Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. This, in turn, means marketers need to look for new ways to navigate this shift. Consumers are driving the privacy issue.

Customers 114

Customers Trust Campaign Closing 114

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Using AI-driven automation. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Get the daily newsletter search marketers rely on.

B2B 98

B2B Lead generation Education Campaign 98

Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Why we care. SEO and PPC are incredibly valuable.

Engineering 137

Engineering Entertainment Market share Consult 137

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in terminology. Here’s where AI can assist.

Campaign 121

Campaign Strategize Conversion B2B 121

Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. What is Perplexity AI? Perplexity describes itself as “your AI-powered Swiss Army Knife for information discovery and curiosity.” and its own model.

Engineering 102

Engineering Follow-up Conversion Start-ups 102

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." Will AI let ICs do more, with fewer managers?

Drivers/motivators 107

Drivers/motivators Growth Product Technology 107

Search Engine Land

SEPTEMBER 19, 2023

As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. There’s no denying that AI has the potential to transform how we live, work, and play. We reached this milestone by leveraging the power of a large language model trained on 1.1M

Clients 129

Clients Conversion Click Through Rate Campaign 129

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 143

Customers Retail GTM Trust 143

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. How can AI help you improve your email segmentation efforts? 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. AI capabilities. Why we care. Get MarTech!

Launch 108

Launch A/B testing Campaign Technology 108

Search Engine Land

APRIL 30, 2024

But expect the 70% of searchers who don’t click past the first three Google results to flock to AI for answers. What does SEO look like in an AI-driven world? Why would you say “restaurants near me” when you can have a conversation: You : “Where should I eat tonight?” Get the daily newsletter search marketers rely on.

User Experience 116

User Experience Niche Service Closing 116

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

Campaign 97

Campaign Conversion Contact Process 97

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. There is a lot of marketing hype that is creating that perception. A: We are building an infrastructure for applications of generative AI. A: A hundred percent.

Appointment 86

Appointment Technology Technology Follow-up 86

Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience.

CTR 114

CTR Campaign Strategize Gaming 114

Martech

MAY 2, 2024

Why AI failure, of course! We will start with Meta — which has been injecting AI into all its customer-facing surfaces. The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover.

X-functional 90

X-functional Appointment Promote Campaign 90

Search Engine Land

OCTOBER 18, 2023

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before.

Real Estate 108

Real Estate Campaign Conversion Pitch 108

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. A powerful content management system. Web hosting.

Retail 95

Retail Engineering Conversion Start-ups 95

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 126

Campaign Consult Prospecting Technology 126

Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy?

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Customers 137

Customers Price Contact Campaign 137

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 123

A/B testing Campaign Networking Engineering 123

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. They utilized AI by creating compelling and personalized ad copy.

Campaign 120

Campaign A/B testing Objectives and Key Results Appointment 120

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Electricity 112

Electricity Campaign Process Conversion 112

Salesforce

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. It’s a far cry from where we’ve been.

SQL 110

SQL Retail Service Represent 110

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 130

Strategize B2B B2C Trust 130

Salesforce

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. Many of the same rules of conversational interaction still apply.

Conversion 126

Conversion Technique Represent Launch 126

Search Engine Land

MAY 3, 2024

For marketers with established marketplace sales, this represents a potentially big new piece of their Google Ads strategy. Uses Google’s AI automation to optimize across Search, Shopping and more. Conversion tracking. Why we care. a massive opportunity for small businesses with a limited budget).

Represent 121

Represent Campaign Launch Promote 121

Search Engine Land

JANUARY 23, 2024

Google fully rolled out its conversational experience to all advertisers in the U.S. The conversational experience explained. The conversational experience within Google Ads is a new chat-based feature. The conversational experience can help you by: Creating new search ad headlines and descriptions. Why we care.

Conversion 118

Conversion Campaign Follow-up Start-ups 118

Search Engine Land

APRIL 18, 2024

The rise of AI content creation has been a game-changer – for better or worse. ” Traditionalists argue that AI is a tool, and without the insight of a human writer, the content lacks the depth and expertise needed to succeed. Next, let’s explore these two schools of thought around AI content creation. Rapid research.

Sports 116

Sports Niche User Experience Gaming 116

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. This sets the course for your entire AI-driven strategy.

Objectives and Key Results 111

Objectives and Key Results Strategize Technology Technology 111

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

Technology 142

Technology Technology Campaign Technique 142

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success.

Objectives and Key Results 99

Objectives and Key Results Lead generation Growth Campaign 99

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 127

Retail X-functional Launch Non-Profits 127

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Technology 128

Technology Technology CRM Finance 128

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The list of changes marketers must cope with now isn’t getting shorter. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Technology 127

Technology Technology Niche Campaign 127

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

Technology 122

Technology Technology Engineering Strategize 122

Search Engine Land

FEBRUARY 23, 2024

Embrace AI LinkedIn recommends trying new technologies for scalable targeting and ROI, highlighting its Predictive Audience tool. This feature utilizes LinkedIn’s AI and your data to create custom high-intent audience segments. ” Get the daily newsletter search marketers rely on. .” What LinkedIn is saying.

A/B testing 121

A/B testing Finance Campaign CRM 121