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The CRO & CMO Playbook for Creating GTM Alignment

Sales Hacker

Its about systems, rhythms, and trust built from the top and carried through the org. At Carta , alignment started with early trust-building. Launches temporary Stream Teams to tackle GTM priorities. Campaigns launch with GTM baked in. This is not about vibe checks or shared Slack channels. Bi-weekly funnel reviews.

GTM 104
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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

With this level of engagement and support, customers build trust both with their sales representative and the organization as a whole. Monitor and analyze performance Before you launch the sales acceleration framework, your team must set key performance indicators (KPIs) to determine success.

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ZoomInfo Just Changed Its Ticker to $GTM – Here’s Why That Matters

Sales Hacker

Their updated platform reflects that: GTM Studio: Design, enrich, and launch GTM plays without needing help from BI. Stotles – launched a major revamp of their platform to help grow public sector business. The team proudly shared thoughts on this moment, like the COO here.

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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

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HubSpot Marketers' Favorite Integrated Marketing Campaigns

Hubspot

One of my favorite integrated marketing campaigns to come along is the launch of Hulu's HAHA Awards. In 2019, Gillette launched their campaign, "The Best Men Can Be". For this launch, a variety of social tactics were used. Hulu's HAHA Awards. Channels : Twitter, LinkedIn, YouTube, Website. Gillette, "The Best Men Can Be".

Campaign 101
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Broken Rungs: Why Women in Insurance Continue To Face Uphill Battles

Salesforce

” Discover how AAA Washington uses Agentforce to keep their members informed with real-time roadside updates and personalized responses. Join us in driving change for women in insurance Were excited to announce the launch of the Women in Insurance hub. The time to act is nowlet’s drive change, together.”