Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. This trend has been building in Google Ads for a while now.

Trust 87

Trust Campaign Drivers/motivators Growth 87

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Campaign 135

Campaign Drivers/motivators Clients Technology 135

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Campaign 138

Campaign Technology Technology Growth 138

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This is especially true in large urban centers.

Trust 102

Trust Represent Legal Niche 102

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Enhanced targeting. To some extent, we all are. That’s no surprise.

CRM 124

CRM Technology Technology Campaign 124

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective. You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update. Targeting is changing.

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GTM CRM Campaign Conversion 97

Search Engine Land

MARCH 12, 2024

Immersive in-game ads. The tech giant said the updates are designed to “enhance creativity, diversify revenue and make data-driven decisions.” Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. Immersive in-game ads.

A/B testing 113

A/B testing Construction Gaming Campaign 113

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important.

Account management 140

Account management Gaming A/B testing Campaign 140

Veloxy

AUGUST 23, 2023

Short Summary AI sales tools optimize efficiency and provide data-driven insights to increase customer engagement. But what makes these tools so valuable for sales and marketing departments? Discover how these powerful tools can help you stay ahead of the game, improve customer engagement, and maximize your revenue potential.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 103

Niche Territory Education Referrals 103

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 94

Strategize Campaign User Experience Start-ups 94

Search Engine Land

JANUARY 17, 2024

Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. While metrics are data points that measure progress toward those goals. For example, if your goal is to increase qualified leads, metrics would include conversion rate, new users driven to a specific URL, etc. KPIs are your end goals.

Objectives and Key Results 103

Objectives and Key Results CTR Campaign Click Through Rate 103

Search Engine Land

OCTOBER 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. What are some best practices for targeting? Why we care. How it works. Additional help.

Campaign 113

Campaign B2B Engineering Technology 113

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

Launch 103

Launch Campaign Represent Education 103

Search Engine Land

DECEMBER 12, 2023

Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to maximizing revenue and profitability.

Campaign 107

Campaign Strategize Technology Technology 107

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. of their total ad spend to mobile devices.

Healthcare 99

Healthcare Campaign Conversion Service 99

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Let me give you an example. What is Performance Max?

Campaign 141

Campaign Retail Lead generation Pharmaceutical 141

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. When you can only spend a few thousand dollars on ads monthly to generate profitable leads, it can feel like your back is against the wall. Advice on campaign structure. Common mistakes to avoid.

Non-Profits 129

Non-Profits Campaign Networking Entertainment 129

Search Engine Land

SEPTEMBER 22, 2023

Run on a variety of campaign types It’s easy to get blinded by the latest and greatest from Google, but like with your 401K, diversifying your investments is a must. Google rolls out new campaigns gradually, and advertisers should follow suit by gradually adopting these new campaign types. SUBSCRIBE See terms.

Profit margin 113

Profit margin Non-Profits Campaign Clients 113

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Objectives and Key Results 115

Objectives and Key Results Campaign Finance Real Estate 115

Martech

JANUARY 5, 2024

Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. Greater standardization of metrics will likely spur more ad spending on RMNS. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting.

Retail 100

Retail Networking B2C Campaign 100

Search Engine Land

OCTOBER 27, 2023

Some of those sources are: Google Ads reps. Ad strength recommendations. And Google Ads’ role (or any other ad network) is to get you to spend more. So naturally, our relationship with Google Ads’ best practices has to be balanced. I’m happy Google Ads rolled them out and made a great tool almost 10 years ago.

Non-Profits 122

Non-Profits A/B testing Campaign Networking 122

Martech

NOVEMBER 28, 2023

Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets. This increases ad campaign efficiency by eliminating wasted impressions.

Retail 90

Retail Campaign Technology Technology 90

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Why we care. How it works.

Launch 120

Launch Process Campaign Promote 120

Search Engine Land

AUGUST 31, 2023

Think automated bidding and recommendations, plus data-driven attribution.) But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? ChatGPT can quickly analyze and deliver huge data ranges in many formats. ChatGPT will rarely deliver perfect ad copy.

Angle 135

Angle A/B testing Campaign Strategize 135

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Here’s a rundown of events that have a significant ripple effect on the search marketing industry. Firefox: 3.5% Firefox: 3.5%

Campaign 106

Campaign Trust Launch Networking 106

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it.

A/B testing 93

A/B testing Campaign Healthcare Cross-sell 93

Martech

OCTOBER 19, 2022

Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization.

Customers 131

Customers Cross-sell Retail Prospecting 131

Search Engine Land

JULY 27, 2023

Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts. Why we care. SUBSCRIBE See terms.

Campaign 97

Campaign Engineering Conversion Process 97

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. Their approach encompasses identifying target audiences, choosing suitable platforms, deciding on ad types and even collaborating with influencers.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Heinz Marketing

MARCH 3, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing If you’re like me and many other marketers, you’ve probably heard the term “Modern Marketing” a lot. What makes it different from traditional marketing? What changes are involved to start modernizing your marketing efforts?

Click Through Rate 102

Click Through Rate Campaign Technique Customers 102

Martech

APRIL 20, 2023

However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. It was developed using the company’s proprietary data and AI algorithms, which recognize content small business customers are most likely to engage with. Get MarTech!

Product 98

Product B2C Campaign Contact 98

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. Social Media Engagement: Actively engage with your target audience on social media platforms. I am trained with Search Engine Land content.

Finance 103

Finance Manufacturing Referrals Construction 103

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting.

Campaign 118

Campaign Retail Technology Technology 118

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 120

Education Territory Growth Technology 120

Martech

MARCH 21, 2024

Hightouch’s Campaign Intelligence is an AI-driven platform that lets marketers find trends in customer behavior and campaign performance directly from their data warehouse. It scores message variants to reflect brand voice compliance and connects to external data sources to refine content generation models.

Campaign 62

Campaign Drivers/motivators Service Product 62