Salesforce

MAY 9, 2024

Now is the time to explore how AI and data will transform applications and the way you build them. We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now. It’s a total game-changer for your company.

CRM 144

CRM Technology Technology Start-ups 144

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 117

Strategize Strategic planning Technology Technology 117

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. The strategic use of GA4 is crucial in this process.

Finance 113

Finance Technology Technology Strategize 113

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. This also includes data collected on users on your website, such as what they click, read or buy.

Territory 117

Territory Market share Legal Strategize 117

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. Why we care. Predictive analytics.

A/B testing 120

A/B testing Finance Campaign CRM 120

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. But what about interruption marketing? How to shrink jeans.”

Retail 108

Retail Trust Networking Presentation 108

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? Dig deeper: 3 ways B2B marketers can use generative AI Today’s options don’t seem reasonable GPTs are like the DOS prompt from the 1980s: It feels like the DOS prompt time-traveled to the 21st century and decided to throw a party. Ah, there it is again — the genAI buzz.

B2B 92

B2B Strategize Technology Technology 92

Search Engine Land

MAY 14, 2024

A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. With the sunsetting of ChatGPT’s plugins, custom GPTs took center stage.

Customers 97

Customers Niche Strategize Represent 97

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 101

Strategic planning Technology Technology Strategize 101

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Product recommendations.

A/B testing 127

A/B testing B2C Appointment Campaign 127

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP?

Customers 101

Customers B2C Healthcare Retail 101

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. It serves two purposes: Enhancing individual control over personal data.

Legal 112

Legal User Experience Trust Process 112

Search Engine Land

APRIL 16, 2024

Customer research. My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. Use this extension for a wealth of long-tail keyword data, trending topics, trend alerts and data exports. See terms.

CTR 112

CTR Growth Campaign Service 112

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 124

Campaign Consult Prospecting Technology 124

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Customer insights.

Objectives and Key Results 109

Objectives and Key Results Strategize Technology Technology 109

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Successful B2B lead generation campaigns will prioritize hyper-personalization, delivering customized content across various channels, including email, social media and PPC.

B2B 96

B2B Lead generation Education Campaign 96

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. This is where an ideal customer profile (ICP) comes in. Generating revenue growth is the ultimate goal for any B2B founder.

B2B 119

B2B Customers Appointment Objectives and Key Results 119

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. I guide them through updating job descriptions to better convey must-have capabilities that degree-centric language can obscure.

User Experience 116

User Experience Strategize Technology Technology 116

Highspot

MAY 3, 2024

But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. This article is a practical guide that explores the evolution of personalization and the complexities it presents.

Objectives and Key Results 121

Objectives and Key Results Strategize Legal A/B testing 121

Salesforce

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. So what’s a well-meaning business to do? And with good reason.

Pharmaceutical 127

Pharmaceutical Legal Trust Technique 127

Salesforce

NOVEMBER 6, 2023

As a strategic account executive at Salesforce, I spend my days advising companies on how to use emerging technology to grow their business. I can tell you this: C-suite leaders are nervous about generative AI in business. They know they need to do something but don’t have clarity on what, or how. I’ll tell you what I tell them.

Strategize 111

Strategize Technology Technology Clients 111

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Here’s how it might change.

B2B 116

B2B Campaign Growth Technology 116

Salesforce

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Search Engine Land

DECEMBER 6, 2023

Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. This new capability helps marketers understand their audience better through Google Ads. Custom reports builder. What are custom dimensions?

Promote 132

Promote Campaign Engineering Service 132

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 105

Niche Territory Education Referrals 105

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Find Artificial intelligence requires data to function effectively.

Technology 142

Technology Technology Campaign Technique 142

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1.

Campaign 138

Campaign Technology Technology Growth 138

Search Engine Land

MARCH 21, 2024

This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. These events represent crucial actions for behavioral measurement in your business. Business email address Subscribe Processing.

Conversion 110

Conversion Represent Process Product 110

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.

Government 132

Government Finance Process Customers 132

Heinz Marketing

AUGUST 29, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. Beyond Transactions CLG recognizes customers as more than just sales figures or statistics.

Customers 112

Customers Growth Territory Legal 112

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 101

Customers User Experience Referrals B2B 101

Salesforce

SEPTEMBER 25, 2023

Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business. They use AI more broadly, implementing AI in at least four business functions. Helping your teams focus on high-value tasks and build stronger customer relationships.

Electricity 133

Electricity Appointment Sports CRM 133

Martech

DECEMBER 4, 2023

I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Regardless, Gartner reports that 63 percent of marketing leaders plan to invest in generative AI in the next 24 months. Artificial intelligence.

Drivers/motivators 123

Drivers/motivators B2B Technology Technology 123

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. You can use this data to write new content to capture this target audience. You can use this data to write new content to capture this target audience. Here are a few examples: For a local business, you could compile a guide of events in the area.

E-commerce 130

E-commerce Click Through Rate Strategic planning Pitch 130

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 68

Government Campaign Customers Follow-up 68

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. Understood?

Campaign 87

Campaign Customers Technique Strategize 87