Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Strategize 133

Strategize Education Price Service 133

Search Engine Land

FEBRUARY 9, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Clients 114

Clients Engineering Consult User Experience 114

Search Engine Land

APRIL 9, 2024

Voiceover script generation. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. How it will work. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. Product image creation. Why we care.

Campaign 134

Campaign Clients Technology Technology 134

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts. At its core, UGC includes content created by users or customers, ranging from product reviews to comments and discussions.

Engineering 112

Engineering Trust Click Through Rate Promote 112

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent.

Objectives and Key Results 126

Objectives and Key Results Click Through Rate User Experience Engineering 126

Search Engine Land

MARCH 11, 2024

The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. How it works.

X-functional 119

X-functional Retail Represent Campaign 119

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Lead generation 106

Lead generation Click Through Rate Contact Follow-up 106

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. This data can come from external sources or be uploaded by users.

Technology 142

Technology Technology Campaign Technique 142

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customers 108

Customers Represent Promote Start-ups 108

Search Engine Land

MAY 1, 2024

Some paid search specialists are no longer content with the status quo. There are tools in the market to help you: Analyze datasets: AI can identify new and valuable keywords that might have been overlooked. Grouping keywords by theme ensures your ads resonate with user search terms. Here’s where AI can assist. See terms.

Campaign 115

Campaign Strategize Conversion B2B 115

Search Engine Land

FEBRUARY 12, 2024

Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. How do machines understand language?

Technique 120

Technique Engineering Electricity Niche 120

Martech

MARCH 8, 2024

How confident are you with your team’s readiness for change? Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? A common mistake is stating the problem as something you’ll solve with generative AI.

Objectives and Key Results 122

Objectives and Key Results Strategize Government Technology 122

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. billion in 2023.

Profit margin 124

Profit margin Promote Campaign Price 124

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Q: You did a bachelor’s in economics and then — fashion marketing? Dig deeper: MarTech Spotlight interviews Q: How did you come to join Stanley Black & Decker?

CRM 100

CRM Retail Technology Technology 100

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. They forge meaningful connections with target users and capture more share of search. What is a search universe analysis?

Objectives and Key Results 112

Objectives and Key Results Cross-sell Strategize Retail 112

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!)

Territory 127

Territory Government Technology Technology 127

Search Engine Land

SEPTEMBER 18, 2023

For example, the query “How do I promote my gigs on Fiverr” has a search volume of 20 in the U.S. This information allows you to refine your content strategies and tailor your offerings to a targeted audience. Another benefit in addition to the previous ones is the formal market research methods. Probably not.

Promote 142

Promote Trust Strategize Niche 142

Search Engine Land

APRIL 12, 2024

This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Users searching for reviews about Techify’s new product on Google may encounter threads from these Reddit communities prominently displayed in search results.

Contact 113

Contact Trust Represent Follow-up 113

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. How will these opportunities shake out in the upcoming year?

Entertainment 139

Entertainment Sports Niche Retail 139

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 105

Technology Technology Launch Represent 105

Martech

JANUARY 5, 2024

It forces us to think about the potential in terms of actual processes right across the marketing function. Digital content should be viewed as the connection between people, process and technology. AI will increasingly play a critical role in how we manage, modify and optimize digital assets. Its potential is unlimited.

Government 113

Government Technology Technology Trust 113

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English. Is it an assertion of humanity? Now, on to this week’s releases.

Territory 93

Territory Government Launch Networking 93

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

A/B testing 107

A/B testing Click Through Rate Objectives and Key Results Campaign 107

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts.

Launch 99

Launch Presentation Growth Campaign 99

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Now, we’re learning how to create winning ads in an AI world.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey.

Engineering 120

Engineering Campaign Education Service 120

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.

Campaign 138

Campaign Technology Technology Growth 138

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. What makes content helpful? As he explained on Aug.

Angle 103

Angle Launch Meeting Technology 103

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. This is because not all users will be familiar with your brand.

UX 116

UX Retail User Experience Trust 116

Search Engine Land

MAY 14, 2024

Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. You’ve poured years into crafting your niche expertise; now, a custom GPT can leverage that knowledge.

Customers 81

Customers Niche Strategize Represent 81

Search Engine Land

FEBRUARY 27, 2024

GPTBot’s arrival has highlighted these concerns, as many major brands are blocking it instead of leveraging its potential. Understanding why bots like GPTBot do what they do is the first step to embracing this technology and leveraging its potential. AI improvement seems positive, but it’s not so clear-cut.

Legal 108

Legal Technology Technology Commission 108

Search Engine Land

NOVEMBER 9, 2023

Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. To thrive in today’s dynamic environment, SEOs are expected to: Be more involved in – if not lead – the content creation process. They need to help develop content strategies and ensure that content is optimized for search engines and users.

UX 112

UX User Experience Engineering CTR 112

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details.

Real Estate 109

Real Estate Trust Healthcare Click Through Rate 109

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Retail 95

Retail Territory Customer Relationship Management CRM 95

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically.

Gaming 134

Gaming Engineering Presentation UX 134

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. Content tailored to individuals. CXAI Data has two component parts. Looking to take control of your data?

SQL 104

SQL Campaign Launch Customers 104

Search Engine Land

APRIL 9, 2024

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Never use AI to replicate copyrighted content.

CTR 108

CTR Campaign Strategize Gaming 108