Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. This is where predictive analytics comes into play.

Strategic planning

ClickFunnels

JUNE 10, 2025

The post Debunking 7 Common Myths About Sales Funnels appeared first on ClickFunnels. If you’ve been working on your marketing for a while, you’ve probably heard about the benefits of building sales funnels. Unlike a static website, a sales funnel is dynamic. You’re not just presenting information.

E-commerce

ClickFunnels

JUNE 5, 2025

You can create, launch, and improve your sales journey with just a few clicks. This flexibility is especially important if you’re launching a new campaign on a tight schedule. Quickly customize the templates to fit your brand, add your content, and launch. Adjust spacing, colors, fonts, and more, all in real-time.

A/B testing

Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Marketing, sales, customer success and operations — all elements of GTM — work together to drive revenue growth across these areas.

Growth

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail

Heinz Marketing

AUGUST 9, 2024

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. By analyzing previous purchases and browsing patterns, AI can recommend complementary products, enhancing the shopping experience and boosting sales.

E-commerce

ClickFunnels

JULY 24, 2025

The secret is an innovative structure, a good game plan, and a strategic platform to help you build. Treat Your Business Funnel As More Than a Sales Page 2. Treat Your Business Funnel As More Than a Sales Page A funnel isn’t just a webpage with a “Buy Now” button. Start With a Front-End Offer That Attracts 3.

E-commerce

Sales Hacker

NOVEMBER 15, 2024

That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. You’re not alone.

GTM

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

Objectives and Key Results

Hubspot

DECEMBER 2, 2024

Getting anything over the finish line as the holidays approach is a struggle in any facet of life, and sales is no exception. The end of Q4 is one of the — if not the — most stressful, frustrating stretches of any sales professional's year. Q4 Sales Strategies 1. The holidays are almost bound to delay projects launching on time.

Sales

Sales Hacker

DECEMBER 17, 2024

Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Youre not alone.

GTM

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Minimum Viable Product

Martech

OCTOBER 2, 2024

Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” The campaign, launched days before we spoke with Rosenblum, is using YouTube and paid social media. Measuring success.

Campaign

Heinz Marketing

JUNE 26, 2025

Introduction: The Signal Gap Your buyers are telling you what they need long before they ever talk to sales. Sales cycles are slower. And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling. More deals stall. It’s not about chasing MQLs.

GTM

Salesforce

AUGUST 29, 2024

It’s a strategic, purposeful part of your overall marketing strategy. When you launch your newsletter, your company’s followers receive an invite to subscribe, and new followers get an invitation when they follow you. Legg noted that within three months of launching our Ask More of AI newsletter , we hit 1 million subscribers.

B2B

Martech

MARCH 6, 2025

Salesforce and Microsoft unveiled new AI sales agents yesterday, fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while Microsoft introduced its AI Accelerator for Sales alongside new Sales Agent and Sales Chat agents. Both integrate with their respective CRM systems. Processing.

CRM

Sales Hacker

FEBRUARY 7, 2025

In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations. Companies invest heavily in sales and marketing to maintain momentum and fend off competitors.

Price

Salesforce

JULY 24, 2025

One year ago, we introduced you to Alicia Wuerth , a driven graduate from Germany who had already made bold moves across Europe, from Berlin to Lisbon, before relocating to Dublin to launch her sales career at Salesforce. Looking back, my “unusual” path from engineering to sales makes perfect sense. Want more pocket money?

Cold Call

Salesforce

OCTOBER 30, 2024

While agents are most often discussed in customer service or sales scenarios, they’ll be transformative for routine work across the enterprise, as well. These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work.

CRM

Martech

JUNE 6, 2025

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Choosing how to act : As CMOs recalibrate their GTM strategy to compete in an AI-shaped market, the priority is understanding where AI delivers the most strategic lift. Email: See terms. Here’s what worked — and where there’s room to grow.

GTM

RingDNA

APRIL 11, 2025

The ability to track sales metrics and KPIs is the closest thing that sales leaders get to having a crystal ball. But beyond merely revealing insight into reps’ performance, tracking the right sales KPIs is critical to assessing they overall health of your sales pipeline. But whether you decide to use Revenue.io

Quota

SaaStr

AUGUST 6, 2025

After all, it doesn’t require doing any better in sales or marketing. I’m all in favor of strategic, annual reviews of pricing. I’m all in favor of strategic, annual reviews of pricing. And making real-time adjustments as you launch new features and learn from them. Or closing any feature gaps.

Price

Martech

MAY 8, 2025

It’s staring us in the face from organizational charts, departmental KPIs and meeting structures where marketing, sales and IT leaders barely speak the same language. ” That transforms integration from a technical exercise to a strategic imperative. It’s not hiding in API documentation or data schemas.

Healthcare

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Sample goals: Host 10 regional events to generate new sales opportunities.

Go To Market

Salesforce

MARCH 13, 2025

Unified Commerce Unified commerce with Salesforce seamlessly integrates all aspects of your commerce business, ensuring that your sales, service, and marketing efforts are aligned and cohesive. Commerce Cloud also automates many routine tasks, such as updates and maintenance, freeing up your IT team to focus on more strategic initiatives.

Strategize

Salesforce

OCTOBER 28, 2024

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. For example, you wouldn’t want an Agentforce Sales Development Representative (ASDR) to contact the same prospect 100 times in a minute.

Trust

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. That time can be used on strategic activities, such as: Refining customer journeys. Automation moves the MOps role from tactical execution to strategic orchestration. Enhancing data governance.

Government

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. For ecommerce businesses, the objective is to generate sales directly through purchase checkouts. You want to make the sale as efficiently as possible.

Campaign

Martech

JUNE 11, 2025

Up to 39% of global consumers say the volume and frequency of deals overwhelm them, and one in four sidesteps big-ticket sales entirely, according to recent research from Intuit Mailchimp. Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens. Sales or discounts (23%).

Entertainment

Hubspot

MAY 26, 2025

No one would expect me to go into sales, a field thats all about forging new relationships. Yet, I started my career in sales at 19 years old. Today, Im the Head of Business Development at Untap Your Sales Potential. The biggest unlock in my sales journey was mastering cold calling. Some calls were awful. Lets dive in.

Cold Call

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Without that oversight, companies will trade near-term wins for long-term growth, weakening brand equity and enterprise relationships that sales alone can’t sustain.

GTM

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Attributes such as empathy, communication, and critical thinking directly influence sales performance. Soft skills training helps sales teams learn to work well with colleagues and customers.

Objectives and Key Results

SaaStr

AUGUST 7, 2025

Building Top-Performing Sales Orgs: Hard-Won Lessons from Scaling 4 Unicorns (Including OpenAI’s Hypergrowth from 10 to 500 People) Maggie Hott has spent 15 years building go-to-market teams at four unicorns that collectively represent over $500B in market value. These are her personal views, not those of OpenAI. The result?

GTM

Highspot

JULY 29, 2025

Key Takeaways Leveraging go-to-market (GTM) task automation can ensure more on-time follow-ups with personalized content delivery to high-value prospects in your sales pipeline. Sales reps who leverage task automation tools and AI are more likely to meet quota. Task automation doesn’t just help at a micro level.

Go To Market

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. Far too many CROs and VP of Sales worry they are going to be fired for the wrong reasons. Everyone wants to see a new CRO or VP of Sales succeed. Here are eight takeaways from our conversation.

Strategize

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Sales activation. Sales does that. ICP definition. Market segmentation.

GTM

Highspot

NOVEMBER 24, 2024

Imagine having a sales team that hits or exceeds their targets without fail. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention.

Pitch