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Top 5 social media platforms you should focus on

Search Engine Land

For the savvy marketer, that number represents a market they can tap into to drive business growth. For example, Facebook boasts a whopping 3 billion users. With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts.

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. happen on Facebook and 3.1% on Twitter.

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5 reasons why marketers should consider TikTok for B2B

Martech

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

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Why we care about video advertising

Martech

Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. For instance, viewing a video for three seconds or more is considered a view on Facebook and Instagram. How video ad measurement helps marketers succeed. How do video ad views work?

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Paid Social Media: Worth The Investment?

Hubspot

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. And, of Twitter's users, 44% of them are adults , ages 18-24.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Brands have to work harder and smarter to earn it. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. And for good reason. via Smart Insights ].

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Advanced image SEO: A secret manual

Search Engine Land

Images in search: How they are processed and analyzed. Are looking to understand how to identify subjects. Because of consumers’ high interest in images, search engines have long worked on sophisticated methods to associate images with searchable keywords. ” Get the daily newsletter search marketers rely on.