to a method of guiding sales reps through the sales process. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Your enablement function is also responsible for socializing your playbook with your sales team and achieving rep buy-in.

Territory 52

Territory X-functional Cross-sell Sales 52

ConversionXL

AUGUST 31, 2017

To help you with that, we’ve assembled a list of the most popular a/b testing tools and corresponding reviews from A/B testing experts to help you in your decision making process. There can occasionally be a lag in test results which requires a response from the customer service team and can delay the testing process.”. Adobe Target.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. This isn’t guesswork; it’s strategic empathy at play here.

Sales 52

Sales Strategize Niche Lead generation 52

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. But have you considered how the measurement and data analysis process will be different? Note: Often, people cannot get this report to function properly. Getting Started with iOS.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

AUGUST 4, 2020

Implement a process to continuously optimize your experience at scale. You’re impartial to the emotional labor the design team put into redesigning the homepage and unsympathetic to the rationale that finance gives for sending buyers through a convoluted payment process. Walk me through your process for outbound sales.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

OCTOBER 26, 2022

To amass UGC strategically, give your audience a reason to create. It helped drive the campaign to 193 million views , growing the company’s brand awareness and helping GymShark build a community on the platform in the process. Engagement Rate = [(total number of likes + comments + shares) / total number of views)] x 100.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). So they optimized referral process. Easy process for the referred friend to follow, and it’s a win for both. You need to have a s tandardized process. How to do shorten a long sales process?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

SEPTEMBER 13, 2017

The more information and time you have to strategize a method for retaining customers, the more likely it is that you’ll build a dedicated, loyal customer base. To combat this, the company launched a full-frontal assault of customer churn by defining their users’ issues. 2) Streamline your onboarding processes. from last year.

Customers 110

Customers X-functional Price UX 110

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it. Tools, people and process. Where do you cut out the soft launch. I talked about the process.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

ConversionXL

JANUARY 24, 2017

The future seems to belong to those moving far past myopic CRO practices and into the strategic and universal realms. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Just read this (terribly lacking) Wikipedia page for CRO. Image Source.

Conversion 87

Conversion UX A/B testing SQL 87

SBI

MAY 21, 2019

May 21, 2019 08:00 AM EDT CHICAGO–(BUSINESS WIRE) – Mediafly , a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, today presents a brand new platform interface and added functionality to meet the needs of sellers across the globe.

Sell 30

Sell X-functional Healthcare Quota 30

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Moving From SMB To Enterprise — A combination of pre-sales like solution or sales engineering, customer success, and a more robust revenue ops function. The journey covers three stages.

B2B 90

B2B GTM Objectives and Key Results X-functional 90

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. Canvas , by GrowthHackers, helps support the whole growth process (including archiving results). You can launch new tests with a point-and-click visual editor. No coding skills necessary.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. You can get there by process of elimination.

Finance 111

Finance X-functional Launch Objectives and Key Results 111

SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Bob Moore: Yeah, I think there is a lot of the strategic and the tactical definitely mixed with each other.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How does Ryan structure and run the process? And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer. How did it change his mindset?

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

Hubspot

AUGUST 17, 2021

Sometimes, it means they’re selling a lot of Product X when the company is pushing for sales of Product Y. In these examples, maybe Product X is a lot easier to sell and comes with a higher commission rate than Product Y. Maybe, that means they’re selling one-year deals when the company wants two-year deals.

Commission 83

Commission Quota X-functional Finance 83

SaaStr

AUGUST 30, 2019

What common mistakes do they make in the process? What is the optimal onboarding process for any new COO? What other successful avenues of launching products have you done in the past that maybe I haven’t seen before? * What does truly successful exec leadership look like in Whitney’s mind?

X-functional 54

X-functional Drivers/motivators Start-ups Engineering 54

Hubspot

SEPTEMBER 17, 2018

The Video Creation Process. Every decision made during the video creation process will point back to your video’s purpose and what action you’d like your audience to complete after watching it. Launch a new product? Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage. Form a process.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

DECEMBER 28, 2012

Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. But what about the follow-up email?

X-functional 78

X-functional Promote Follow-up Contact 78

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. It’s really just a launching point for the next thing. It’s not a celebration.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

SaaStr

AUGUST 26, 2022

I’m pretty sure all those deals were in process before the crash. X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy. That’s the strategic.

Quota 78

Quota Growth Product Closing 78

Heinz Marketing

FEBRUARY 5, 2018

Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. Insert company name X did Y.

Pipeline 50

Pipeline B2B Sales Pitch 50

SaaStr

OCTOBER 24, 2019

Your burn shouldn’t be too high, you cannot have a disappointing product, you should build a full-fledged product before you launch, you need to be in a massive market, you need big commercial traction to build value, you need to be in the US, really all those things. I mean we definitely, definitely did not launch too late.

Growth 40

Growth Launch B2B Networking 40

SaaStr

JANUARY 3, 2020

What one question must all founders be asking in the sales process? * 296: The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. How does the impact of a salesperson change the conversion rate?

Contract 10

Contract Price Commission Conversion 10

SaaStr

OCTOBER 30, 2020

As you probably remember in the early 2010s, their mobile app store launched and kind of started to scale out. As you remember, very few people had mobile apps because it had just launched. And before we dive in, I guess into the hook, the question that I went with a little [inaudible] on is the ideation process.

A/B testing 79

A/B testing X-functional Launch Start-ups 79

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Only category connoisseurs could highlight some functional differences between the shoes.

A/B testing 162

A/B testing X-functional Price Gaming 162

Sales Hacker

JUNE 20, 2019

I learned their primary goals (personal and professional) to refine my value language… studied org charts and power dynamics to map out procurement process… learned about organizational misalignment to help create healthy tension… You get the idea. 3) Sales Ops has grown from tactical to strategic. Why go so deep?

Quota 70

Quota X-functional Strategize Contract 70