The CRO & CMO Playbook for Creating GTM Alignment
Sales Hacker
MAY 30, 2025
Its about systems, rhythms, and trust built from the top and carried through the org. At Carta , alignment started with early trust-building. Launches temporary Stream Teams to tackle GTM priorities. Campaigns launch with GTM baked in. This is not about vibe checks or shared Slack channels. Bi-weekly funnel reviews.
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