Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 125

Technology Technology Government Legal 125

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? What makes customer acquisition different from marketing? What makes customer acquisition different from marketing? Google ads).

Customers 129

Customers Retail Cross-sell Follow-up 129

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. Their approach encompasses identifying target audiences, choosing suitable platforms, deciding on ad types and even collaborating with influencers.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Campaign 118

Campaign CRM Follow-up Presentation 118

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

E-commerce 135

E-commerce Cross-sell Drivers/motivators Prospecting 135

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

Product 131

Product Contract Drivers/motivators SQL 131

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. I don’t disagree with Yamini.

GTM 57

GTM Trust Cross-sell CRM 57

Hubspot

AUGUST 17, 2020

Growing up for me, becoming an influencer wasn't a job someone could aspire to be. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. At this point, you might be wondering, "What's an influencer?". However, that isn't correct.

Niche 101

Niche X-functional Referrals Gaming 101

Heinz Marketing

JUNE 11, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One. And while all these could influence conversions, chances are, the real culprit is your copy.

B2B 114

B2B E-commerce Sales Growth 114

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Click here to download!

Campaign 117

Campaign Technology Technology Price 117

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. agencies, media, co-marketing). Many well-known cloud-based marketing tools can build lists based on certain criteria.

Campaign 102

Campaign Assembly Line Launch Government 102

Hubspot

APRIL 29, 2021

For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert. Last Click Attribution Model.

Campaign 93

Campaign Contact CRM Conversion 93

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 86

Growth E-commerce Profit margin Strategize 86

Martech

JANUARY 18, 2022

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. Do they have products? Source: Lisa Loftis.

CRM 125

CRM Campaign Technology Technology 125

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. When we talk about social media tactics we often discuss great creative, influencers, and copy. This is a trend we have been seeing at HubSpot. How easy and cool is that?

Niche 98

Niche Promote Consult Campaign 98

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. Fortunately, like any aspect of marketing, ABM is made easier with strategic planning. How to Get Started With Account Mapping.

Campaign 101

Campaign Contact Strategic planning Legal 101

Search Engine Land

MAY 9, 2024

In this article, you’ll learn about information gain and how to use it to your advantage. The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. Information gain is used to train decision trees in machine learning. Google Patent.

Engineering 96

Engineering Angle UX Trust 96

Lead Fuze

JUNE 27, 2023

As the digital world keeps changing, this query has become increasingly pertinent for recruiters, salespeople, startups, entrepreneurs and marketers. Influencer marketing agencies are entities that bridge the gap between brands and online influencers – individuals with a significant following on social media platforms.

Negotiate 52

Negotiate Contract Campaign Contact 52

Hubspot

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. This week's installment comes from Arash Asli, CEO of Yocale.

Price 76

Price Objectives and Key Results Pipeline Pitch 76

Hubspot

NOVEMBER 22, 2023

Even if you don't use HubSpot, you probably use some type of CRM. Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. Account and Lead Lists: Organize your leads and accounts using in-platform lists.

Closing 70

Closing CRM Customer Relationship Management Pipeline 70

ConversionXL

NOVEMBER 10, 2021

In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. Before you begin using tactics to hit your goals, tap into your analytics and search data. Understand how users interact with your pages and ask yourself: Which pages get the most traffic? Who are your competitors?

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

Territory 138

Territory Consult Campaign Trust 138

Lead Fuze

JULY 3, 2023

Understanding how to work leads is a crucial aspect of any business’s growth strategy. In this comprehensive guide, we’ll delve into various lead generation strategies such as referral marketing and B2B content optimization. Dropbox did it, and look how well it worked for them.

Lead generation 52

Lead generation Referrals CRM Pipeline 52

SaaStr

AUGUST 23, 2023

The simple answer is that traditionally, most B2B companies that did a big event wanted it in Q3 to help influence pipeline and close the year strong. I’m not 100% sure this is/was true at HubSpot and Inbound, but it was true of many, many other SaaS companies. Twilio’s Signal for example used to be a huge, API festival in SF.

Niche 74

Niche B2B Pipeline Growth 74

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. Are you a B2B marketer? Number of employees.

Customers 98

Customers Strategic planning Price B2B 98

Martech

OCTOBER 8, 2021

If marketers don’t take control of how customers perceive their brands, customers will. Perception is a major factor in marketing success. Building an always-on marketing machine. Making the case for marketing technology within your organization. Snapshot: Marketing automation. Coordination.

Presentation 139

Presentation CRM Technology Technology 139

Lead Fuze

JULY 2, 2023

Understanding how to increase brand preference is a vital aspect of any successful business strategy. Whether you’re a marketer, sales rep, recruiter, startup owner or small business proprietor, building brand preference can dramatically improve your market strength and customer loyalty. How to increase brand perception?

Profit margin 52

Profit margin Campaign Clients Strategize 52

Lead Fuze

MAY 27, 2023

As the digital landscape continues to evolve, knowing how to start an influencer marketing agency has become increasingly valuable. With the potential for significant impact on brand reach and sales, influencer marketing campaigns have emerged as a powerful tool in today’s competitive market.

Niche 52

Niche Objectives and Key Results Legal Pitch 52

Martech

MAY 25, 2022

As a marketing leader, you’re tasked with turning potential customers into revenue. To drive bottom-line growth, you’re ready to create a strategy for attracting, engaging, and converting prospects across all of your marketing channels. How many times did legacy thinking affect decisions at your place of work?

Technology 110

Technology Technology Objectives and Key Results Construction 110

Hubspot

AUGUST 21, 2023

And the issues you're running into are less about your solution's soundness and more about how you can reach your potential base. Here, we'll take a look at the various kinds of business proposals and go over how to write one. I designed this example business proposal using Canva.) That's where business proposals come in.

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that. Processing.Please wait.

E-commerce 107

E-commerce Growth Cross-sell Objectives and Key Results 107

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Also, using social media helps you grow and nurture your relationships with customers. Why is social media important for business?

Meeting 101

Meeting Promote Follow-up Represent 101

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. Campaign planning and scheduling Modern, multichannel marketing campaigns have many moving parts.

Campaign 80

Campaign Assembly Line Launch Government 80

Search Engine Land

SEPTEMBER 14, 2023

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.

Niche 137

Niche Intrinsic Campaign B2B 137

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there.

B2B 94

B2B Teamwork Referrals Cross-sell 94

Hubspot

APRIL 15, 2021

If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. When surfing through Clubhouse, you might find celebrities, like Joe Rogan , chatting with fellow influencers; audio-only musical productions , comedy nights; or even standup comedy events.

Entertainment 101

Entertainment Promote Consult Conversion 101