Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. same text, video/audio, or image, depending on the task).

Objectives and Key Results 129

Objectives and Key Results Follow-up Start-ups Engineering 129

SaaStr

NOVEMBER 19, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: HubSpot and ZoomInfo: “Things Aren’t Getting Any Better … Yet” 5 Interesting Learnings From ZoomInfo at ~$1.3 Top Podcasts This Week: 1. Who Will Win the Go-To-Market AI Race? Do a 60-Day Plan.

GTM 67

GTM Pitch Strategize Growth 67

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Before we dive into that, let’s examine the driving forces behind these changes.

Technology 94

Technology Technology Process Objectives and Key Results 94

Search Engine Land

FEBRUARY 6, 2024

Google uses AI to act human-like to evaluate its reputation. How generative AI and search engines understand topics The last year has been eye-opening about the current capabilities of generative AI and large language models (LLMs). And these guidelines are supposed to represent how they want the search engine to act.

Represent 109

Represent Engineering Niche Service 109

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. A: We’re still in the experimentation phase.

Technology 81

Technology Technology Trust Start-ups 81

Search Engine Land

FEBRUARY 17, 2023

With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future. When AI becomes the journalist. While that is a concern, I think the bigger concern is when AI becomes the journalist. Why we care.

Entertainment 85

Entertainment Engineering Follow-up Technology 85

Search Engine Land

JANUARY 10, 2024

Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain insight into potential strategic moves, new products, markets, audiences and pivots. Think of how this information might affect the business’ trajectory in 2024, particularly search.

Strategize 135

Strategize Launch Start-ups Engineering 135

Salesforce

MARCH 28, 2023

The big trend You can’t scan the headlines lately without seeing buzz around generative artificial intelligence (AI). But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment?

Electricity 96

Electricity Objectives and Key Results Appointment Technology 96

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. How do you make it work for you?

GTM 71

GTM Launch B2B Growth 71

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

B2B 85

B2B Teamwork Referrals Cross-sell 85

Hubspot

DECEMBER 12, 2023

We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. There's AI — obviously — and all the ways it's changing how we sell. While these changes seem daunting at first, they also signal new opportunities to innovate, grow, and adapt. Use AI to augment, not automate.

Objectives and Key Results 75

Objectives and Key Results Pipeline Sales Trust 75

Search Engine Land

FEBRUARY 13, 2023

Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. Several articles , blog posts and videos have been created over the past few days about this concern. In short, publishers and content creators are worried.

Referrals 92

Referrals Engineering Gaming Launch 92

SaaStr

SEPTEMBER 27, 2023

Christoph Janz, General Partner of Point Nine Capital, shares what it takes to raise capital in SaaS, overall investment activity in 2023, and how to develop a convincing AI strategy. Before conducting the survey this year, the expectation was that the napkin could look like this… “If you’re in AI, we’d give you money at any valuation.

Growth 80

Growth Start-ups Product Sales 80

SaaStr

SEPTEMBER 20, 2023

SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. Let’s find out.

Growth 97

Growth Negotiate Finance Contract 97

Salesforce

JULY 27, 2023

With companies slashing advertising budgets due to economic conditions, media companies are grappling with how to protect their businesses as their top source of revenue decreases. AI – especially the emerging technology around generative AI. AI can help media companies diversify their revenue — without hefty investments.

Entertainment 52

Entertainment Price Technology Technology 52

Salesforce

OCTOBER 10, 2023

Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. See how it works What is a sales cycle? Probably not. There are guidelines and rules that determine who does what and when, from kickoff to when the game clock runs out. If you don’t have that fit, you don’t have a deal.

Objectives and Key Results 110

Objectives and Key Results Negotiate Sales Technique 110

Search Engine Land

AUGUST 15, 2023

The Internet has brought about one huge change in our everyday lives. As marketers, we always joke that brands win after every Google update. If you become part of that map, Google is likely to hold on to you for years to come: How to tell if Google knows you or your competitor as a brand? How to become a brand?

Niche 84

Niche Trust Start-ups Engineering 84

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Q: How Do Founders Ramp AEs Faster? Welcome to Part Two of SaaStr founder and CEO Jason Lemkin’s Ask Me Anything session at this year’s SaaStr Annual. So, let’s jump right into Part Two. Is that a good approach?

Strategize 95

Strategize Growth Niche Quota 95

Search Engine Land

OCTOBER 4, 2023

Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted. Google’s September 2023 helpful content update started rolling out Sept. So what happened?

Niche 135

Niche UX Follow-up Start-ups 135

Search Engine Land

FEBRUARY 24, 2023

Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers. “We don’t thrive & users don’t thrive unless the ecosystem thrives.”

Negotiate 124

Negotiate Launch Electricity Networking 124

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Marketing teams have until that point to find analytics alternatives for website analytics. A parameter would be tracking video views or page scrolling for example. They’re also vital to digital marketing.

E-commerce 118

E-commerce SQL Follow-up Trust 118

Highspot

JANUARY 9, 2024

Gone are the days of cold calls and one-size-fits-all pitches. Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. What Is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

SaaStr

DECEMBER 17, 2021

How much should you charge, and what pricing model works best? Note that easy purchasing doesn’t mean a low price; that will depend on your target market. When your pricing outstrips all the others on the market, customers will run to you, and if your product and customer experience are strong, you’ll emerge as the winner.

Price 79

Price Strategize B2B Follow-up 79

Heinz Marketing

MARCH 1, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 120

Pipeline Sales Up-sell Start-ups 120

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. We make amazing AI software for companies in the supply chain, but we’re not talking about that today. Welcome to the podcast, Joe.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. We make amazing AI software for companies in the supply chain, but we’re not talking about that today. Welcome to the podcast, Joe.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Spiro Technologies

AUGUST 25, 2023

Transcript Adam Honig: Just to be clear, it’s an audio podcast, so we appreciate you getting dressed up, Alan, for it. Alan Baer: I did run and put on this shirt because I saw the comment that it was a video. Alan Baer: I did run and put on this shirt because I saw the comment that it was a video. You look great.

Customers 52

Customers Non-Profits Transportation Manufacturing 52

Lead Fuze

JULY 5, 2023

How to get out of a sales slump is a question that can haunt even the most seasoned professionals. We’ll explore how perseverance and resilience play crucial roles in rebounding from a slowdown and how resetting your goals can provide fresh motivation. How do you recover from a bad sales month?

Sports 52

Sports Objectives and Key Results Gaming Drivers/motivators 52

Spiro Technologies

DECEMBER 30, 2022

On this podcast, I usually talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. We make amazing AI software for companies in the supply chain. We make amazing AI software for companies in the supply chain. Transcript.

Manufacturing 52

Manufacturing CRM Start-ups Technology 52

Veloxy

FEBRUARY 22, 2023

This complete guide will explore the importance of field sales, the roles and responsibilities of representatives and managers, challenges they face, tools and technology available to them, job market information, necessary qualifications and skills, salary ranges, and training and development opportunities. Would you like to know more?

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Sales Hacker

NOVEMBER 25, 2019

This week on the Sales Hacker podcast, we speak with Dan O’Connell, Chief Strategy Officer at Dialpad. If you missed episode 84 , check it out here: PODCAST 84: How to Operationalize Video in a Scalable Way w/ Ethan Beute. How AI & ML are impacting the future of sales. What You’ll Learn. We’re on iTunes.

Contract 73

Contract Inside sales Up-sell Technology 73

Spiro Technologies

JANUARY 3, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. We make amazing AI software for companies in the supply chain, but we’re not talking about that today. Welcome to the podcast, Keith.

Process 59

Process Hospitality Manufacturing Sales 59

Heinz Marketing

MAY 2, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 96

Pipeline Pitch Sales Account management 96

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radi o and/or listen to full recordings of past shows everywhere you listen to podcasts! I’m your host, Matt Heinz. Spencer: Sure.

Pipeline 99

Pipeline Angle Sales Trust 99

Sales Hacker

SEPTEMBER 25, 2020

This makes sense, as outbound marketing is increasingly becoming more difficult. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Your buyers will shift, their struggles will evolve, and their habits will change. You may not see the connection between BBQ and ROI (not yet, at least).

Campaign 68

Campaign A/B testing Follow-up Angle 68

Spiro Technologies

SEPTEMBER 11, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. We make amazing AI software for companies in the supply chain, but we’re not talking about that today. Welcome to the podcast, Randy.

Manufacturing 52

Manufacturing Transportation Electrical Engineering Construction 52

Heinz Marketing

MARCH 27, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 88

Pipeline B2B Sales Technology 88