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404 pages: Best practices and examples from 50+ brands

Search Engine Land

This article covers best practices for crafting 404 pages, with real examples from over 50 brands. 404 page best practices Creating a useful 404 error page is vital for providing a good user experience when visitors visit your website. Here are some best design practices for crafting a user-friendly and engaging 404 page.

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Top 9 WordPress technical SEO issues to address

Search Engine Land

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. The great thing about WordPress is it does a lot of the heavy lifting for you. That being said, every WordPress blog has its shortcomings. Invest in managed WordPress hosting.

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WordPress vs Webflow

ConversionXL

While WordPress may be the most well known CMS in the world, Webflow continues to establish itself as a powerful alternative for established and upcoming brands. In this article we’ll take a thorough look at both WordPress and Webflow to help choose the right option for you. A brief history of WordPress. Image source ).

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How to use entities in schema to improve Google’s understanding of your content

Search Engine Land

Let’s say you have an article titled “The 10 Best Toys for Small Adult Dogs.” Get the daily newsletter search marketers rely on. Step 5: Add schema to your WordPress theme This is where things can get a little more technical and you may need the help of a programmer or try ChatGPT. SUBSCRIBE See terms.

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Why some marketers are moving to hybrid and headless CMS systems

Martech

Marketers are embracing the customizability of these systems. “I Ethical data management is a win for marketers. Why identity resolution is foundational in modern marketing. More from the MarTech Conference >> WordPress is tailored to content managers, not developers. Possible hybrid and headless CMS drawbacks.

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The 19 Best WordPress Themes and Templates in 2018

Hubspot

Does it have a theme? All of these elements, which are common on successful websites, can easily be implemented on your own site with the help of a theme or template. WordPress has an entire library of plugins and theme options available for you to install and use instantly. Multi-Purpose WordPress Themes.

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A marketer’s guide to AI: Working with text generators

Martech

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.