Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Live Event Ads. Why we care. Driving results.

Campaign 98

Campaign B2B Objectives and Key Results Represent 98

Heinz Marketing

JULY 26, 2022

By: Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. One effective way to work smarter and not harder is by investing in marketing partnerships. What is Partner Marketing? Partner marketing refers to a strategic collaboration amongst two or more groups. Co-host or sponsor an event.

Promote 96

Promote B2C B2B Lead generation 96

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. Get the daily newsletter search marketers rely on.

Niche 121

Niche Promote Campaign Launch 121

Heinz Marketing

MARCH 24, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming.

Promote 84

Promote Follow-up Campaign Start-ups 84

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. It was my first event since before the COVID-19 pandemic. This is the tool you need to protect your marketing investments.

Entertainment 94

Entertainment Presentation Contract Pitch 94

Martech

OCTOBER 31, 2023

It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of. Events, not sessions UA measured visits, not interactions. Whether it’s button clicks, page views or system events, it really tells you what’s what’s going on on your site.” Visits aren’t a useful metric. “GA4

Promote 115

Promote Start-ups Price B2B 115

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 130

Niche Negotiate Legal Contract 130

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. TV is as efficient as it is effective.

Trust 116

Trust Represent Legal Niche 116

Search Engine Land

JULY 24, 2023

Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. Get the daily newsletter search marketers rely on. Event revenue. In addition to being able to create reports from scratch, this new feature means that you can now edit standard ecommerce reports too.

Customers 98

Customers Promote Campaign Engineering 98

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. Staff salaries.

Objectives and Key Results 118

Objectives and Key Results Promote Campaign Drivers/motivators 118

Lead Fuze

MAY 26, 2023

Knowing how to promote your digital marketing agency effectively is crucial for attracting new clients and increasing revenue. Staying ahead of the ever-changing digital marketing landscape is essential to stand out from competitors and employ successful tactics. Let’s go.

Promote 90

Promote Niche Referrals Clients 90

Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems.

Launch 88

Launch B2B Promote CRM 88

Martech

OCTOBER 12, 2023

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. Ecommerce marketers are taking note of this shift in timing. In the U.S.,

Retail 110

Retail Territory Manufacturing Sports 110

Search Engine Land

SEPTEMBER 28, 2023

On the other hand, external issues are events or changes beyond our control, like the emergence of new competitors, economic conditions or search engine updates. Some of the things to look for and ask about: Were any tags or conversion events removed from the site? Probably the number one most common self-inflicted wound.

Campaign 117

Campaign Promote Start-ups Engineering 117

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Live Event Ads.

Campaign 69

Campaign B2B Objectives and Key Results Represent 69

Closing Bigger

MAY 9, 2024

Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence. Develop AI-Enhanced Personalization: Use AI to analyze data and personalize marketing and sales efforts without losing the unique voice of the brand.

Strategic planning 111

Strategic planning Strategize Relationship building B2B 111

Martech

JULY 14, 2022

Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. For instance, in 2020, the Prime Day promotion was pushed back to October. Get the daily newsletter digital marketers rely on. billion the second day.

E-commerce 122

E-commerce Growth Retail Promote 122

Search Engine Land

JANUARY 31, 2024

Engagement report: This provides user engagement data on the website, enabling the measurement of key metrics like conversions, events, or landing pages. Monetization report : This helps analyze the revenue data, from how the promotions are performing to the best-selling products on a site. You can filter by each type of event.

Referrals 135

Referrals Cross-sell Engineering Conversion 135

Search Engine Land

NOVEMBER 29, 2023

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). This new feature simplifies how marketers track ad campaign conversions without complex event-tracking mechanisms. Document Ads allow advertisers to promote documents (e.g. Website Actions.

CTR 112

CTR Campaign Networking Promote 112

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Personalize, personalize, personalize. That’s where email segmentation comes in.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Campaign 103

Campaign Niche Service Product 103

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Lead generation 94

Lead generation Follow-up Negotiate Promote 94

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. Driving attendance to virtual events is hard.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. For example, if you are hosting a one-time event or concert, or it’s the first time you are organizing it, you are limited in time. You can’t just wait for search engines to index your website or for people to start searching for your event.

Niche 143

Niche Engineering Promote Territory 143

Search Engine Land

SEPTEMBER 29, 2023

There are many different ways to prepare your marketing funnel for Black Friday and Cyber Monday. Having a well-built paid search strategy is critical for most growing businesses but can be a fantastic way to boost sales during key times of the year with promotions. This article will focus on one specific aspect: paid search.

Promote 107

Promote Campaign Sales Start-ups 107

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Here’s a list of top Prime Day promotions compiled by mobile and consumer data platform data.ai. Many of the promotions are tied to loyalty programs.

Retail 103

Retail Promote Price Gaming 103

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Objectives and Key Results 104

Objectives and Key Results Represent Technology Technology 104

Heinz Marketing

AUGUST 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing I’m enjoying the summer while it lasts and I for one go into the Fall kicking and screaming. Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in.

B2B 96

B2B Clients Promote Campaign 96

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promote 99

Promote Follow-up Campaign Start-ups 99

Search Engine Land

FEBRUARY 24, 2023

That’s true whether you’re chatting in Slack with coworkers, tuning in for a live stream, or attending an online event or webinar. The pandemic accelerated the shift to online events. One of these online events is especially relevant to brands and marketers – the webinar. What is a webinar?

Pharmaceutical 99

Pharmaceutical Presentation Promote Finance 99

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Strength in numbers. Image: IAB.

Gaming 107

Gaming Entertainment Consult Promote 107

Martech

APRIL 22, 2024

This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. Brands at risk What that means is a lot of marketers for big brands who rely on Firefly are now looking for something that will ensure they have the legal right to use the images they create. In the U.S.

Legal 109

Legal Technology Technology Trust 109

Search Engine Land

DECEMBER 1, 2023

The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. Here are a few examples: For a local business, you could compile a guide of events in the area. Dig deeper: Your guide to seasonal content marketing 3.

E-commerce 129

E-commerce Click Through Rate Strategic planning Pitch 129

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promote 101

Promote Follow-up Start-ups Networking 101

SaaStr

NOVEMBER 8, 2022

With folks finishing up their marketing budgets for 2023 — why should SaaStr be part of it? SaaStr Annual 2022 was the biggest ever, and our highest NPS event ever. Barcelona in 2022 was amazing, and bigger than the prior 2 Paris events. We don’t hide the expo in some corner of our events. No one-offs.

Promote 93

Promote Price Pitch B2B 93

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Sell 100

Sell Promote Price Networking 100

Lead Fuze

JUNE 27, 2023

A music marketing agency is essential in the modern digital age, acting as a catalyst for independent musicians to reach wider audiences through promotion on platforms such as Songkick and Spotify. What does a music promotion company do? How to start a music marketing company? What is the goal of music marketing?

Promote 52

Promote Price Pitch Drivers/motivators 52