Search Engine Land

JUNE 23, 2023

So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. Here’s how. Get the daily newsletter search marketers rely on.

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Product Technology Technology Process 105

Search Engine Land

MARCH 14, 2024

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content.

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Search Engine Land

DECEMBER 6, 2023

Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. Inventory structuring for an SEO-friendly taxonomy Use generative AI to examine the current content on a website, whether it’s product listings on an online store or the entire collection of articles for a web publisher.

Niche 131

Niche User Experience CTR Click Through Rate 131

Search Engine Land

APRIL 19, 2023

Our last article, How to deploy advanced schema at scale , covered the schema deployment and maintenance process. This article will discuss the KPIs for measuring the impact of schema deployment, ways to monitor schema errors, and how to analyze your content’s SERPs performance. Get the daily newsletter search marketers rely on.

CTR 106

CTR Click Through Rate Engineering Campaign 106

Search Engine Land

FEBRUARY 12, 2024

Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. We’ll cover: How machines process human language as signals and noise, not words and concepts. How do machines understand language?

Technique 124

Technique Engineering Electricity Niche 124

Search Engine Land

SEPTEMBER 1, 2023

With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company. ” “This means we need to question how to stay at the forefront of this.

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Click Through Rate Engineering Presentation Technique 143

Search Engine Land

NOVEMBER 29, 2023

Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Google’s shifting focus: From search to discovery In the past four years, Google has undergone fundamental shifts: From answers to journeys.

Networking 108

Networking Follow-up Sports Engineering 108

Search Engine Land

MARCH 10, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

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Commission Objectives and Key Results SQL A/B testing 94

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads. This was the third confirmed update to the algorithm, which launched Jan.

E-commerce 85

E-commerce Electricity Pharmaceutical Engineering 85

Search Engine Land

SEPTEMBER 5, 2023

Any amount of mature content can cause Google to label a website as “adult” and limit its exposure for most queries. It’s a good practice to label any adult content as such using <meta name="rating" content="adult"> tag that will signal to Google that this content should be filtered from SafeSearch.

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Represent Start-ups Conversion Education 134

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Let’s consider an example: A user realizes they have a problem and conducts a Google search to understand potential solutions, searching out a pain/need/want/desire.

Objectives and Key Results 115

Objectives and Key Results Cross-sell Strategize Retail 115

Search Engine Land

FEBRUARY 28, 2023

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. Also known as PAA, this Google SERP feature plays a significant role in a brand’s online reputation. What is Google’s People also ask ? Let’s look at “How is Frontier Airlines rated?

CTR 96

CTR Clients Click Through Rate Education 96

Search Engine Land

DECEMBER 27, 2023

Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Google opened access May 25. Dig deeper.

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Engineering Follow-up Launch Start-ups 127

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” I have been talking about brand SERPs since 2013.

Niche 96

Niche Clients Entertainment Engineering 96

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. On average, 21% of consumers complete their seasonal gift purchases by mid-October, according to Google.

Click Through Rate 135

Click Through Rate A/B testing Retail Strategize 135

Search Engine Land

FEBRUARY 14, 2023

You have to worry about your content strategy , keyword selection , Google ranking signals , backlinks , and competition. I wouldn’t know how difficult it is to rank for a specific keyword without analyzing Google’s SERPs first. Determine how you “could” rank for this keyword. Content ideas.

Education 96

Education Angle UX Click Through Rate 96

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks. Get the daily newsletter search marketers rely on.

Objectives and Key Results 96

Objectives and Key Results Commission Entertainment Engineering 96

Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks. And you need to.”

Niche 113

Niche Clients Engineering Quota 113

Search Engine Land

JANUARY 30, 2023

Long-tail keywords: What are they and why use them for SEO? It’s also widely accepted that 15% of search queries on Google are new. It’s also widely accepted that 15% of search queries on Google are new. Start small, gain traction A long-tail keyword strategy is ideal for gaining traction in a new market.

Niche 97

Niche Engineering Start-ups User Experience 97

Search Engine Land

JANUARY 16, 2023

Google Speed Update: New ranking algorithm designed for mobile search. In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. It applies the same standard to all pages, regardless of the technology used to build the page. Also on this day.

Engineering 91

Engineering Drivers/motivators Retail Conversion 91

Search Engine Land

MARCH 15, 2023

This article will break down the common challenges in schema implementation and how to deploy advanced schema at scale. Schema deployment has always been a resource and time-intensive process requiring SEO, IT, content, analytics, and digital marketing teams to come together. However, deploying schema is challenging.

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GTM Objectives and Key Results CTR Click Through Rate 90

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content.

Objectives and Key Results 92

Objectives and Key Results Launch Engineering Commission 92

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” To be clear, Google does not use Domain Authority to determine ranking.

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Real Estate Engineering Launch Networking 93

Search Engine Land

JANUARY 20, 2023

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant.

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Engineering Legal Retail Represent 94

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

Click Through Rate 78

Click Through Rate Engineering Start-ups Presentation 78

Hubspot

DECEMBER 17, 2019

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. What's a marketer to do?

Real Estate 98

Real Estate Clients Hospitality CTR 98

Hubspot

APRIL 6, 2018

In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. A SERP is the web page you see when you search for something on Google. Page two of Google.” Rich Snippets.

Engineering 76

Engineering Price Territory Strategize 76

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. At least that's the prevailing belief among modern marketers and SEO specialists. At least that's the prevailing belief among modern marketers and SEO specialists. But — just how valuable is a page-one ranking?

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CTR Click Through Rate Drivers/motivators Represent 101

Beeketing

APRIL 22, 2021

Example: When you search for “Skating shoes for females,” you instantly see your site topping in the search results by Google. SEO is the process that increases your website visibility to attract ample organic traffic, which in turn helps in gaining high ranks in Google. . Or network traffic? What is E-Commerce SEO?

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E-commerce Networking Engineering User Experience 98

Search Engine Land

FEBRUARY 3, 2023

Google wasn’t happy about the news. ” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. .”

Non-Profits 87

Non-Profits Engineering Appointment Legal 87

Hubspot

SEPTEMBER 25, 2018

Oftentimes, marketers focus heavily on Google when vying for traffic. For instance, I'm willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, "How's our organic search?" "How How can we capture page one on Google?" "How How can we capture Bing traffic?".

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Engineering Market share Meeting Service 96

ConversionXL

MARCH 2, 2016

How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. Google and Bing are constantly changing their interface. Here are a few things we’ll touch on in the article: How Do Users View Google Search Results, Now vs Then ?

Engineering 91

Engineering User Experience 91

Hubspot

APRIL 15, 2013

Google rich snippets. They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. Have you noticed that when doing a Google search, certain listings just look sexier than others? What are rich snippets?

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Click Through Rate Follow-up Price Start-ups 77

Search Engine Land

APRIL 18, 2023

Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent. SEO or PPC?

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Hubspot

JULY 30, 2013

If you spend much time reading "the blogs," you’ve probably read that rich snippets are an overlooked but essential component of your SEO success. Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise. what exactly is a rich snippet, anyway?

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Objectives and Key Results Price Engineering Pitch 75

Hubspot

APRIL 9, 2020

That’s how search engines provide relevant information to users. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. They generally want the same thing. We just try to keep up.

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User Experience Real Estate Engineering Start-ups 94