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How to plan a website to maximize SEO success

Search Engine Land

There are five key steps to work through to create your SEO-friendly website blueprint: 1. Visit Search Console Performance > Search Results The main information you are looking for is in the queries and pages tabs. The structure is key, so spend time here until you are happy. Functionality / Features (e.g.,

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM
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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

Discussed in this Episode: When to hire your first account executives Key traits to look for in early sales hires Structuring compensation for first sales reps Should you ‘hire the buyer’ to be your sales rep? As a key GTMfund partner, they equip sales and marketing teams with top performers. To this point of generosity.

GTM
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SPIN Selling: The Ultimate Guide

Hubspot

SPIN Objection-Handling Techniques. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Explicit needs are specific features or functions. There are four main question types: Situation, Problem, Implication, Need-Payoff. Preventing Objections.

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SEO product management: Key framework and fundamentals

Search Engine Land

Being able to have projected metrics will you explain this to colleagues or superiors who might get impatient with the results of your hard work. This is what demonstrates results to the business, not because a tool says a million pages are returning a 404 error (All together now, "trust but verify.")

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B buyers from Gen X expected phone calls and handholding. The online experience, as a result, is even more vital. So what changes?

B2B
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The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors.