Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). It is designed for a digital world without third-party cookies. Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. GA4 is fundamentally different than its predecessor.

Healthcare 113

Healthcare GTM Clients Price 113

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Campaign 97

Campaign Niche Service Product 97

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 111

Retail Campaign Strategize Strategic planning 111

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Electricity 111

Electricity Campaign Process Conversion 111

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Make sure it integrates with your analytics solution. The repercussions?

Territory 125

Territory Consult Price Start-ups 125

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Objectives and Key Results 109

Objectives and Key Results Strategize Technology Technology 109

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). And what about those who use analytics tools?

Click Through Rate 125

Click Through Rate Campaign Represent Conversion 125

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 124

Conversion Gaming Objectives and Key Results Referrals 124

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care. Accessibility.

Launch 100

Launch Campaign Service Process 100

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care. Accessibility.

Launch 101

Launch Campaign Service Process 101

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 101

Strategic planning Technology Technology Strategize 101

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Data has fueled digital marketing for many years. The strategic use of GA4 is crucial in this process.

Finance 115

Finance Technology Technology Strategize 115

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. markets stems from when media departments were split into separate companies from the large creative ad agencies in the 1990s. Dig deeper: Why testing is a marketer’s most powerful tool So, how does it work in practice?

A/B testing 93

A/B testing Campaign Healthcare Cross-sell 93

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Journey stage tagging. Product and service tagging.

A/B testing 99

A/B testing Strategize User Experience Technology 99

Heinz Marketing

MARCH 3, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing If you’re like me and many other marketers, you’ve probably heard the term “Modern Marketing” a lot. What makes it different from traditional marketing? What changes are involved to start modernizing your marketing efforts?

Click Through Rate 102

Click Through Rate Campaign Technique Customers 102

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Embracing digital transformation helps companies stay relevant and meet the evolving needs of their clients.

GTM 122

GTM B2B Technology Technology 122

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 123

Education Territory Growth Technology 123

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Sports 89

Sports Assembly Line Campaign Technology 89

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

User Experience 115

User Experience Strategize Technology Technology 115

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

GTM 100

GTM Niche Consult Follow-up 100

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Dig deeper: Cybersecurity for marketers: Teamwork is key to protect data Prioritize data protection How many times have you accepted a privacy agreement without actually reading it?

Trust 103

Trust Customers Healthcare Government 103

Search Engine Land

JANUARY 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. Embracing semantic search Incorporating semantic search requires a mix of data analytics and empathetic writing. They enable optimization through trend identification and advanced analytics. What C.R.A.F.T.

Objectives and Key Results 127

Objectives and Key Results Click Through Rate User Experience Engineering 127

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. What digital tools do we need to execute the campaign?

Campaign 87

Campaign Customers Technique Strategize 87

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult. It reflects an occurrence.

B2B 139

B2B Campaign Technology Technology 139

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Why we care.

Customers 136

Customers Campaign Process 136

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

B2C 115

B2C Launch High impact Market share 115

Search Engine Land

FEBRUARY 12, 2024

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Analytics: Fine-tuning media placements for optimal performance.

Real Estate 102

Real Estate Strategize Clients Growth 102

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Sports 83

Sports Assembly Line Campaign Technology 83

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

Campaign 140

Campaign Customers Consult Technology 140

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market. Compare 11 top marketing automation platforms appeared first on MarTech.

Drivers/motivators 95

Drivers/motivators Process 95

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 84

Technology Technology Campaign Education 84

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction. So, why does this matter?

Campaign 110

Campaign Conversion Customers 110

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Rest in peace, Universal Analytics.

Engineering 104

Engineering Campaign Service Conversion 104

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Finance 124

Finance Trust Market share Strategize 124

Search Engine Land

SEPTEMBER 20, 2023

We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. Learn more by registering and attending “Unleash the Untapped Power of Email Address Intelligence,” presented by AtData.

Engineering 126

Engineering Campaign Presentation Customers 126