SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “Unless your product has a huge TAM to cast your net in, no-touch onboarding, and an obvious first “wow” moment you’re trying to reach, free trials and/or freemium pricing does not work well.” Jason, ed. : Jason, ed. :

Price 116

Price Contract Referrals B2B 116

SaaStr

JANUARY 5, 2022

The more established your brand, the more complex your pricing page can be. What makes for a good pricing page? A few thoughts at least — mainly about what to copy from the big leaders, and what to maybe not copy from them: The stronger the brand, the more complex the pricing page can be. You aren’t there yet.

Price 91

Price A/B testing Contact Prospecting 91

Hubspot

FEBRUARY 11, 2022

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

Price 61

Price Profit margin Retail Up-sell 61

Martech

JUNE 4, 2024

The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications. Are you getting the most from your stack?

Promote 100

Promote Growth Price Process 100

Martech

MAY 29, 2024

Last year’s price-conscious shopper is still with us We sat down with Caila Schwartz, director of consumer insights and strategy for retail and consumer goods at Salesforce, to get a deeper perspective on the stats. That’s a value play for this price-conscious shopper today.” ” It’s a Catch-22 for retail.

Non-Profits 99

Non-Profits Retail Price Promote 99

SaaStr

MAY 27, 2022

59% of you have raised prices this year. I think most of us have found our pricing is more elastic than we thought. The related question then becomes do you raise prices on existing customers — or just new customers? So for a while now we’ve been running polls on LinkedIn. So there’s something to them.

Price 118

Price Niche Up-sell Contract 118

Women Sales Pros

AUGUST 29, 2018

We hear from salespeople all the time who think price is the most important factor to buyers, and loyalty from working with preferred vendors and partners no longer exists. The CSO study indicated two main areas for improvement: Prepare for meetings and calls with formal material, not just informal check-ins. But is this true?

Price 93

Price Conversion Sales Trust 93

Search Engine Land

MAY 17, 2024

” “It seems like Google is trying to hide the mechanics of a potential first-price auction rather than ensuring a truly fair second-price system.” ” Boris Beceric (Google Ads consultant and coach): “The only one ‘benefitting’ from randomization is Google.”

Trust 143

Trust Price Consult Clients 143

ConversionXL

JULY 14, 2020

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile.

Price 77

Price UX User Experience Real Estate 77

Search Engine Land

FEBRUARY 7, 2024

A good product page URL should look like this: [link] Improve your site structure by identifying uncategorized product pages Some products may be directly linked to the domain and listed alongside main categories. Pricing strategy : Adapting pricing to reflect local market conditions and purchasing power. Click Export.

Product 137

Product Territory Niche Engineering 137

Search Engine Land

FEBRUARY 8, 2024

Exclusions are now the main targeting method: Avoiding certain placements and topics. Moreover, it’s important to reconsider how auction prices are interpreted across channels. There’s a misconception that higher auction prices mean higher quality traffic, while lower prices imply lower quality.

Objectives and Key Results 134

Objectives and Key Results A/B testing Campaign Price 134

SaaStr

AUGUST 21, 2023

The price? To some extent, it’s just a natural output of how enterprises price. They are focused on pricing per units that scale organically in the enterprise — seats, workflows, etc. So we pay close to the lowest price for the Enterprise vendor — $15,000 a year. You may find some mis-pricing across segments.

Price 93

Price CRM Closing Customers 93

Search Engine Land

DECEMBER 19, 2023

SGE has three main variants: Opt-in (68% of the time) where users must request an AI-generated answer. Review, purchase location and pricing is also shown. It also includes images from social media platforms and pricing details. Google’s Search Generative Experience (SGE) is now showing for 84% of search queries.

Product 130

Product Legal Consult Price 130

SaaStr

MARCH 4, 2024

We don’t need it, but at that price — it’s basically free” 2024: “Free? Raising a high-priced round, just to raise it Raising a lot of extra money on SAFEs Raising too much “non-dilutive” capital Used right, these tools all can work well. A High Priced Round Puts a Ton of Pressure On The Exit and Growth Rate Raise $2m, $4m, $10m?

Finance 92

Finance Price Growth Up-sell 92

ClickFunnels

DECEMBER 8, 2021

Also, we recommend you set the price at $7, which we believe is the optimal price point for a frontend product. Because that way, the price is not low enough to make the potential customer question the value of the product but also not high enough to make them stop and think twice before buying it. It should be large and bright.

Lead generation 263

Lead generation Sales Price Follow-up 263

Martech

FEBRUARY 26, 2024

Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features. Pricing Strategy: Evaluate your pricing strategy to ensure it aligns with the perceived value of your product in the market.

Price 99

Price Strategic planning Referrals Sales 99

PandaDoc

MAY 16, 2024

In this article, we’ll cover how you can measure indirect sales success and discuss the four main types of indirect sales strategies: distribution , dealership , franchising , and merchandising. There are four main types of indirect sales strategies: distribution, dealership, franchising, and merchandising. How do indirect sales work?

Retail 52

Retail Manufacturing Profit margin Commission 52

ConversionXL

JANUARY 13, 2014

Pricing itself is super important, and so are the pages that communicate the prices. We’ll look at 8 different pricing pages and see how we could improve them. Effective pricing pages have several things in common. Ease of comparison: if you have multiple price plans, can I understand the differences?

Price 99

Price Presentation Follow-up User Experience 99

Search Engine Land

DECEMBER 6, 2022

Start by creating your main categories. Your main navigation should present your main categories. A great example of solid architecture is Wayfair: You can see here that although Wayfair offers products across a wide spectrum, they have intuitively broken these out into what they consider to be their main categories.

UX 94

UX Manufacturing User Experience Cross-sell 94

Sales Gravy

JUNE 18, 2012

If you lead with features of your product or service instead of benefits, your main objection from the client will be cost. When you uncover their needs and then present the benefits of your products and services that meet those needs, the client wil

Negotiate 40

Negotiate Price Clients Presentation 40

Search Engine Land

NOVEMBER 7, 2023

The main thing to check is how your URL is presented to people when someone is sharing it on social media – which we’ll cover in more depth now. There are other tags to be wary of, which will be specified below, but OpenGraph tags are the main ones to keep optimized. And how do you ensure content is social-media friendly? Page title.

Retail 118

Retail Engineering Presentation Referrals 118

Search Engine Land

JULY 11, 2023

Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero. This will end up eating their profit margin as, similar to our books example, the price of the products will remain unchanged. Target “What to Wear to + [Event]”.

Non-Profits 80

Non-Profits Profit margin Price Electricity 80

Search Engine Land

AUGUST 24, 2023

List your prices Display pricing information to help potential customers make informed decisions and eliminate the need for unnecessary inquiries. Make the most of it by considering the following strategies: Category rotation If your business experiences seasonal demand shifts, adjust your main category accordingly.

Price 97

Price Trust Lead generation Engineering 97

Martech

JULY 13, 2022

Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. The main takeaways. While online prices were up a modest 0.3% The overall inflation figure is driven by rising “real world” costs, such as gas, food and rent.

E-commerce 95

E-commerce Retail Price Product 95

SaaStr

JANUARY 11, 2023

And while it’s stock price is down from its 2021 peaks, it’s still up 2x since its 2020 IPO. Docebo’s pricing is on the “corporate” side of LMS. It doesn’t compete at the bottom of the market, and targets top logos with a reasonably priced product. That’s right. Billion Market Cap.

Contract 136

Contract Price Growth Service 136

Search Engine Land

FEBRUARY 20, 2023

Both forms will forward to a designated number (typically the main number for a business). The snippet is designed to look for one main number, so if you have multiple numbers on your site, you may need to: Opt for call tracking that connects to calls being made directly to your number. Lead gen forms. Text messages (SMS).

Price 98

Price Campaign Up-sell Follow-up 98

Iannarino

JUNE 18, 2021

But the price of a used car, just like anything else, is determined by the demand for it. It is impossible to offer you more for your old car, much as we would like to do so, but we can offer you many quality features that cannot be duplicated in any other car at or near the price of a new Chevrolet.”

Objectives and Key Results 228

Objectives and Key Results Clients Price Sales 228

SaaStr

MARCH 16, 2024

I got an offer to buy the shares at about 100x the original price not long ago. Dear SaaStr: I Have Some Shares in a Successful Start-Up I Worked At, But the Company Won’t Let Me Sell Them. It’s a real issue that isn’t discussed enough. Personally, I’ve lost here. Ok but you asked Why. Why do scale-ups and startups do this?

Start-ups 88

Start-ups Up-sell Sell Cross-sell 88

Martech

MAY 31, 2024

The “life gets tough” scenario is driven by pressure on pricing and profitability caused by AI adoption and client expectations about the use of AI. Already, many agency service offerings face pricing and profitability pressures. Clients learn to use AI to achieve their business goals better and faster than their agency partners.

Clients 83

Clients Government Niche Growth 83

Sales Pop!

AUGUST 1, 2023

We recommend using one of the WOW bundles because of blazing fast speeds and affordable prices, so you can rest assured on the internet front and focus on other aspects of your business. Keep in mind that your product is your biggest marketing tool as it’s the main reason why people turn to your business. Let’s dive into the list.

E-commerce 97

E-commerce Price Sales Up-sell 97

Search Engine Land

SEPTEMBER 4, 2023

It’s not solely for low-priced or mid-priced products. Its main selling point is a give-back component that encourages consumers to donate their savings to any of a group of partner nonprofits. CouponCause CouponCause is different.

Retail 144

Retail Price Start-ups Clients 144

Search Engine Land

MAY 9, 2024

In practical terms, this might mean tying the brand’s context to descriptive terminology around the skill level, price point or specific targeting: Online courses could talk more about the applications of their courses and different levels of experience (e.g., What products or services you offer to fulfill your promise. Who monitors AI tools?

Engineering 125

Engineering Networking Clients Construction 125

Search Engine Land

JUNE 28, 2023

Advertisers have been paying premium prices for a service that Google has allegedly failed to deliver, costing them up to billions of digital ad dollars. Google charges high prices when ads tick all of these boxes and the deal is brokered through a program called Google Video Partners. Why we care. Ads will play only with the audio on.

Sell 102

Sell Government Networking Campaign 102

Martech

MARCH 12, 2024

The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. And this spot shows how Background Remover is used for video production. Magic Studio tools are available for enterprises, small businesses, individual creators and educators. Expanding B2B approach.

B2B 117

B2B Customers Teamwork Campaign 117

SaaStr

DECEMBER 17, 2022

In particular, at a practical level, you almost have to mark up your net targeted pricing by 20% … just so you can discount 10%-15%-20% on deals to get to your desired effective pricing. We didn’t actually discount pricing any differently, but we ran an experiment to see if longer payment terms lead to increase sales.

A/B testing 89

A/B testing Price Closing Prospecting 89

Sales Pop!

MARCH 29, 2022

The main purpose of using Lead Generation Services is to increase sales. In fact, this is your main tool to work with; The price should always justify the list of services the provider offers. Hunter’s main purpose is to help you find new clients. Pepedrive offers several packages with prices ranging from $12.50/m

Lead generation 94

Lead generation Price B2B Healthcare 94

Search Engine Land

AUGUST 14, 2023

Advertisers paying premium prices for a service Google has allegedly been failing to deliver will want their ad dollars back. Placing ads in small videos in low-value places such as the side of a page’s main content. Why we care. This cash can then be reinvested to improve campaign performance elsewhere. What has Google said?

Government 95

Government Relationship building Represent Campaign 95