Martech

SEPTEMBER 4, 2024

The main message is consistently broadcast by both groups surveyed in this report. Fifty-nine percent of brands increased discounts over the last year (57% also raised prices) and 54% experienced higher costs. Brands are forecasting growth and consumers anticipate increased spending. Brands and consumers not always aligned. Processing.

Price

Hubspot

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. My main takeaway here is an obvious one: Leveraging AI to make your solution more capable will have the dual benefit of making it more attractive in the marketplace as well. That process has changed dramatically.

B2B

Search Engine Land

AUGUST 22, 2024

If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. Segment by best sellers If your main goal is to generate the most revenue, focusing on best sellers makes sense. Not all businesses’ main priority is to drive revenue.

Campaign

Salesforce

OCTOBER 1, 2024

While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. And you can ask AI for what-if analysis on what to stock, how much to order, how to price merchandise, and how to promote the items. That would break down to $4.1

Retail

Salesforce

OCTOBER 15, 2024

A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. Pricing (or amount due) The pricing included on the sales invoice is straightforward — it’s the price that the buyer and seller agreed upon. Learn how Revenue Cloud can help.

Finance

Veloxy

FEBRUARY 12, 2025

Gong Team Collaboration Tools The platform excels at streamlining team collaboration through: Call recording and transcription for coaching Searchable conversation database AI-driven performance insights Customizable coaching scorecards Gong Pricing Structure Gong provides a flexible pricing model that works for teams of all sizes.

Product

Search Engine Land

JULY 22, 2024

Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. If we take the above item further, you should also focus on competitors’ pricing and/or USPs. For ecommerce brands, a great tool to get started with is Google Merchant Center’s Price Competitiveness report.

A/B testing

ClickFunnels

JULY 10, 2025

Visitors get confused navigating between pages, your main message gets diluted across multiple sections, and potential customers leave without taking action. Add some plugins, email tools, and analytics tracking, and your “simple” website quickly becomes a complicated web of disconnected pieces. The result?

Objection handling

RingDNA

JUNE 15, 2025

The main difference between B2C and B2B sales strategies is the decision-making process. Here are some key differences between B2C and B2B sales strategies: Price Points While some consumer purchases have high price points – think 40-foot yacht – it’s generally true that B2C price points are much lower.

B2C

SaaStr

NOVEMBER 28, 2024

The good news is, you can support these price points effectively with a very efficient inbound sales team, and/or a mix of self-serve and sales-led. Roughly, there are two main strategies: One way is with 5,000 customers paying you $20,000+ a year. At two different price points. But how do you get to $100m+ in ARR?

Finance

Hubspot

SEPTEMBER 6, 2024

Thanks to the integration between HubSpot and Slack, reps could respond to messages in real-time right within our organization’s main messaging app. There have never been more ways to implement AI tools and work smarter.

Closing

Salesforce

NOVEMBER 12, 2024

Consider things like efficiency, reliability, and competitive pricing. For example, an international fast-food chain that offers a consistent and cost-effective dining experience — whether in Des Moines, Iowa or Tokyo, Japan — is attractive to those looking for food familiarity at a good price.

Transportation

Martech

OCTOBER 7, 2024

Vendor risks Vendors sometimes dramatically increase pricing, are acquired or fold. However, it is important to consider the main benefits and virtues of buying and using out-of-the-box products. While they may not meet all needs (nothing ever does), they decrease many costs and risks.

Sports

Salesforce

MARCH 13, 2025

Once you determine what your typical buyer would be willing to spend based on the value your product adds, you can set a more informed price and multiply that by the total number of potential customers to estimate your revenue-based TAM. Use these insights to drive growth by planning how to attract those customers.

Minimum Viable Product

Hubspot

SEPTEMBER 4, 2024

For example, a lead who frequently visits your pricing page and opens multiple emails gets a higher score than one who only visits your homepage. The most common complaint I hear from HubSpot users is about the significant price jump between our starter and professional plans. Pricing structure. This concern is valid.

CRM

Hubspot

MARCH 12, 2025

Lets say Im in the market for a car thats reliable, fuel-efficient, and in my price range. That will just distract me from my main criteria. For one option in my area, I had to (gasp) pick up the phone and call just to hear the price. I dont need to hear about every new car on the market. Eliminate non-essentials.

Sell

RingDNA

MAY 16, 2025

The main difference between cross-selling and upselling is what you are offering. Position the benefit, not the price. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Upselling is about moving a customer to a higher-tier option.

Cross-sell

Hubspot

NOVEMBER 15, 2024

The three main reasons for using AI in demand forecasting are: Enhanced analysis, particularly around competitor analysis and customer behavior. Enhanced Analysis For the AI pioneers in demand forecasting, enhanced analysis is one of the main benefits of using AI. Pricing decisions. Improved accuracy generally. Real-time data.

CRM

PandaDoc

MARCH 27, 2025

The main difference is whether customers are encouraged to buy a related product (cross-selling) or a more expensive version (upselling). CPQ (configure, price, quote) software is one way you can make sure your pricing is fast and accurate and your product recommendations are tailored to your customers.

Cross-sell

Highspot

MAY 15, 2025

Old stats, irrelevant case studies, last year’s pricing. Pricing and services Outline packages or pricing tiers. A pricing table or comparison chart can make it easier for prospects to compare your offerings at a glance. If pricing varies, effectively communicate your pricing philosophy (value vs. cost).

Pitch

PandaDoc

MARCH 13, 2025

As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. Contracted deals ensure that pricing is more predictable, consistent, and transparent between buyers and sellers. What is contracted pricing? Custom pricing.

Contract

Search Engine Land

JULY 24, 2024

We’ll explore potential issues in three main areas: The account itself. Whether it’s IT help, web development, backend access, or recent changes to the website, products, or pricing, make sure your client knows exactly what you need from them and what you will handle. The market conditions. The client’s website.

CTR

Search Engine Land

AUGUST 13, 2024

They need to quickly convey how a product functions and its main features. Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Product images Images are crucial to a high-performing product listing.

Retail

ClickFunnels

JULY 3, 2025

After someone buys your main product, immediately offer something that makes their purchase even better. Display return policies when price becomes a concern. Offer Page (Irresistible Offer) – Employ pricing and scarcity strategies, bonuses, and guarantees. Your funnel eliminates both problems. The key is timing and relevance.

Launch

Martech

OCTOBER 11, 2024

In the 2002 film “Minority Report,” there’s a scene where the main character John Anderton, played by Tom Cruise, enters a Gap store and is immediately recognized by personalized advertising.

Objectives and Key Results

Salesforce

JUNE 17, 2025

Agentforce for Quoting When it’s available: June 2025 What it does: Use natural language to automatically generate quotes and amendments based on your business rules, pulling from comprehensive deals, customer, product, and pricing data. Note: You can sync up to 180 days of historical emails from the date sync was enabled.)

Sell

Salesforce

JUNE 19, 2025

Online sales were essentially flat as consumers continued to wait out price and economic volatility. One in three shoppers still report that they’re buying less over the past six months, and 66% of all shoppers say that — regardless of whether they’re buying more, less, or the same — they’re trading down for lower priced goods.

Retail

RingDNA

APRIL 11, 2025

What it Measures: The average price of your closed deals (can be calculated by product or as an overall average of all products). Value: Tracking wins against losses over time is important for two main reasons. Average Deal Size Key Question it Answers: What is the average size of a closed deal?

Quota

Hubspot

NOVEMBER 18, 2024

The three main reasons for using AI in demand forecasting are: Enhanced analysis, particularly around competitor analysis and customer behavior. Enhanced Analysis For the AI pioneers in demand forecasting, enhanced analysis is one of the main benefits of using AI. Pricing decisions. Improved accuracy generally. Real-time data.

CRM

ClickFunnels

JUNE 19, 2025

It’s easy to blame your pricing, audience, or timing. To use them, place scarcity indicators near your main call-to-action buttons. Your product launch looked perfect on paper: great offer, compelling copy, and months of preparation. Then, launch day came, and the sales barely trickled in. Sound familiar?

Launch

Search Engine Land

SEPTEMBER 13, 2024

For that price you get access to FLUX.1 Three main categories of law arise most often in the use of images and photography on websites: Copyright law. Since then I’d say 80% of the searches I used to do on Google I now do on ChatGPT. Grok comes as part of the Premium Tier of the social media platform X and costs $8 a month.

Legal

Salesforce

MAY 16, 2025

Additionally, Recommenders allow you to filter based on attributes like price or exclude products a user already owns. How we used it in Salesforce Personalization: Our clients main goal was to improve overall sales and revenue on the site through different product recommendations and experiences.

Objectives and Key Results

SaaStr

NOVEMBER 6, 2024

Seat Expansion Driving Growth, Along with Cross-Sell of New Products Long live per-seat models and pricing! A Big AI Push, But Being Very Conservative on Consumption Pricing For now, Atlassian is sticking mainly to per-seat pricing. It’s split 50/50 at Atlassian. #5. And a few other interesting leanings: #6. $10k+

Cross-sell

Martech

NOVEMBER 12, 2024

This led to one main direction, which was the best use of AI, not only in GTM but more broadly in a company or organization. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

GTM

Salesforce

APRIL 2, 2025

Create an easy path to expansion through tiered pricing or premium features. There are several popular approaches for paid plans in SaaS models, including: Freemium pricing: The basic version of your service is free, and users can pay for upgraded features. Usage-based pricing: Utilizes a fee scale with the amount of service used.

Product

Hubspot

APRIL 30, 2025

Once other potential customers learn the businesss salespeople are willing to discount heavily, its difficult to sell at full price. Main items covered: [Item #1] [Item #2] [Item #3] I'm looking forward to speaking again on [date and time]. Price increasing. The solution? Do you have any questions I can answer in the meantime?

Prospecting

Hubspot

DECEMBER 11, 2024

Economic factors (inflation affecting coffee bean prices). Types of Forecasting Methods Forecasting methods generally fall into two main categories: qualitative and quantitative approaches. Day-of-week trends (busy weekday mornings vs. leisurely weekends). Local events (nearby office closures, construction projects).

Technique