Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 123

CRM Technology Technology Campaign 123

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. This will help you tailor your email content and messaging to resonate with your target audience.

Lead generation 103

Lead generation Click Through Rate Contact Follow-up 103

Highspot

MARCH 21, 2024

Despite this, many sales emails find their resting place in the trash, unopened and unread. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. What are the Different Types of Sales Emails?

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 103

Product Objectives and Key Results Strategize Technology 103

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. 6 must-have, underused email marketing automations by Summer Deeb.

B2B 114

B2B Campaign Growth Technology 114

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. This question becomes more frequent as major ESPs rush to release their own version.)

Campaign 125

Campaign Technique Strategize Technology 125

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. .’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired.

Trust 113

Trust Represent Legal Niche 113

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Profit margin 125

Profit margin B2B Campaign Retail 125

Martech

APRIL 17, 2024

The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. Dig deeper: TransUnion unveils enhanced identity graph for marketers Benefits of GrowthLoop’s Enhanced Match Rate. Email: Business email address Sign up now Processing. Why we care.

Campaign 83

Campaign Customers Process 83

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. I am trained with Search Engine Land content. Here’s something somebody asked me!

Finance 100

Finance Manufacturing Referrals Construction 100

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Electricity 107

Electricity Non-Profits Construction Real Estate 107

Search Engine Land

MARCH 7, 2024

Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. However, Google plans to make it accessible to all marketers and data scientists in the near future. Key benefits. ” Get the daily newsletter search marketers rely on.

Launch 123

Launch Campaign Education Process 123

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Strategize 87

Strategize Growth Campaign Legal 87

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Many martech users may not benefit from using a given platform. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., personalizing emails or SMS) and internal challenges (e.g.,

Strategize 95

Strategize Campaign Technology Technology 95

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. This helps marketers target their ads very precisely.

Objectives and Key Results 99

Objectives and Key Results Healthcare Campaign Lead generation 99

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Get MarTech!

Campaign 97

Campaign Strategize Conversion Growth 97

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

E-commerce 98

E-commerce Hospitality Customers Strategize 98

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 107

Retail Campaign Strategize Strategic planning 107

Martech

APRIL 16, 2024

For example, if the user opts out of marketing cookies, you cannot execute any tracking pixel code scripts provided by your ad platform (Google Ads, Meta, etc.). It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., The repercussions?

Territory 121

Territory Consult Price Start-ups 121

Search Engine Land

APRIL 16, 2024

SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. Customer research.

CTR 111

CTR Growth Campaign Service 111

Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit.

Pitch 110

Pitch Contact Follow-up Clients 110

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency.

Government 86

Government Technology Technology Trust 86

Search Engine Land

FEBRUARY 5, 2024

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). However, marketers shouldn’t presume a delay, as there is still time for Google to resolve these issues. What the Competition and Markets Authority is saying. Why we care.

Government 133

Government Engineering Technology Technology 133

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

B2B 114

B2B Technology Technology Pipeline 114

Search Engine Land

MARCH 6, 2024

By offering subscriptions, creators can enhance their community by offering added value through exclusive content and benefits, such as: Badges. TikTok said that by offering followers such benefits, creators are able to “form dynamic relationships with their community while increasing their monthly earnings.” Why we care.

Follow-up 119

Follow-up Start-ups Process 119

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Campaign 114

Campaign B2B Follow-up Pipeline 114

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Campaign 106

Campaign Conversion Customers 106

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Target users.

Strategize 130

Strategize Education Price Service 130

Search Engine Land

OCTOBER 25, 2023

Marketers have felt overwhelmed by AI and all the changes we’ve seen in the past year. SMBs that can unearth the potential of AI tools and harness its power can reap the benefits (e.g., So how are those 26% of SMBs that have adopted AI using it most in marketing? 41% for email campaigns. Benefits for SMBs using AI.

B2C 115

B2C Education Contact B2B 115

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. Why we care.

Launch 124

Launch UX Lead generation Promote 124

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

B2C 102

B2C Promote Start-ups B2B 102

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Purchase frequency.

Hospitality 115

Hospitality Drivers/motivators Clients Growth 115

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

Follow-up 96

Follow-up Conversion Campaign Start-ups 96

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

E-commerce 82

E-commerce Hospitality Strategize Follow-up 82

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. I am trained with Search Engine Land content.

Clients 101

Clients Trust Education Engineering 101

SaaStr

OCTOBER 16, 2023

We’ve got at least 6 roles open: Director of Email / Growth Marketing. Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. Build relationships with the top marketers in SaaS! Email us your detailed thoughts on the role if of high interest!

Healthcare 108

Healthcare Campaign Growth Meeting 108