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Can tech companies protect elections from AI-powered manipulation?

Martech

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. The impact of this is unlikely to be limited to political marketing. The impact of this is unlikely to be limited to political marketing. Why we care. A recent U.K.

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This day in search marketing history: February 5

Search Engine Land

5 takeaways from Google’s Q4 2018 earnings for search marketers 2019: Google executives discussed search experience, campaign, device and performance updates. Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report 2015: Lack of keyword attribution created a “blind spot” for search marketers.

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News SEO and generative AI: Inside a ‘parasitical relationship’

Search Engine Land

’s Press Association signaled its intent to use AI for some sports and election stories. “Still, SEOs in the media industry worry this system may not adequately protect against copyright and intellectual property issues,” Smullen added. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

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Confirmed: Mark Zuckerberg to Appear Before Congress April 11

Hubspot

Today, the House Energy and Commerce Committee confirmed that Facebook CEO Mark Zuckerberg will indeed testify in front of the congressional committee on April 11. This Russian firm is suspected to have influenced a number of foreign political elections, including the 2016 U.S. Presidential election. Why the hesitation?

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5 Things to Know Before Mark Zuckerberg's European Parliament Testimony

Hubspot

Facebook CEO Mark Zuckerberg is due to testify before members of European Parliament (MEPs) tomorrow, in an appearance that was confirmed by President Antonio Tajani on Twitter last week. Mark Zuckerberg, Facebook CEO and founder, has accepted our invitation. It must be a public hearing – why not a Facebook Live? May 16, 2018.

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Even More Requirements for Facebook Advertisers

Hubspot

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. presidential election. Here's what Facebook says that'll look like.

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4 Key Questions We Have for Mark Zuckerberg

Hubspot

As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company -- from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy. Presidential election. "My It's official: Mark Zuckerberg has landed in Washington. Source: U.S.