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Samsung expands metaverse presence with Discord

Martech

Today, Samsung US launched its server on digital gaming community platform Discord. They also launched the Samsung Superstar Galaxy experience on Roblox. Consumers who join by June 10 will have the opportunity to be randomly selected for product giveaways and ongoing promotions. What do fans get? Why Discord?

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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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I Failed at Podcasting, and So Can You

Hubspot

And Washington, D.C. So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?". Lesson : Launching a successful podcast means all hands-on deck. One essential in digital marketing is the art of the launch. It had no email list or promotion budget. was booming with startups.

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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

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The top 10 immersive campaigns to learn from

Martech

On the heels of this experience, Chevron crafted an AR campaign to be featured at the World Oil and Gas Conference in Washington, DC. While these types of scavenger hunts are becoming more popular, Ally was among one of the first to use this type of experience to try and promote business services. Technology used. QR codes, AR.

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Unriddled: New Ads on Facebook (This Time in AR), YouTube's Fight Against Fake News, and More Tech News You Need

Hubspot

At F8, the company's annual developer conference, both augmented and virtual reality (AR and VR) took center stage, with Facebook promoting its various products and features within both. Now, Facebook is testing ads that allow users to do just that. Source: TechCrunch. Read full story >> 2. YouTube's New Fight Against Fake News.