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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. Start by creating your main categories. Your main navigation should present your main categories. Do people search by price? Perhaps categories for pricing?

UX 87
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Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? Competitive UX benchmarking tests aspects of a website and compares them to competitors. 5 dimensions of UX benchmarking. 5 dimensions of UX benchmarking.

UX 119
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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
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Why Sites in High-Growth Industries Have Terrible UX

ConversionXL

But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. But, in the interim, industries like cryptocurrency get away with atrocious UX. The mistakes detailed below are a cautionary tale about potentially pernicious UX blind spots. Registration.

UX 116
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Website Information Architecture: How to Optimize for UX

ConversionXL

Peep Laja and Brian Massey discuss optimizing your website’s main navigation. Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. These are the “somewhere else” you usually go to (articles, videos, pricing information, and so on).

UX 114
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How to Design Mobile SaaS Pricing Pages that Don’t Suck

ConversionXL

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile.

Price 77
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How To Identify & Improve Crappy UX Issues

ConversionXL

Main Image – Should be appropriate for expectations. Main Navigation Menu – 6.4 Main Image – average time of 5.99 Just going by the website reviews we do, I’d say maybe the logo, main image & written copy, and everything else is kind of taken for granted. The Search Box - 6 seconds.

UX 113