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The Trade Desk launches OpenPath

Martech

Today, the Trade Desk announced the launch of OpenPath, which allows publishers the ability to integrate directly with their DSP, gaining direct access to premium publishers as an alternative to Google Open Bidding. The post The Trade Desk launches OpenPath appeared first on MarTech. Why we care. Processing.Please wait.

Launch 91
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Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need

Hubspot

Twitter (and Facebook) Takes Washington. Tony Romm and Craig Timberg of The Washington Post covered the day's events in more detail. Each week, we highlight the top stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. Read full story >> 2.

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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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Samsung expands metaverse presence with Discord

Martech

Today, Samsung US launched its server on digital gaming community platform Discord. They also launched the Samsung Superstar Galaxy experience on Roblox. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse.

Launch 113
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Launch Your Salesforce Admin Career With Trailhead Academy

Salesforce

With multiple days of expert-led learning, role-based tracks, two certification exams, and endless networking opportunities, Trailblazer Bootcamp (coming soon to Washington D.C.) Now you have the information and resources you need to go out and launch your Salesforce Admin career. Discover the ultimate in-person learning experience.

Launch 52
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MarTech’s event marketing experts to follow

Martech

In 1975, when he was only 21, David launched Washington Dossier, a society magazine for the nation’s capital, selling it after a 15-year run. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P. of Corporate Communications for media companies Macmillan and Primedia.

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Microsoft’s vision for a prosperous content ecosystem in a generative AI world

Search Engine Land

Microsoft has experienced a traffic gain of about 15% since launching the new Bing. Start, launched and in beta September 2021, is Microsoft’s version of Google News or Apple News. The service has approximately 100 million users and 100 million chats daily, the company said. Meta stopped paying U.S.