Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

GTM 98

GTM UX Go To Market CRM 98

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

A/B testing 92

A/B testing X-functional Campaign Contact 92

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming.

GTM 93

GTM Growth Cross-sell Referrals 93

Hubspot

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Are sales teams investing in AI?

Sales 77

Sales Prospecting Clients Technology 77

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing teams scramble to keep pace. “The ideal MOps team is structured like a pyramid.

Strategize 96

Strategize Strategic planning Entertainment CRM 96

Heinz Marketing

APRIL 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing As a B2B marketing professional, you understand the importance of creating quality content to engage with your target audience. Content Assistant The content assistant is a particularly valuable tool for marketers and sales teams. Content assistant and ChatSpot.ai

B2B 55

B2B User Experience Campaign Contact 55

Hubspot

MAY 30, 2023

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images.

Sell 69

Sell CRM Sales Price 69

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 111

B2B Cross-sell Hospitality GTM 111

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

E-commerce 133

E-commerce Cross-sell Drivers/motivators Prospecting 133

Lead Fuze

SEPTEMBER 30, 2023

But imagine if there was an AI-powered lifeguard ready to throw you a buoy and help guide your way? The best AI sales tools could be that lifeguard for you. They not only give us the ability to cut through the noise but also provide smart insights, automate tedious tasks and supercharge our customer interactions.

Objectives and Key Results 52

Objectives and Key Results Lead generation Sales Gaming 52

Hubspot

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes?

Price 68

Price Sales Follow-up CRM 68

Lead Fuze

JANUARY 2, 2024

Keyword research using AI is like having a megaphone that reaches just the right ears. You’ve probably dabbled with keywords before—tossing them into blog posts hoping they’ll catch something big. That’s where AI steps onto stage, transforming guesswork into precision. Can SEO be done by AI?

Niche 52

Niche Engineering Technique Contact 52

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

B2B 91

B2B Teamwork Referrals Cross-sell 91

Lead Fuze

NOVEMBER 10, 2023

Ever felt like you’re in a never-ending chase to catch up with the latest marketing trends? How to use chatgpt in marketing might be your ticket off that treadmill. Imagine having an AI tool at your fingertips, generating content ideas, writing engaging copy and even interacting with customers on your behalf.

Campaign 52

Campaign Promote Follow-up Engineering 52

Hubspot

MAY 7, 2020

trillion in value will be unlocked by AI in marketing and sales alone. As a good marketer, you should be skeptical about high-priced emerging technologies. After all, we hear a lot of hype about AI from all sorts of blogs, news outlets, and vendors. How to Implement AI on a Budget. This makes sense.

Price 89

Price Technology Technology CRM 89

Lead Fuze

NOVEMBER 14, 2023

Visualize a landscape in which you, as a content marketer, wield the capability to produce an abundance of captivating blog articles and social media posts that speak to your viewers. A place where every piece of marketing copy strikes gold in attracting readership and fostering brand loyalty. you might wonder.

Technology 52

Technology Technology Strategize Campaign 52

Lead Fuze

OCTOBER 11, 2023

Ever felt like you’re running on a marketing treadmill, juggling endless tasks? That’s where AI marketing automation comes into play. You see, AI isn’t just for sci-fi movies anymore. It’s transforming how we do business every day. It’s transforming how we do business every day.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Lead Fuze

NOVEMBER 10, 2023

Picture this: A future where marketing departments are run by sophisticated algorithms, machines that know our preferences better than we do. With the advent of artificial intelligence , it’s worth asking: Will marketing be replaced by AI? Is AI a threat to marketing? What jobs can’t AI replace?

Gaming 52

Gaming Strategize Technology Technology 52

Lead Fuze

DECEMBER 5, 2023

Now picture having an intelligent assistant that can sift through all those books and deliver only the most relevant insights right into your hands – that’s generative AI for you! How to use generative AI to improve SEO ? How will generative AI impact SEO? Is AI generated content good for SEO?

A/B testing 52

A/B testing User Experience Engineering Strategize 52

Lead Fuze

NOVEMBER 14, 2023

But with the power of artificial intelligence (AI), that dream is inching closer to reality. Imagine this: AI-powered tools sifting through piles of data in seconds – tasks that would take humans hours, if not days. The question isn’t whether how AI can help start a business , but how soon you want to reap these benefits.

Gaming 52

Gaming Campaign Technology Technology 52

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Establishing an inside sales team can enhance freemium conversion rates for enterprise-level B2B products by focusing on identifying and directly engaging high-priority leads.

GTM 87

GTM X-functional Inside sales User Experience 87

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. How to engage prospects. Community marketing. Video reigns supreme in the remote, digital era.

B2B 142

B2B Drivers/motivators Prospecting Engineering 142

Sales Hacker

JUNE 23, 2021

There’s more sales content than ever before – how do you sort through the noise? Here are the seven best sales blogs (and five bonus sales newsletters!) The most innovative sales leaders work with our team of content specialists to write cutting-edge content for intrepid sales professionals. Topics include: AI for sales.

Cold Call 79

Cold Call Negotiate Objectives and Key Results GTM 79

Veloxy

MAY 24, 2023

It represents the volume of prospects your sales team engages with at any given time. Win Rate : The win rate measures the percentage of opportunities that your sales team successfully converts into closed deals. Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Hubspot

MARCH 26, 2020

As marketers in 2020, there's one major thing that we have in common: We're driven by data. In the past, marketing firms and agencies tasked full-timers with reporting-related duties. This is a problem that my Cleveland-based marketing firm, PR 20/20 , ran into a few years ago. How to Streamline Your Reporting Processes with AI.

Clients 79

Clients Technology Technology Contract 79

Heinz Marketing

NOVEMBER 26, 2021

Marketing Consultant at Heinz Marketing. Welcome to part II of How to do ABM Without an ABM Tool! Need-to-Have Tools (and their Channels): CRM and Marketing Automation. So how exactly do a CRM and a MAP enable ABM at scale? By Lauren (Dichter) Bensussen, Sr. Let’s get into it!

CRM 114

CRM Contact Campaign B2C 114

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

Campaign 101

Campaign Trust Finance B2B 101

Lead Fuze

JULY 3, 2023

Understanding how to work leads is a crucial aspect of any business’s growth strategy. In this comprehensive guide, we’ll delve into various lead generation strategies such as referral marketing and B2B content optimization. It’s like having your own personal army of lead generators.

Lead generation 52

Lead generation Referrals CRM Pipeline 52

Hubspot

MARCH 27, 2018

It’s a huge buzzword in the marketing community. People talk about how it’ll change the world daily. And you can’t throw a rock without hitting a company with AI in the name these days. But what about real world uses for AI? Where do marketers start using AI to solve actual problems they have?

Cross-sell 95

Cross-sell Pitch Follow-up Gaming 95

Hubspot

JANUARY 27, 2020

On my train ride home from work, I'm taking Snapchat selfies using AR filters. Before bed, I might check my fitness levels with a smart scale or use my toothbrush's app to figure out what areas of my mouth I'm missing. As a marketer, I'm curious to see how brands could leverage smart technology.

Technology 99

Technology Technology Gaming Entertainment 99

Lead Fuze

JUNE 30, 2023

Creating a robust lead generation strategy is essential for sales reps, recruiters, startups, marketers and small business owners alike. This post will delve deep into how to create a comprehensive lead generation strategy. It’s the key to attracting potential customers and converting them into quality leads.

Lead generation 52

Lead generation Cold Call Referrals CRM 52

Hubspot

MARCH 2, 2020

When the show began, ad executive Don Draper 's creative team was made up of only men, there were nearly no HR policies to protect employees in the workplace, women with creative aspirations were stuck behind secretary desks, and everyone smoked in the office. Today, I work with a diverse team to develop creative content for the HubSpot Blog.

Negotiate 97

Negotiate Technology Technology Pitch 97

Hubspot

MAY 14, 2020

In today's day and age, marketing is all about personalization. Account-based marketing (ABM) is no different and has been growing in popularity in recent years. In fact, 87% of account-based marketers say that ABM initiatives outperform other marketing investments. Integrate your ABM and marketing automation software.

A/B testing 98

A/B testing Campaign Start-ups Pipeline 98

Hubspot

AUGUST 2, 2020

These systems typically use AI and machine learning to automatically and intelligently translate your raw data into actionable predictions — ones that become increasingly accurate as time goes on. A sales data analysis can be very telling into product, department, team, campaign, or rep performance. Let's jump in.

Objectives and Key Results 97

Objectives and Key Results Price Retail Campaign 97

PandaDoc

OCTOBER 13, 2022

With over 100,000 loyal corporate users globally, the CRM helps sales teams to excel at their work and convert more leads. Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. Both mature SMBs and newly minted sales teams love Pipedrive for how newcomer-friendly the CRM is.

X-functional 52

X-functional Territory CRM Lead generation 52

Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

Clients 97

Clients Education Networking Promote 97

ConversionXL

JULY 25, 2022

CTAs are a critical component of marketing material. CXL use them on landing pages to invite customers to trial top marketing courses: SEO tool Clearscope invites users to join their Director of SEO in a webinar. Take this post from Mailchimp on email marketing benchmarks. What is a call to action in writing?

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146