Search Engine Land

SEPTEMBER 12, 2023

When Bard launched in February, there were no links. 30 after months of pressure by search marketers and publishers. Did the new Bing, powered by ChatGPT, make Google “dance.” ” Could that time in late 2022 coincide with OpenAI launching ChatGPT in late November?

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Search Engine Land

SEPTEMBER 14, 2023

This explosion of generative AI is only fueling the fire of the misguided notion that “more is more” in marketing. The pitch for AI AI-powered content generation tools like ChatGPT, Bard, Copy.ai, and others are potentially transformative for SEOs. You can ask ChatGPT just about anything.

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User Experience Legal Engineering Pitch 135

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting.

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Search Engine Land

OCTOBER 12, 2023

GAIO aims to help companies position their brands and products in the outputs of leading LLMs, such as GPT and Google Bard, prominent as these models can influence many future purchase decisions. Suggestions from Bing Chat and other generative AI tools are always contextual. Get the daily newsletter search marketers rely on.

Engineering 113

Engineering Angle Niche Networking 113

Search Engine Land

APRIL 19, 2023

Google Bard now shows more variety in the draft responses it provides to your questions. Google posted in its updates section that starting on April 21, 2023, two days from now, and Google Bard is “adding more variety to drafts.” Here is a screenshot of the drafts in Google Bard. ” What is new. Why we care.

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Launch Campaign Engineering Technology 87

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us.

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Search Engine Land

FEBRUARY 1, 2023

As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. Reed Albergotti said that it is not just ChatGPT from OpenAI that is being added to Bing Search but a faster and richer version named GPT-4. ” Currently, ChatGPT, which runs off GPT-3.5,

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Technique Engineering Clients Networking 95

Search Engine Land

APRIL 21, 2023

Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript. So those of you that do a lot of coding during your search marketing tasks may want to utilize Google Bard or other AI chat engines, like ChatGPT or Bing Chat, to help with coding.

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Engineering 95

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. DoubleCloud. Get MarTech! In your inbox.

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Technology Technology Launch Service 92

Search Engine Land

FEBRUARY 15, 2023

If you’re among the “multiple millions” on the waitlist for the new Bing, hopefully it shouldn’t be too much longer. There have been a few questions about our waitlist to try the new Bing, so here’s a reminder about the process: We’re currently in Limited Preview so that we can test, learn, and improve.

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Search Engine Land

FEBRUARY 9, 2024

The classic examples include giants like Google and Microsoft Bing. Siri, Alexa, TikTok, Pinterest, Reddit, ChatGPT, Gemini (formerly Bard), and SGE signify this shift. Platforms not traditionally considered search engines are now fulfilling similar roles to the likes of Google and Bing. Dig deeper.

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Engineering Meeting Presentation User Experience 122

Martech

FEBRUARY 17, 2023

The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. ” An established Google partner Adswerve is a long-standing Google partner, providing services related to Google products to agencies, analysts, marketers and publishers. Some commentators see trouble looming.

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Search Engine Land

JULY 19, 2023

If you use the related search operator for SEO and search marketing research, you may need to find an alternative solution going forward. Maybe AI search engines like Google SGE, Bard, Bing Chat, ChatGPT or others might be able to help. Here is what the related search operator looks like for this site: Why we care.

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Engineering 95

Search Engine Land

FEBRUARY 15, 2023

That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. ” Get the daily newsletter search marketers rely on. ” Is content still king? .

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Clients Consult Follow-up Engineering 118

Search Engine Land

FEBRUARY 21, 2023

Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface. Mere months after Alphabet CEO Sundar Pichai referred to chatbots as a “ code red ,” Google soft-launched Bard , its answer to ChatGPT.

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Education Launch Start-ups Price 98

Martech

MAY 22, 2023

I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” That’s okay for a starting position.

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Technology Technology Start-ups Conversion 113

Search Engine Land

FEBRUARY 13, 2023

Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. And if publishers are worried, Google and Bing should probably also be concerned. In short, publishers and content creators are worried. The concerns.

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Referrals Engineering Gaming Launch 95

Search Engine Land

FEBRUARY 17, 2023

With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future. And Microsoft Bing said it is not fast enough at this and it will get faster – faster than it is even now! Why we care.

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Entertainment Engineering Follow-up Technology 89

Search Engine Land

FEBRUARY 2, 2023

Earlier this week, we reported Google is rumored to have started on its own version named Apprentice Bard. Meanwhile, Microsoft invested heavily in OpenAI, the creators of ChatGPT. Microsoft is rumored to be bringing GPT-4 to Bing search in some way in the very near future. ” Earlier reports. Why we care.

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Construction Technology Technology Launch 93

Search Engine Land

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. and he would just continue producing more stories,” Venkatasubramanian added. And he would just go on and on.”

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Search Engine Land

SEPTEMBER 1, 2023

” Get the daily newsletter search marketers rely on. He concluded: "With all the buzz around ChatGPT, Bing and Bard, we are seeing ramifications and effects across digital – and SEO is absolutely going to be affected." “> “> “> “> “> “> Processing…Please wait.

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Click Through Rate Engineering Presentation Technique 142

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. and he would just continue producing more stories,” Venkatasubramanian added. And he would just go on and on.”

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Teamwork Technology Technology Follow-up 104

Martech

FEBRUARY 21, 2023

Right now, Microsoft’s AI-powered Bing and Google’s Bard are more famous for their mistakes than their milestones. So, what can it do for marketers right now? We asked Paul Roetzer, founder and CEO of the Marketing AI Institute, about that and about what revolutionary capabilities we can expect to see in the very near future.

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Start-ups Follow-up Presentation Process 116

Search Engine Land

MARCH 21, 2023

Google might have stumbled in its Bard announcement , but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content. Get the daily newsletter search marketers rely on. Google is not giving you the green light to have ChatGPT write for you and call it a day.

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Angle UX Gaming Engineering 99

Search Engine Land

APRIL 6, 2023

With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. One concern is that it could decrease the quality of content, as marketers may focus more on creating content optimized for search engines rather than providing value to readers.

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Search Engine Land

MARCH 21, 2023

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? Get the daily newsletter search marketers rely on.

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Sports Gambling Legal Engineering 101

Search Engine Land

MARCH 31, 2023

The new search AI assistants like Google Bard will help search evolve from transactional to conversational, according to Aaron Levy , vice president of paid search at performance marketing firm Tinuiti. “ChatGPT/Bard is asking that we shift from repeating and tweaking searches toward refining with a human-esque conversation.

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Search Engine Land

MARCH 29, 2023

So it’s only natural to wonder whether all the recent hubbub about AI-powered search and generative AI (think: ChatGPT, Bard) is much ado about nothing – or if it really is the next big thing. ” Get the daily newsletter search marketers rely on. Spoiler: It’s probably the latter. SUBSCRIBE See terms.

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Electricity Consult Engineering Conversion 92

Search Engine Land

FEBRUARY 7, 2023

Google’s introduction of Bard yesterday was huge news. Today, Microsoft previewed its ChatGPT version of Bing search. As Lily Ray put it on Twitter , “Every other search engine figured out how to cite its sources except the one with 90% market share, got it.” That’s right. You know, websites.

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Sports Gaming Engineering Market share 94

Search Engine Land

FEBRUARY 16, 2023

Bing will use ChatGPT and Google has Bard. Utilize the tools at your disposal via Google Search Console and Bing Webmaster Tools. Google and Bing’s own use of AI might lead to it having a bigger place. Get the daily newsletter search marketers rely on. I’m not saying all the buzz is unjustified.

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Objectives and Key Results UX Engineering Strategize 103

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use.

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Retail Niche Objectives and Key Results Technology 129

Search Engine Land

MARCH 10, 2023

Content SEO usually gets labeled as content marketing or simply publishing and assigned (wrongly) to other teams completely while social SEO is not (just) about social media really but rather about social relations with people who will likely link to you: Website owners. Get the daily newsletter search marketers rely on.

Real Estate 101

Real Estate Government Engineering User Experience 101

Search Engine Land

AUGUST 18, 2023

These key consumer preferences drive innovations in search and content marketing, especially as they aim to provide consumers with new experiences and ways to find and digest information. In the past, some marketers would optimize content regardless of its quality. Get the daily newsletter search marketers rely on.

Technology 96

Technology Technology Process Objectives and Key Results 96

Search Engine Land

JANUARY 9, 2024

While that’s where AI chatbots, like Bard and ChatGPT, entered the scene, that’s not solely where their capabilities reside. Google Bard: Your free AI companion While not the first competitor in the chatbot arena, Bard has emerged as a significant player. Bard can generate schema based on the latest schema.org standards.

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SQL Price Start-ups Engineering 118

Search Engine Land

APRIL 7, 2023

I’ve been excited about ChatGPT , its API , and its SEO applications – everything from local SEO to title tags and content editing. The training data for ChatGPT goes up to late 2021, and it’s unable to access the live web. You may be looking for a ChatGPT alternative for all of these reasons. Claude What is Claude?

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X-functional Engineering Conversion Product 116

Search Engine Land

MARCH 5, 2024

From an SEO or marketing perspective, roundup posts align the publisher with both the topic of the article and the contributors. Do it one by one in ChatGPT, Gemini, etc., If you have high-quality content, a new post can reach new audiences, spreading the reach of your marketing efforts. Also, ChatGPT is integrated with Bing.

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