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How to keep your marketing automation campaigns from ruining your week

Martech

It allows companies to set up campaigns that run on their own without further human intervention. Catch it before it happens. Let’s say you have a very small collection of webpages on a narrow topic. They get a welcome email, a follow-up on Week 1, etc. Then, some data scientist is told to clean up the sloppy records.

Campaign 132
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What is ad hijacking and how do you protect your brand from it? by Adthena

Search Engine Land

Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? This lets them steal a commission for any sale you might make, even though you intended to visit the brand directly. This drives up the CPC, meaning you pay more for each person who sees your genuine ad. That’s ad hijacking.

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Fake Multi-Product vs. Real Multi-Product

SaaStr

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. The Average Public SaaS Company has 35,000 Customers So at some point, you can’t just raise prices and add enterprise editions to keep mixing it up and growing. But net net, the average public SaaS compay has 35,000 customers.

Product 116
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Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

Martech

Recently, marketers have been stuck in a bit of a Catch-22. Gone will be the days of third-party cookies tracking customers’ information and online activity, leaving the fate of targeted messaging seemingly up in the air. Ultimately, this lets marketers deliver a far superior experience to their customers.

Customers 123
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The Top 10 SaaStr Sessions of 2023! Loom, YCombinator, Craft Ventures, Rippling, UiPath and More

SaaStr

Let’s look back at the Top 10 SaaStr Annual , Europa and Digital sessions of the year across 1.4 So you can catch up on any good ones you missed! #1. Ok so it’s that time of year! million+ views. From 2 Weeks of Runway to $1B Acquisition: The Founder Playbook with Loom’s CEO and Co-Founder #2.How

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The latest AI-powered martech tools

Martech

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. It lets users analyze existing videos and quickly generate videos using natural language text prompts a la ChatGPT. Mixpanel added OpenAI’s GPT-3.5 Turbo to its event analytics platform.

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HubSpot Marketing vs. Klaviyo: Two Titans, Two Paths

SaaStr

Now let’s compare that to its Marketing-Only (for now), eCommerce almost entirely (for now), neighbor in Boston, Klaviyo: What we can see is that while Klaviyo’s epic business — $650m ARR, growing 57% and profitable — may never catch HubSpot overall, it just might catch HubSpot’s Marketing Hub business on its own.

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