Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Campaign 101

Campaign Growth Launch Start-ups 101

Hubspot

DECEMBER 12, 2019

Every minor tweak to the search algorithm can have marketers scrambling to understand how they can take advantage of this shift — or, for the more pessimistic, how to avoid getting pushed to the dreaded page two of search results. In this post, I want to discuss how to take advantage of the advent of audio SEO.

Real Estate 100

Real Estate Territory Engineering Follow-up 100

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Engineering 101

Engineering Presentation Represent Prospecting 101

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. So, how can you do that? If you want to post your blogs, you can cross-publish your blogs on this site without hurting your SEO. Maybe your blog is about YouTube SEO and they want to use it as a checklist every time they upload a video. Quuu Promote.

Promote 93

Promote Niche Follow-up Networking 93

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. How to add your website to Google Search Console. Adding filters.

CTR 100

CTR GTM Start-ups Click Through Rate 100

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog.

Retail 100

Retail CTR Represent Engineering 100

Hubspot

OCTOBER 31, 2018

I spoke with Alexa Matthews, a recruiter here at HubSpot, who pointed out some additional benefits to the screening process -- "It's an opportunity for a great first impression. Ultimately, you'll want to be prepared to describe past roles, how those roles demonstrate your strengths, and what you want in a company and role moving forward.

Represent 73

Represent Construction Clients Growth 73

Hubspot

AUGUST 14, 2013

For the sake of SEO and user experience, Orbit Media recommends keeping your navigation limited to seven items at most. So, how do you begin to narrow the field? Look for trends in how your participants group the pages on your site, and ask them how they would name each category. How should I order my navigation items?

CTR 73

CTR UX User Experience Engineering 73

Hubspot

AUGUST 5, 2014

Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. I was sort of always in marketing. Channel Marketing Associate, HubSpot.

Consult 78

Consult Start-ups Non-Profits Education 78

Hubspot

JUNE 24, 2012

Given the summer heat we've experienced this past week here in the Boston area, I was tempted to rename this week's roundup the 'Marketing Campfire.' Bring your s'mores, and gather 'round for something even more tantalizing than ghost stories: inbound marketing updates, freshly roasted from all around the web. The lesson?

Campaign 69

Campaign Represent Engineering Start-ups 69

Hubspot

JULY 10, 2017

You finally produced and posted your first series of marketing videos. Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.”

Entertainment 78

Entertainment Promote Closing Product 78

Hubspot

JANUARY 9, 2020

How is this still the case in 2020? But marketers still can’t find an enterprise software solution that doesn’t make their head hurt. Enterprise software providers have for years had the option to offer marketers tools that are both powerful and easy to use. So how did enterprise software providers lose their way?

A/B testing 71

A/B testing Technology Technology B2C 71

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. So how do you get this killer line-up?

B2C 78

B2C A/B testing Campaign Strategize 78

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. If you've outsourced your search engine optimization to an agency, you probably have an idea of how complicated it is (that's why you outsourced it, right?),

Entertainment 60

Entertainment Retail Engineering Follow-up 60

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Here’s how.

Objectives and Key Results 112

Objectives and Key Results Technique Engineering Strategize 112

Search Engine Land

MARCH 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. How much should you budget for content? What do most marketers budget for content marketing? Overall, 51% of marketers spend $80,000 or below on content marketing quarterly.

Objectives and Key Results 96

Objectives and Key Results Transportation Hospitality Healthcare 96

Hubspot

DECEMBER 16, 2020

After months of working on a marketing campaign, nothing's worse than realizing you aren't seeing the results you expected. No matter how hard you try, it's impossible to know exactly how well a campaign will do before you run it. It's called predictive marketing. Now, predictive marketing is all around us.

A/B testing 101

A/B testing Contact Campaign Promote 101

Hubspot

JANUARY 20, 2020

But that doesn't mean your SEO strategy is futile. It just means you'll need to get creative to rank on page one. I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond.

E-commerce 88

E-commerce Real Estate Growth B2C 88

Hubspot

DECEMBER 18, 2023

To help you get started, I’ll share insights on how experts use Google Alerts to help them sell. I'll also provide a walkthrough showing you how to set up a lead-tracking Google Alert for yourself. I'll also provide a walkthrough showing you how to set up a lead-tracking Google Alert for yourself. But that‘s not all.

Prospecting 70

Prospecting Price Sales Up-sell 70

Hubspot

FEBRUARY 18, 2019

Content marketing is in its infancy compared to television and film, but some of the best writers and publications in our industry have already crafted articles that we revere as the Friends or Forrest Gump of the space. What Creativity Looks Like in Marketing Today | Harvard Business Review. SEO Is Back. Thank God. |

Campaign 77

Campaign Engineering Promote Growth 77

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.

UX 98

UX Referrals Growth Follow-up 98

Hubspot

SEPTEMBER 13, 2017

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. And for much of that time, our strategy for determining our editorial calendar has stayed the same: We've identified keywords we want to rank for in search, written a blog post about it, and moved onto the next one. In our case, the answer is.

Start-ups 76

Start-ups User Experience Follow-up Engineering 76

ConversionXL

AUGUST 7, 2019

Influencer marketing has been around long enough to generate great case studies—and skepticism. That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020.

B2B 110

B2B Promote B2C Niche 110

Hubspot

SEPTEMBER 4, 2019

Earning high-quality backlinks is probably the most challenging part of SEO. But if you want to boost your SEO performance, you need to make sure you consistently earn high-quality backlinks to your website, better and faster than your competition. Go check it out yourself.". Reclaim Unlinked Mentions. Image Source.

A/B testing 101

A/B testing Pitch Referrals Niche 101

Hubspot

APRIL 8, 2019

One of the most effective methods for spreading brand awareness and attracting new customers to your business is through content marketing. Ultimately, customer marketing is a critical component for long-term, sustainable growth. Content marketing tips. In fact, 63% of businesses don't even have a documented content strategy.

E-commerce 78

E-commerce Follow-up Growth Promote 78

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future.

Real Estate 76

Real Estate Growth Start-ups CTR 76

Hubspot

FEBRUARY 28, 2020

If you've followed HubSpot's history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we had a team to manage our web strategy. And while some individual marketers measured the success of pages that contributed to their lead goals, nobody was measuring the overall success of the website.

User Experience 96

User Experience Click Through Rate A/B testing Conversion 96

Hubspot

AUGUST 7, 2012

Creating slide decks is a regular practice for many marketers. In fact, one of the most powerful marketing platforms for visual content is the versatile presentation platform, SlideShare, and it's a great platform for getting even more out of your slide presentations. Let's get started! 2) Leverage Guest Blogging to Get Early Exposure.

Presentation 75

Presentation Lead generation Follow-up Education 75

Hubspot

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". Inbound marketing focuses on attracting the right people to your company. You can learn more about how to implement a blogging strategy here.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Hubspot

FEBRUARY 15, 2013

So with all this bad advice floating around the web, how do you distinguish between what you should -- and shouldn't -- believe? We’re here to share some of the worst pieces of social media advice we've seen to debunk all those misguided "best practices" and steer you in the right direction toward social media marketing truth and justice.

Networking 78

Networking Follow-up X-functional Start-ups 78

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? I've also written a few ultimate guides in my time.

Networking 78

Networking Entertainment Promote Lead generation 78