Search Engine Land

JANUARY 9, 2024

Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour for an enhanced user experience.

Retail 99

Retail User Experience Price Campaign 99

Search Engine Land

FEBRUARY 19, 2024

Shop with Google AI is now available to select users. The feature enables consumers to generate AI images of products they’re searching – for example “red dress” Then, they can pick the image they like best, and Google will serve them similar-looking products. He posted: I think Shop with @Google AI is live.

Launch 90

Launch Engineering Product 90

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates. Collectively, these reports offer a comprehensive view of market trends and competitive positioning.

Retail 97

Retail Product Non-Profits Profit margin 97

Search Engine Land

FEBRUARY 15, 2024

Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. Google has launched new carousel rich result for aggregators and suppliers for travel, local, and shopping queries. Carousel rich result for aggregators and suppliers.

Territory 112

Territory Launch Presentation Price 112

Search Engine Land

NOVEMBER 7, 2023

Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI).

Conversion 108

Conversion Retail Launch Price 108

Search Engine Land

MARCH 22, 2024

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews.

Product 125

Product 125

Search Engine Land

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. Photo search shopping. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. AI-generated images for shopping. Why we care.

Conversion 108

Conversion Product Represent Engineering 108

Search Engine Land

NOVEMBER 29, 2023

Google Ads exec Jerry Dischler has stepped down after more than 15 years to take on a new challenge. After more than a decade working in advertising, Google explained it was only natural for Dischler to want to try something new. New Google Ads boss. Official statement. Stepping up.

Price 123

Price Engineering Launch User Experience 123

Search Engine Land

MARCH 21, 2024

Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Smart shopping sunset. Advertisers will receive direct email notices about upcoming migrations of existing smart shopping campaigns to PMax in April. Why we care.

Campaign 86

Campaign Launch Conversion Process 86

Search Engine Land

SEPTEMBER 14, 2023

Consequently, these changes could affect Google’s advertising revenue, as Amazon has been closing in on the dominant position held by Google and Meta in digital ad spending. Get the daily newsletter search marketers rely on. We’re always experimenting with ways to make it even easier to shop our store. More updates.

Launch 135

Launch Retail Engineering Trust 135

Search Engine Land

JANUARY 17, 2024

Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new regulation called the Digital Markets Act (DMA), the company announced. What Google said. In June, 2017 the EC fined Google roughly $2.7 What it might look like. Why we care.

Engineering 105

Engineering Follow-up Start-ups Process 105

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. Organic traffic can come from different search engine sources like Google, Bing, Ecosia, etc.

Referrals 137

Referrals Cross-sell Engineering Conversion 137

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Price 107

Price CTR Campaign Click Through Rate 107

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Google Search Console can tell you fairly quickly. You might see this after major development work, like a migration, or shortly after a Google algorithm update.

Referrals 125

Referrals CTR Territory Sports 125

Search Engine Land

NOVEMBER 20, 2023

Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. If you relied on SSD, Google sa id to review the Store Sales onboarding guide to understand your eligibility for ongoing store sales measurement.

Original Equipment Manufacturer 107

Original Equipment Manufacturer Territory Manufacturing Retail 107

Search Engine Land

MARCH 4, 2024

You can get started with Microsoft PMax campaigns by importing your existing campaigns from Google Ads or by setting up our own new Microsoft campaign in three easy steps. ” “If you are currently using a third-party platform that does not yet support Performance Max, they will continue to be imported as smart shopping or DSA.”

Campaign 124

Campaign Launch Networking Start-ups 124

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). What Google is saying.

Government 110

Government Networking Campaign Engineering 110

Search Engine Land

OCTOBER 31, 2023

However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Below is an overview of the biggest issues impacting merchants, including invalid GTIN values and violation of Google policies. Violation of Google policies impact 44%of all merchants. SUBSCRIBE See terms.

Product 115

Product Promote Networking Contact 115

Search Engine Land

FEBRUARY 29, 2024

For years, Google and Bing have dominated paid search. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance.

Engineering 122

Engineering Campaign Education Service 122

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Get MarTech! In your inbox.

Retail 99

Retail Launch Campaign Contact 99

Search Engine Land

SEPTEMBER 22, 2023

Run on a variety of campaign types It’s easy to get blinded by the latest and greatest from Google, but like with your 401K, diversifying your investments is a must. Google rolls out new campaigns gradually, and advertisers should follow suit by gradually adopting these new campaign types. SUBSCRIBE See terms.

Profit margin 114

Profit margin Non-Profits Campaign Clients 114

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. This trend has been building in Google Ads for a while now.

Trust 89

Trust Campaign Drivers/motivators Growth 89

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. Video campaigns (more informative, like tutorials or demos).

Non-Profits 120

Non-Profits Campaign Strategize Growth 120

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. It serves as the foundation of Shopping Ads , ensuring that viewers are presented with relevant results and accurate information. Get the daily newsletter search marketers rely on.

Product 113

Product A/B testing Retail Presentation 113

Search Engine Land

OCTOBER 24, 2023

Is Google testing placing ads between organic search results? Google shopping 2. Expanding this experiment could potentially lead to more clicks for advertisers in areas that have always been organic spots in Google Search. What Google is saying. ” Get the daily newsletter search marketers rely on.

Real Estate 140

Real Estate User Experience Engineering Process 140

Search Engine Land

FEBRUARY 8, 2024

Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. For instance, emails from your favorite shops with sale details are examples of real offers you can find in the Promotions tab. What Google is saying. ” Get the daily newsletter search marketers rely on.

Click Through Rate 122

Click Through Rate Promote Engineering Campaign 122

Search Engine Land

APRIL 1, 2024

Vehicle Listing Ads (VLA) within Google Ads are now live and open for Beta-listing in the UK, Denmark, and France. If you are a business or marketer trying to sell vehicles in the UK, Denmark or Frances, VLA can help you reach high-value consumers actively looking for vehicles, increasing your chances of generating high quality leads.

Original Equipment Manufacturer 90

Original Equipment Manufacturer Manufacturing Retail Price 90

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Get the daily newsletter search marketers rely on. Why we care.

Campaign 94

Campaign Launch Contact Engineering 94

Search Engine Land

SEPTEMBER 18, 2023

Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. However, as pointed out by digital marketing expert Greg Finn , this feature could be beneficial for Smart Campaigns. What has Google said?

Campaign 142

Campaign Engineering Conversion Start-ups 142

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Google has launched this new spot for exclusive shopping deals. The post Google rolls out new shopping features to boost conversions appeared first on MarTech.

Conversion 88

Conversion Retail Launch Price 88

Search Engine Land

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Price 90

Price CTR Campaign Click Through Rate 90

Search Engine Land

SEPTEMBER 12, 2023

Of course, that requires you to approach it with a different mindset than Search and Shopping. Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Product feed As always, a strong data feed is critical to success with Shopping campaigns.

Campaign 142

Campaign Retail Lead generation Pharmaceutical 142

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. Google’s SGE is going to impact industries differently. Google has added more context, in the form of images and descriptions.

Healthcare 134

Healthcare Finance Entertainment Education 134

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

Click Through Rate 136

Click Through Rate A/B testing Retail Strategize 136

Search Engine Land

MARCH 5, 2024

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. However, Google has assured that it collaborated with the European Commission to strike a balance during the implementation of DMA compliance measures.

Commission 112

Commission Service Promote Price 112

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 127

Conversion Gaming Objectives and Key Results Referrals 127

Search Engine Land

MARCH 6, 2024

Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing. Google and Microsoft accounts contain valuable historical performance data and examining winning assets from the past is an excellent starting point for today. See terms.

A/B testing 122

A/B testing Campaign Networking Engineering 122