Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process? In this article, we’ll look at: What misconceptions are holding email marketers back.

User Experience 106

User Experience Campaign Follow-up Clients 106

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle.

Objectives and Key Results 91

Objectives and Key Results Cross-sell Campaign Strategize 91

Heinz Marketing

JULY 22, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. For example, maybe you work in the construction industry and target contractors and architects. Step 5: Select Your Content and Offers. Next, you should select the content and offers you want to use in your campaign. Content marketing.

Campaign 135

Campaign Construction Pipeline Start-ups 135

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. Many agencies invest as little time and energy as possible into their content efforts. It involves putting in the work.

Appointment 127

Appointment Clients Launch Follow-up 127

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. That potential continues to attract more B2B marketers, with 66% active on Instagram in 2019, up from 57% in 2018. B2B companies benefit from humanizing their brand and tailoring their content to individual needs.

B2B 113

B2B Education Promote Referrals 113

ConversionXL

NOVEMBER 10, 2021

Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. Use content advertising to fight rising costs. User privacy.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. is branded, and only 5.6%

Engineering 120

Engineering Growth Education Territory 120

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

E-commerce 131

E-commerce Cross-sell Drivers/motivators Prospecting 131

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. how many follows you want to gain in a month or quarter) Post consistently (or have curated a plan to) with a detailed content calendar. Keep your brand messaging consistent.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 121

Education Territory Growth Technology 121

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts. Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is.

Engineering 117

Engineering Trust Click Through Rate Promote 117

Search Engine Land

OCTOBER 10, 2023

It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. Market share – splitting by digital and non-digital. Consumption trends. Omnichannel maturity.

Objectives and Key Results 111

Objectives and Key Results X-functional Intrinsic Construction 111

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites.

Promote 92

Promote Niche Follow-up Networking 92

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. How CTV apps differ from mobile-first social media apps.

Entertainment 103

Entertainment Campaign Launch Follow-up 103

ConversionXL

JULY 8, 2021

The magic of a conversion rate formula lies in gleaning marketing insights. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, let’s say we generated 12 purchases from 240 visits to a product page. Conversions are crucial to your business.

Conversion 156

Conversion Growth Gambling A/B testing 156

Hubspot

MAY 6, 2020

This leaves many marketers again asking: Should I go live? But for many marketers, streaming a Facebook Live is at the top of their to-do list. On Facebook and Instagram, people look at video content 5X longer than static content. And there are nuances that dissuade many marketers from taking the plunge.

Campaign 101

Campaign Launch Education Entertainment 101

ConversionXL

OCTOBER 16, 2022

Table of contents What is customer acquisition, and how does it support growth? What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Google ads).

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CTV ads are precisely targeted to an audience that may benefit from a product or service but may not be in-market quite yet, thus creating new demand.

High impact 99

High impact Clients B2B Conversion 99

ClickFunnels

SEPTEMBER 20, 2021

The post How To Build An Effective Sales Funnel For Affiliate Marketing appeared first on ClickFunnels. Affiliate marketing can be a great way to start making money online. Here’s what we are going to discuss today: The #1 mistake people make with affiliate marketing. What you need to do to be successful at affiliate marketing.

Profit margin 222

Profit margin Sales Niche Up-sell 222

Search Engine Land

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CTV ads are precisely targeted to an audience that may benefit from a product or service but may not be in-market quite yet, thus creating new demand.

High impact 93

High impact Clients B2B Conversion 93

Hubspot

NOVEMBER 14, 2016

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. Why You Should Repurpose Content. Check 'em out.

Real Estate 78

Real Estate Launch Promote Follow-up 78

Search Engine Land

FEBRUARY 22, 2023

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are a lot of questions today about machine-generated content. What’s Google’s stance on AI Content? Is it an option?

Gaming 98

Gaming Engineering User Experience Start-ups 98

Hubspot

MARCH 9, 2021

They posted their videos on TikTok first, then reuploaded that same content to Reels. On its creators' account , the company announced it would be on the lookout for recycled content and stop recommending it to users on the Reels tab. So, now that you're tasked with making Instagram Reels, get inspired by these examples below.

Launch 101

Launch Commission Promote Follow-up 101

Search Engine Land

FEBRUARY 13, 2023

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. Let’s dive deeper into this great content type, including how to start a podcast. And that includes podcasts.

Finance 96

Finance Start-ups Gaming Engineering 96

Hubspot

NOVEMBER 13, 2023

Table of Contents What is ecommerce packaging? What to Consider When Picking Packaging for Your ecommerce Business 7 ecommerce Packaging Examples What is ecommerce packaging? and people can even repurpose it for storage. In a crowded market, a fresh idea makes a product stand out. What do consumers want? Image Source 5.

Transportation 73

Transportation Non-Profits Construction Manufacturing 73

Heinz Marketing

FEBRUARY 17, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. In B2B marketing, it requires multiple touches (at least 7) for a prospect to convert. A nurture strategy helps address those concerns by providing content that resonates with them, educates them, sets your brand as a subject matter expert, and builds trust.

E-commerce 132

E-commerce Campaign B2B Start-ups 132

Hubspot

JUNE 8, 2020

While your business page might not have live capabilities yet, once it's available you can use it to launch new products, demonstrate thought leadership, and boost your content strategy. In fact, this is a great example of how to use LinkedIn Live to reach your audience with serialized content. for this example.

Strategic partnership 100

Strategic partnership Transportation Education Consult 100

ConversionXL

AUGUST 18, 2020

Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries. email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. Solution terms.

B2B 123

B2B Campaign Start-ups CTR 123

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. We can leverage generative AI tools to level up the content creation process. Create hooks for repurposing your article on social media.

Objectives and Key Results 78

Objectives and Key Results Price Follow-up Start-ups 78

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. Are you keeping your audience in mind?

Customers 93

Customers Promote Engineering Drivers/motivators 93

The 5% Institute

JULY 27, 2023

For example, an e-commerce company might notice that 80% of their profits come from 20% of their products. Instead of spreading their marketing efforts evenly across all products, they can concentrate on promoting and optimizing the top-performing products to drive even greater sales.

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. There’s technology available, for example, to post the same content to multiple social media channels. Posts with images, for example, see 2.3X

Networking 101

Networking CTR Click Through Rate Promote 101

Hubspot

MARCH 5, 2021

Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. However, because YouTube already houses millions of hours of branded content, YouTube Shorts could be worth your time -- especially if you already have a video strategy on the platform.

Launch 101

Launch Niche Entertainment Government 101

Salesforce

SEPTEMBER 29, 2021

Repurpose user-generated content to drive additional engagement – and of course, get ahead of any bad reviews by monitoring social channels closely. Style-conscious shoppers may be more inclined to use Instagram Shop without ever leaving the app, for example, while foodies may love Pinterest for recipes and entertaining ideas.

Retail 97

Retail Drivers/motivators Entertainment Promote 97

Sales Hacker

APRIL 9, 2020

90 million senior-level professionals and 63 million decision makers now use LinkedIn, yet only 1% of LinkedIn users share content on a regular basis. But here’s the thing… Unlike other platforms, LinkedIn isn’t saturated with content. Let’s unpack this a bit with a recent client example. What does that look like?

Objectives and Key Results 79

Objectives and Key Results Strategic planning Strategize Clients 79

Hubspot

JANUARY 21, 2020

This approach shows the company's deep understanding of marketing to multiple target audiences. The account is packed with relevant campaigns and content for their female buyers. When talking about a target audience , it's a useful distinction not to confuse the term with a target market. Types of Target Audience.

Campaign 100

Campaign Follow-up Represent Entertainment 100