Martech

MAY 7, 2024

New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. GenAI images and text. Image: Meta. Text creation.

Technology 100

Technology Technology Price Campaign 100

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? When and how to use it.

Conversion 114

Conversion SQL Campaign CRM 114

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

Objectives and Key Results 107

Objectives and Key Results Lead generation Campaign Up-sell 107

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. For instance, imagine an ecommerce company using AI to analyze user interactions. Using an AI copywriting tool, the brand spruced up its Facebook ads. Take Coca-Cola, for example.

Campaign 114

Campaign A/B testing Objectives and Key Results Appointment 114

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. ” How it works. .” ” How it works. .” ” How it works. Get the daily newsletter search marketers rely on. Shoppers in the U.S.

Conversion 118

Conversion Process Retail Price 118

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. The sheer size of Facebook means there’s likely an audience for any product. Defined audience. Strong goals.

CTR 134

CTR Follow-up Networking Conversion 134

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. How long should a social video be? How long should a social video be? Halloween is traditionally the perfect season to anticipate unexpected shocks. Last year, 15.4

Follow-up 118

Follow-up Growth Engineering Technology 118

Search Engine Land

NOVEMBER 22, 2023

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. I am trained with Search Engine Land content.

Promote 112

Promote Retail Engineering Price 112

Search Engine Land

SEPTEMBER 25, 2023

Bad KPI 1: Spend What to use instead: Profit I’m not saying the concept of a budget is moot, but spend should not be the starting point or goal for campaigns unless : You’re just beginning and have no CRM data to reference. That said, we still get companies coming to us frequently and saying, “We’d like to spend this.” Why it matters.

Campaign 121

Campaign CRM B2C B2B 121

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

NOVEMBER 7, 2023

But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? And how do you ensure content is social-media friendly? We all know what’s involved in crafting the perfect, most SEO -conscious article for the web.

Retail 110

Retail Engineering Presentation Referrals 110

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Understood?

Campaign 82

Campaign Customers Technique Strategize 82

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on. What has Meta said?

User Experience 89

User Experience Advertising/ Marketing Launch Networking 89

Search Engine Land

APRIL 19, 2023

Are you wondering how much you should spend on your Facebook and Instagram ads? This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results. How do you optimize the budget settings on Facebook?

Campaign 100

Campaign Up-sell Start-ups Lead generation 100

Search Engine Land

JANUARY 29, 2024

Brands are susceptible to counterfeit scams on Facebook, posing a threat to their reputation and consumer confidence. Brands are susceptible to counterfeit scams on Facebook, posing a threat to their reputation and consumer confidence. How it works. ” Get the daily newsletter search marketers rely on. Why we care.

Strategize 99

Strategize Process Product Customers 99

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. More bluntly, how do businesses use these social media channels to impact their business performance?

B2B 124

B2B X-functional Pharmaceutical B2C 124

Search Engine Land

FEBRUARY 15, 2023

Are Facebook ads still working in 2023? Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebook’s modeling and AI have caught up with all the changes, I’m now seeing better ad performance than I’ve seen in years.

Campaign 100

Campaign Networking Lead generation Conversion 100

Search Engine Land

FEBRUARY 1, 2024

How it works. Engaged-view is available for all placements except Facebook in-stream video ads that cannot be skipped. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. Why we care. What Meta is saying.

Conversion 112

Conversion Campaign Process Customers 112

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing?

A/B testing 101

A/B testing Click Through Rate Objectives and Key Results Campaign 101

Search Engine Land

JANUARY 31, 2024

Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions.

Referrals 133

Referrals Cross-sell Engineering Conversion 133

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Dominate the social platforms Facebook and X. This is especially true in large urban centers. TV is as efficient as it is effective.

Trust 111

Trust Represent Legal Niche 111

Martech

MAY 8, 2024

The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Since there wasn’t anyone around to give me a second opinion, I decided to use the their virtual try-on tool.

Government 90

Government Legal Trust Represent 90

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. How it works. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Shoppers in the U.S.

Conversion 92

Conversion Retail Price Engineering 92

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B 120

B2B Drivers/motivators Campaign B2C 120

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

E-commerce 96

E-commerce Hospitality Customers Strategize 96

Search Engine Land

SEPTEMBER 22, 2023

Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. We used Google’s free Campaign URL Builder tool to add campaign parameters to the URLs in the call to action at the end of each post.

Objectives and Key Results 109

Objectives and Key Results Campaign Referrals Gaming 109

Search Engine Land

JANUARY 16, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. I am trained with Search Engine Land content.

Transportation 87

Transportation Engineering Service Price 87

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. You can capture that passive audience using paid ads by including broader, awareness-based coverage focusing on branding your company as a potential employer.

Healthcare 130

Healthcare Strategize Promote Campaign 130

Search Engine Land

DECEMBER 12, 2023

Over the past several years, Meta has unified Facebook, Instagram and (to a lesser extent) WhatsApp into an integrated ad platform. However, unless your account has exceedingly high visibility and organic reach, doing so with any consistency or volume will be challenging unless you use paid tools. How findable your content is.

Lead generation 91

Lead generation Campaign Contact Follow-up 91

Search Engine Land

JUNE 21, 2023

Are you looking to get more leads for your business on Facebook ? This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads. The biggest difference is that instant forms happen all on Facebook. Conversions. (In

Conversion 90

Conversion Lead generation Objectives and Key Results Campaign 90

Search Engine Land

MAY 16, 2024

Search was already fragmenting We don’t know exact data on overall Google Search usage in 2024 and how it compares to previous years. While Google is a monopoly general search engine, people are searching on other platforms – Amazon, TikTok, YouTube, Facebook, Reddit and more. We knew this was coming. It took just 20. Dig deeper.

Gambling 103

Gambling Launch Follow-up Engineering 103

ConversionXL

JULY 8, 2021

The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. How to calculate conversion rate. Ecommerce purchases from Facebook Ads. But again, context matters.

Conversion 156

Conversion Growth Gambling A/B testing 156

ConversionXL

JANUARY 18, 2022

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. happen on Facebook and 3.1%

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. How are holiday shoppers processing this change in the calendar? Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. A survey of U.S.

Retail 109

Retail Promote Customers Start-ups 109

Search Engine Land

FEBRUARY 29, 2024

Each also enables targeting options using keywords, interests and more. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey. Personalized content experience. Higher user reviews for products.

Engineering 121

Engineering Campaign Education Service 121

Martech

APRIL 17, 2024

Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. Google didn’t help itself or its users by wrapping all this in a UI which, to use a technical term, “Sucks.”

Healthcare 107

Healthcare GTM Clients Price 107

Lead Fuze

NOVEMBER 10, 2023

Ever wonder how your favorite online store seems to read your mind, popping up with just the right product at just the right time? Welcome to the world of Facebook AI advertising. Imagine a digital marketer working tirelessly 24/7, sifting through mountains of data and making sense of it all. But wait – there’s more!

Objectives and Key Results 52

Objectives and Key Results Campaign Growth Engineering 52