Search Engine Land

OCTOBER 6, 2023

UI/UX and workflows. Get the daily newsletter search marketers rely on. Google Lens and Bard play an increasingly important role here, enabling users to search and create content easily by leveraging images, text, videos and all other forms of content. Tech stack: Flexible, scalable, customizable, decoupled architecture.

UX 121

UX User Experience Engineering Government 121

Martech

APRIL 12, 2023

There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available). Inferred attributes allow you to remove fields on forms and can reduce friction, yet there are downsides. Get MarTech! In your inbox.

UX 76

UX Government Legal Consult 76

Search Engine Land

SEPTEMBER 29, 2023

In case you were wondering how the impact differed between desktop and mobile, here’s the same drop in SERP features on mobile and the corresponding total number of keywords in the top 20 (about 10 fewer in August): Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. Our aim here is to discover and roadmap the next steps.

UX 117

UX Clients Follow-up Price 117

Search Engine Land

FEBRUARY 6, 2023

Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces. The ones who write ultra long-form posts (3,000+ words) are 2.5x What is long-form content? Why does it matter?

UX 97

UX Transportation Trust Engineering 97

Search Engine Land

APRIL 4, 2023

Yes, B2B marketers should nail the desktop experience first since it’s still where we see most quality conversions happen. User flow and UX on mobile are different than it is on desktop. Let’s jump into the specific mistakes I see and how marketers should recalibrate their thinking.

B2B 97

B2B UX CRM Promote 97

Search Engine Land

JANUARY 16, 2024

Mechanics First, go to Engagement > Landing Page: Next, make sure you have a Conversion column added, and specify the primary conversion you’d like to analyze (here, we’re examining form submissions): For an extra layer of insights, add a Source/Medium dimension to the report: What does it show you?

UX 117

UX Represent Niche Clients 117

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). SEO planning typically looks something like this: Keyword research : Form a list of target keywords. Get the daily newsletter search marketers rely on. Competition is everywhere in search.

Strategize 118

Strategize Niche Angle UX 118

Search Engine Land

OCTOBER 28, 2022

With critical thinking, SEOs should read a study online, see the inputs and outcomes, and then intentionally find other studies that contradict these results – and then form their own opinions and influence their strategies with application to the current client scenario.” ” Corey Morris , Chief Strategy Officer, Voltage.

UX 128

UX X-functional Angle B2C 128

Salesforce

APRIL 24, 2024

Often, this process entails some form of data transformation called extract-transform-load (ETL). Their main goal is to provide better customer insights back to their sales and marketing teams. Copying data from one database to another is a common practice. It can be a useful and even necessary step in managing enterprise data.

Customers 124

Customers Transportation Government UX 124

ConversionXL

AUGUST 28, 2019

This post covers what micro funnels are and how and when they’re best used—especially as a means to track form interactions. A micro funnel is a small number of steps between a visitor’s entrance and the completion of a larger marketing funnel. Free UX & Usability course. Form optimization is just one piece of the UX pie.

GTM 129

GTM UX Niche Conversion 129

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

Niche 139

Niche Commission UX Trust 139

ConversionXL

NOVEMBER 12, 2018

But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. But, in the interim, industries like cryptocurrency get away with atrocious UX. The mistakes detailed below are a cautionary tale about potentially pernicious UX blind spots. Registration.

UX 116

UX Growth Non-Profits User Experience 116

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. Dig deeper: What is marketing work management? Important questions to consider While marketing projects are unique, some general questions should apply to all situations. In your inbox.

UX 82

UX Process Prospecting Service 82

Salesforce

JUNE 28, 2023

Salesforce Lightning Web Components (LWC) enable this form of design with powerful tools to build apps and workflows. As someone who contributed to the design of LWC, Salesforce UX Architect Alan Weibel knows what an impact it can have. Like with building blocks, you can access or change a unit without replacing the entire design.

Service 52

Service UX Customers User Experience 52

Hubspot

DECEMBER 20, 2019

Sometimes, improving UX can cost a lot of money. Having forms on your website is an effective way to get customer feedback about their experience during their visit. Having forms on your website is an effective way to get customer feedback about their experience during their visit. Making a Complete Form. Using just HTML?

UX 101

UX Contact Follow-up CRM 101

Salesforce

AUGUST 8, 2023

Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Skill Up on AI with Trailhead 4 min read 4. Establishing UX metrics UX metrics serve as quantitative measurements that provide an objective evaluation of user experience. Then, all we have to do is fine-tune the results.

UX 52

UX Objectives and Key Results User Experience Technique 52

Search Engine Land

FEBRUARY 16, 2023

We can now push the design and functional limits of UI and UX. Whether your content is long-form, interactive or visual-heavy, making things easy for a search engine to consume and render is fundamental. In general, better UI and UX meant better traffic stats. Get the daily newsletter search marketers rely on.

Objectives and Key Results 104

Objectives and Key Results UX Engineering Strategize 104

ConversionXL

FEBRUARY 15, 2019

Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? Competitive UX benchmarking tests aspects of a website and compares them to competitors. 5 dimensions of UX benchmarking. 5 dimensions of UX benchmarking.

UX 119

UX User Experience Price Trust 119

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Learning to do strategic keyword research for SEO allows you to navigate the clutter and noise of search marketing, leading you to the treasure trove of targeted traffic, higher rankings, and increased conversions.

Objectives and Key Results 136

Objectives and Key Results UX Niche Engineering 136

Hubspot

JUNE 21, 2018

Understanding the difference between UX and UI can get confusing -- the roles work closely together, and sometimes the terms are used too ambiguously to firmly understand either one. To understand the difference between UX and UI, let’s start with an example: YouTube. Those problems are the responsibility of a UX designer.

UX 94

UX User Experience Presentation Meeting 94

Search Engine Land

MARCH 21, 2023

Even Google’s guidelines say they’ve been using AI in some form for a long time. And paid search marketers know how much AI and machine learning have changed the PPC game.) Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait.

Angle 99

Angle UX Gaming Engineering 99

Hubspot

AUGUST 9, 2019

Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool. How to Create a Web Form.

UX 94

UX Lead generation Start-ups Conversion 94

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. And it’s not just a CRO problem—it’s a marketing-wide phenomenon. Free UX & Usability course.

UX 126

UX X-functional A/B testing User Experience 126

Lead Fuze

JULY 18, 2023

We’ll discuss the role social media plays in reaching out to prospects and share insights on utilizing content marketing effectively. John Doe , an online marketing guru, agrees: “The goal is not always more leads but better ones.” It could be a blog subscriber or someone who fills out a contact form on your website.

Lead generation 52

Lead generation UX Referrals Technique 52

Search Engine Land

MAY 9, 2024

Get the daily newsletter search marketers rely on. Good content is context-based I read a lot of good content, but most of it’s in my inbox in the form of blogs people have written that are not designed to gain traction from search. UX matters, as does the information on the page. We’re no longer optimizing for Google.

Engineering 106

Engineering Angle UX Trust 106

ConversionXL

MAY 3, 2020

You might also consider combining qualitative user testing data with quantitative survey data to create a UX baseline. A UX baseline serves two purposes: Better understand the effect of your design changes. Better understand how your site’s UX compares with your competitors. The more interaction between UX and QA, the better.

UX 63

UX User Experience X-functional Launch 63

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

B2B 130

B2B Objectives and Key Results CRM Campaign 130

ConversionXL

OCTOBER 20, 2020

An example of this is when we introduced a new marketing automation tool that would enable us to scale up the number of forms/landing pages our marketing team could create in different languages. It wasn’t until we did some user interviews and usability testing that we realised our users had some serious issues with these forms.

Territory 77

Territory UX Cross-sell A/B testing 77

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

UX 118

UX E-commerce Campaign Entertainment 118

Search Engine Land

MARCH 14, 2023

Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. Data from Gartner shows that CEOs are planning more investment in digital than ever before, and they expect dividends in the form of top-and-bottom-line financial impact. Everybody’s feeling the pinch.

Real Estate 94

Real Estate UX Campaign Engineering 94

Martech

DECEMBER 8, 2021

There wasn’t a specific fine,” said Jackson Whelan, principal at Terrier Tenacity Design & Marketing, “They were looking for damages which would have been determined in court.” that search marketers and businesses can reference. RELATED: 10 principles of digital accessibility for modern marketers.

Legal 100

Legal UX Clients Consult 100

Hubspot

JUNE 7, 2021

And, each time this happens, marketers wonder, "Which of these social media channels should I use in my strategy? Below, I'll give you a breakdown of Clubhouse's four biggest potential competitors, as well as some marketing takeaways to help you determine which platform is right for your brand. Takeaways for Marketers.

UX 98

UX Launch Follow-up Start-ups 98

ConversionXL

AUGUST 5, 2015

There are 4 ways animation, when used properly, can actually strengthen UX. The UX research firm Nielsen Norman Group outlines principles of web page animations. The ‘Back to Top’ button springs up instantly on the left side of the Festival of Marketing site. Example 2: Expanding forms. Conclusion.

User Experience 126

User Experience UX Objectives and Key Results Follow-up 126

Hubspot

JUNE 4, 2018

In recent years, I feel a bit spoiled when it comes to filling out online forms -- typically, they’re able to auto-fill my information, and take less than a minute to get me what I need. Forms used to require so much information, you’d have to really, really want something to dedicate the time to filling one out. Kickstarter.

UX 76

UX A/B testing User Experience Process 76

ConversionXL

OCTOBER 5, 2016

You might also consider combining that qualitative user testing data described above with quantitative survey data to create a UX baseline. A UX baseline serves two purposes… To better understand the effect of your design changes. . To ensure usability, a good UX thus requires QA thinking. ” (via NN/g).

UX 104

UX User Experience X-functional Launch 104

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

UX 103

UX E-commerce Campaign Entertainment 103

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Neuromarketing uses brain imaging, eye tracking and biometric measurement to understand how consumers respond to marketing messages. What is neuromarketing?

Drivers/motivators 111

Drivers/motivators Strategize UX User Experience 111