Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

Objectives and Key Results 109

Objectives and Key Results Lead generation Campaign Up-sell 109

Veloxy

FEBRUARY 22, 2022

Is telephone and email still the best sales tools for improving the customer experience? I’m going to answer the last question and share with you our ten best practices for leveraging social selling to close the deal, earn the trust of your customers, and build your confidence in the field forever. Why Social Selling?

Sell 231

Sell Niche Referrals Sales 231

ConversionXL

JULY 8, 2021

The magic of a conversion rate formula lies in gleaning marketing insights. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, let’s say we generated 12 purchases from 240 visits to a product page. Ecommerce purchases from Facebook Ads.

Conversion 156

Conversion Growth Gambling A/B testing 156

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Objectives and Key Results 132

Objectives and Key Results Follow-up Start-ups Engineering 132

Search Engine Land

OCTOBER 4, 2023

X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. Next, as a recognized professional in the food and lifestyle niche, I’m an invited “group expert” in several of the world’s largest Facebook groups. SUBSCRIBE See terms.

Niche 135

Niche UX Follow-up Start-ups 135

Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

Government 95

Government Technology Technology UX 95

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course. Here’s the gist.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promote 101

Promote Follow-up Start-ups Networking 101

ClickFunnels

OCTOBER 27, 2021

So how can you know which app would be the best choice for your business? In fact, we have even received some criticism for our “aggressive” email marketing strategy, but we don’t see it as aggressive, we see it as proactive. And what’s best is that it’s all automated so you can put everything that we have just mentioned on autopilot.

Gaming 239

Gaming Commission X-functional Sales 239

Search Engine Land

MARCH 12, 2024

Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients. To that end, I can say that most Google Ads agencies and marketers may not benefit tremendously from this early iteration of Gemini. Select your asset group.

Campaign 122

Campaign Conversion Clients Technology 122

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. How Profitable Is a Social Media Marketing Agency? This will help you tailor your services to meet their unique needs.

Niche 98

Niche Referrals Clients Price 98

Sales Hacker

SEPTEMBER 24, 2022

You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. Go one step further and segment your audience into smaller groups based on: Age. and other traits so you can tailor your marketing messages for each customer group. …and Purchase behavior.

Objectives and Key Results 118

Objectives and Key Results Cold Call Sales Follow-up 118

Search Engine Land

SEPTEMBER 12, 2023

Let me give you an example. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting. For this to work optimally, your account needs a sizable amount of historical data that Google can use to determine what’s worked best in the past.

Campaign 140

Campaign Retail Lead generation Pharmaceutical 140

Search Engine Land

DECEMBER 12, 2023

Conversion tracking best practices. Best practices for every campaign at your disposal Lead gen advertisers have access to nearly everything an ecommerce advertiser does, except for shopping inventory, which requires a product feed. Demand Gen works best for larger accounts with bigger budgets and more historical data.

Non-Profits 128

Non-Profits Campaign Networking Entertainment 128

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. Continue Investing in Your Audience (Your Best Content Consultant). But, in a recent HubSpot Research survey, marketers reported social listening as their #1 tactic in their social media strategy.

Niche 97

Niche Promote Consult Campaign 97

Hubspot

JULY 23, 2020

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. Why a Facebook Group, and why now? Organic reach for Facebook posts has been steadily declining.

Angle 85

Angle Launch Niche Promote 85

ConversionXL

JULY 25, 2022

In this article, we’ll explore seven powerful CTA examples from high-performing companies. CTAs are a critical component of marketing material. CXL use them on landing pages to invite customers to trial top marketing courses: SEO tool Clearscope invites users to join their Director of SEO in a webinar.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Martech

AUGUST 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, does your data have a destination? Here, research suggests that the options on the market have yet to be widely tested. Facebook launches its “Widely Viewed Content Report”.

Engineering 117

Engineering Represent CRM Launch 117

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. Teach a class.

Campaign 101

Campaign Launch Education Entertainment 101

Search Engine Land

JANUARY 22, 2023

New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search 2013: Examples of searches that were a mix of comedy and creepiness. A Proposal For Social Network Détente 2012: Some suggestions for how a social-nuclear war between Google, Twitter and Facebook could be averted. Searching For Old Versions of Web Sites?

Referrals 92

Referrals Hospitality Launch Engineering 92

Hubspot

JANUARY 21, 2020

This approach shows the company's deep understanding of marketing to multiple target audiences. A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18 and 25. While similar, their difference is key for marketers.

Campaign 100

Campaign Follow-up Represent Entertainment 100

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Entertainment 93

Entertainment Promote Follow-up Niche 93

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Networking 104

Networking Retail Education Consult 104

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. Get the daily newsletter search marketers rely on. A Test, Not A Bug: Bing Deep Links To Facebook, eBay, Craigslist Under Google’s Search Result.

Engineering 94

Engineering Campaign Promote Represent 94

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted.

Strategic partnership 111

Strategic partnership Networking Entertainment User Experience 111

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience.

Appointment 127

Appointment Clients Launch Follow-up 127

ConversionXL

NOVEMBER 24, 2021

For Apple, Senior VP of Worldwide Marketing, Greg “Joz” Joswiak, connects with his audience by sharing content that reflects the brand’s Why (innovation, challenging the status quo, “Think Different”). These examples demonstrate that the most effective way to find and grow an audience is to build and leverage your personal brand.

Retail 134

Retail Networking Follow-up Start-ups 134

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 As a marketer, those stats are hard to ignore. Today, let's review everything you need to know about running a Facebook giveaway. Then, we'll discuss how to get started with your own Facebook giveaway. Facebook Giveaway Rules.

Legal 101

Legal Promote Gaming Entertainment 101

ConversionXL

JULY 28, 2020

The bins encouraged smokers to vote for the best football player with their cigarette butts. This post takes you through examples of online nudges and how these fit within nudge theory , so that you can implement them on your website. So how do we use nudges for marketing? What is nudge marketing? What are nudges?

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

OCTOBER 14, 2020

Is that top-ranked content on Google actually the best thing out there? We identified top marketers based on some good-but-imperfect criteria (e.g., mentions on marketing sites, social media presence, recent presentations, etc.). Which marketers do you learn the most from? Which marketers do you learn the most from?

Follow-up 121

Follow-up Engineering Niche Growth 121

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. Google Can’t Seem to Quit China.

E-commerce 106

E-commerce Government Referrals Engineering 106

Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. More than one-third of the survey respondents above have purchased a product directly from Facebook.

Launch 101

Launch Up-sell Follow-up Retail 101

Lead Fuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. In this guide, we’ll explore proven strategies on how to find your target market. Why is Identifying Your Target Market Important?

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

PandaDoc

FEBRUARY 24, 2023

By clicking on a prospect’s profile, you have access to useful information such as their work history, connections, and positions in the company (very useful for finding and contacting sales professionals you want to work with, for example). Facebook With roughly 2.96

Prospecting 52

Prospecting Referrals Cold Call Networking 52

PandaDoc

FEBRUARY 24, 2023

By clicking on a prospect’s profile, you have access to useful information such as their work history, connections, and positions in the company (very useful for finding and contacting sales professionals you want to work with, for example). Facebook With roughly 2.96

Prospecting 52

Prospecting Referrals Cold Call Networking 52

ConversionXL

SEPTEMBER 22, 2020

In this article, I share some best practices for guest blog prospecting, putting together a winning pitch, and creating content that editors love to publish. Most guest posts contain an author bio that contains keywords like “working for XYZ,” “founder of XYZ,” “marketer at XYZ,” and so on. What most pitches get wrong.

Pitch 116

Pitch Follow-up Start-ups Campaign 116