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How to un-silo your organization and be more customer-centric

Martech

UX/UI is in charge of making life easier for customers. Connect functional groups and leverage talent and technology via shared goals and connected data. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign.

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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
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6 UX Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

If you answered yes to any of those questions, you’ve experienced a UX mistake. Because a bad UX means fewer conversions. What Is UX, Really ? If you’re reading this article, chances are you know that UX stands for user experience. The first step is to understand the key principles of UX. Undeniably.

UX 90
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Shoe Carnival Puts Its Best Foot Forward with Composable Commerce

Salesforce

We caught up with Ned Moore , Head of Ecommerce Product, Engineering, & UX Design at Shoe Carnival, to learn more about the migration and its success so far. And thats okay because we see technology as an enabling function, not our primary skill. How does the technology help move your brand forward? We have peace of mind.

UX 59
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110
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The Optimizer’s Guide to Proper Website Quality Assurance (QA)

ConversionXL

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. To ensure usability, a good UX thus requires QA thinking. ” (via NN/g).

UX 104
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Design Debt Happens: Here’s How You Can Learn From It

Salesforce

While tech debt is fairly established, design debt, also referred to as UX (user experience) debt , as a concept is still developing a common language. Think holistically about UX. Design debt is everywhere in a system and it usually starts with an uninformed decision,” said Asterisk Loftis, Salesforce UX designer at IBM.

UX 98