Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 123

Conversion Gaming Objectives and Key Results Referrals 123

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

Technology 142

Technology Technology Campaign Technique 142

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Lastly, create a profile of your ideal customer.

Product 105

Product Launch CRM Start-ups 105

Search Engine Land

APRIL 30, 2024

This article explains what INP is, why it has replaced FID, how to check your site’s INP score, and various techniques to improve INP and enhance website responsiveness. Your Google Search Console report will no longer show FID. If you want to run PageSpeed Insights on your own, go to PageSpeed Insights.

User Experience 99

User Experience Technique Networking Start-ups 99

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Are there annual reports you can download and read? Think of how this information might affect the business’ trajectory in 2024, particularly search. How well do you know your audience?

Strategize 137

Strategize Launch Start-ups Engineering 137

Search Engine Land

JANUARY 9, 2024

It also doesn’t automatically show Google Search Console (GSC) data in its reports. To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. Be a verified owner of the Search Console property. Click on the blue Link button.

CTR 106

CTR Click Through Rate Territory Follow-up 106

Search Engine Land

MAY 22, 2024

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. ” Jeremy Krantz , director of paid search, Compound Growth Marketing: “The live Ai prototype felt like a rushed response to ChatGPT 4o and everything else pertaining to ai and pmax was very much expected.

B2B 104

B2B Lead generation Consult Launch 104

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online. A world of excess: Is more really better?

A/B testing 123

A/B testing Click Through Rate Campaign Trust 123

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Finance 99

Finance Manufacturing Referrals Construction 99

Search Engine Land

AUGUST 31, 2023

ChatGPT ‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Let’s explore how. txt,csv,json,xml, etc.) jpg,png,gif, etc.)

CTR 117

CTR Conversion Launch Gaming 117

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

Entertainment 109

Entertainment Objectives and Key Results Follow-up Engineering 109

Search Engine Land

APRIL 26, 2024

Assess the impact on your site The first step is determining how the latest update has affected your site. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. This will give you a better view of how any changes are actually affecting your results.

X-functional 121

X-functional User Experience UX Follow-up 121

Search Engine Land

APRIL 17, 2024

This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. It displays news stories, videos and images tailored to each user’s interests and online behavior.

Entertainment 118

Entertainment CTR Click Through Rate User Experience 118

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. How to set them up. How to use the insights. This gives marketers a tidy look into a few opportunities.

UX 115

UX Represent Niche Clients 115

Search Engine Land

MAY 17, 2024

How many years of data do you want to keep? Decide how far back you want to archive data from. Consider how often you typically report on your data. Get the daily newsletter search marketers rely on. Create a new Google Sheet and add the Google Analytics spreadsheetadd-on. Is it weekly?

SQL 122

SQL Follow-up Quota Start-ups 122

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Manufacturing 108

Manufacturing Real Estate Strategize Territory 108

Search Engine Land

APRIL 9, 2024

The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. How it will work.

Campaign 135

Campaign Clients Technology Technology 135

Search Engine Land

MARCH 11, 2024

Show you how to use a Python script with an NLP (natural language processing) tool. A roadmap of the entities Google uses to understand your space, plus insights into where your site stands against the competition. Entities are the building blocks of how search engines understand the world. The result?

Niche 123

Niche Strategize Engineering Represent 123

Search Engine Land

MARCH 4, 2024

It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign. ” “In the coming months, we’ll be adding many new capabilities to our Performance Max campaigns such as brand exclusions, search insights reports, search themes, and video assets. .”

Campaign 122

Campaign Launch Networking Start-ups 122

Search Engine Land

NOVEMBER 8, 2023

This article will explain the importance of full-funnel PPC marketing and provide a solution for effective reporting with Looker Studio. This article will explain the importance of full-funnel PPC marketing and provide a solution for effective reporting with Looker Studio. Brand Search campaigns. Remarketing.

Campaign 111

Campaign Clients Lead generation Presentation 111

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. But what are those challenges and how can we prepare and react to them? This was an area most PPC marketers only needed to know the basics in. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles.

Campaign 109

Campaign Retail Manufacturing Clients 109

Search Engine Land

OCTOBER 23, 2023

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. Let’s get to it!

E-commerce 127

E-commerce Launch Campaign Retail 127

Search Engine Land

SEPTEMBER 7, 2023

In this guide, we’ll walk through the basics of GA4 and how you can use it. You can’t actually create filters here. You can’t actually create filters here. Events is where you can create some events in GA4. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30.

GTM 140

GTM Campaign Follow-up Start-ups 140

Search Engine Land

FEBRUARY 29, 2024

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom of search results. ” Get the daily newsletter search marketers rely on. .”

Niche 131

Niche Retail Presentation Closing 131

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Strategize 97

Strategize Campaign User Experience Start-ups 97

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. In the 1970s, I wrote using typewriters as a reporter and editor. This hardware device with a QWERTY keyboard and intuitive editing functions completely changed how I approached writing longer pieces.

Angle 104

Angle Launch Meeting Technology 104

Search Engine Land

MARCH 14, 2024

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your brand.

Launch 119

Launch Referrals Strategize Networking 119

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords.

CTR 91

CTR Electricity Real Estate X-functional 91

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Objectives and Key Results 113

Objectives and Key Results Cross-sell Strategize Retail 113

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. And you can also use this framework to figure out how to best use GA4 within your organization.

B2C 114

B2C Sports Referrals Non-Profits 114

Search Engine Land

AUGUST 24, 2023

Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Code Interpreter also holds significant potential for aiding PPC marketers in swiftly revealing actionable insights.

CTR 96

CTR Conversion Launch Gaming 96

Search Engine Land

SEPTEMBER 18, 2023

Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. For example, the query “How do I promote my gigs on Fiverr” has a search volume of 20 in the U.S. If we pass on this opportunity, we will miss important insights.

Promote 143

Promote Trust Strategize Niche 143

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Understanding the importance of this part of the business 1.

Retail 103

Retail Clients Contract Campaign 103

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. It’s fair to say that GA4 did not receive the warmest welcome. That’s just not what we do.”

Retail 124

Retail X-functional Launch Non-Profits 124

Search Engine Land

MAY 9, 2024

We lean into technical know-how and keyword optimization. So, how do we reach that goal? How do we tap into emotional and behavioral data to support them? Get the daily newsletter search marketers rely on. The best SEO strategy optimizes for consumer discovery by understanding the people who are searching.

A/B testing 104

A/B testing Entertainment Engineering Campaign 104

Search Engine Land

MAY 29, 2024

However, if this is not enough for your strategy’s analysis and you need to analyze attributes in more detail and specifically based on the website’s objectives, you can create custom dimensions. additional information about how users interact with a website). page_location, page_referrer or page_title ).

Customers 84

Customers Quota Consult Follow-up 84