ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. Take UK fintech brand Tide.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 98

Lead generation Campaign Contact Follow-up 98

Hubspot

DECEMBER 9, 2012

So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?), Check out the full story for more information here.

User Experience 75

User Experience Networking Sports Launch 75

Hubspot

JUNE 23, 2013

Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money. On Thursday, Facebook took a stab at its Twitter rivals by launching video on Instagram. Now, Instagram users will be able to share 15-second videos via the social network. Here''s what you may have missed this week about all things Facebook.

Launch 73

Launch Networking Conversion Customers 73

Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns. See terms.

Real Estate 106

Real Estate User Experience Strategize Closing 106

Hubspot

DECEMBER 23, 2012

Happy Holidays, marketers! :-). We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! It's time to deck the halls with the top marketing stories of the week. Users spoke, and it turns out that Instagram listened.

Launch 67

Launch Leadership building Networking Engineering 67

Hubspot

FEBRUARY 10, 2013

If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. Read the full story from Marketing Land here. Not to worry, though!

A/B testing 71

A/B testing Campaign Gaming Networking 71

Heinz Marketing

OCTOBER 31, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Or maybe you’ve wondered how your favorite Instagram influencers make those eye-catching stories and posts every day? With its simple UI and array of customization, anyone can download the app and post to Instagram within minutes.

Consult 121

Consult Contact Process Customers 121

Hubspot

AUGUST 12, 2012

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. How Top Brands Are Using Instagram, From Simply Measured. This story comes to us from the Simply Measured analytics blog. Check out the full story here.

B2C 62

B2C Campaign Launch Networking 62

Sales Pop!

OCTOBER 19, 2023

Without a doubt, consumer social media usage on Instagram is at an all-time high. Instagram marketing is effective for B2B brands because it’s where the customers are. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

B2B 52

B2B Niche Click Through Rate Growth 52

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Entertainment 138

Entertainment Sports Niche Retail 138

Heinz Marketing

FEBRUARY 22, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I graduated with my degree in digital marketing several years ago, but with the ever-changing technology and evolving digital strategies , I always find something new to get excited about. Right now, these are 3 digital marketing trends that I am excited about!

Consult 131

Consult Technology Technology 131

Hubspot

SEPTEMBER 30, 2012

Not only are the leaves taking on that nice red hue, but several well-known companies in the marketing world are experiencing some big changes, too. Sit back, grab a pumpkin spice latte, enjoy the fall breeze, and read about the changes in the marketing world that are unfolding before you. Instagram Now Bigger Than Twitter on U.S.

Meeting 66

Meeting Engineering Gaming Networking 66

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year.

Gambling 125

Gambling Entertainment Gaming Campaign 125

Search Engine Land

AUGUST 10, 2023

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. So, how can you prepare your performance marketing team for this change? Get the daily newsletter search marketers rely on.

Price 96

Price Promote Networking Engineering 96

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. Why we care.

Launch 112

Launch Networking Follow-up Engineering 112

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. Consumers who opt in will get three reminders about a marketing event: One day before, 15 minutes before and at the time it happens. Reminder Ads image via Instagram Now in search. Meta is floundering fiscally, but more ads on Instagram may be counterproductive.

Launch 85

Launch Networking Process Product 85

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. This favorable word-of-mouth tells a surprisingly scary story, too. But this has an impact on digital marketers, too. 62% used Instagram. Get the daily newsletter search marketers rely on. Last year, 15.4

Follow-up 119

Follow-up Growth Engineering Technology 119

Sales Pop!

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. Your Airbnb can thrive in this bustling market with a well-rounded approach.

Hospitality 52

Hospitality Strategize Price Promote 52

Martech

MAY 12, 2023

Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Crop images to adjust visuals for different formats, such as social posts, stories, or short videos like Reels. If it makes life easier for marketers, we’re all in favor of it.

Campaign 112

Campaign Meeting Service Process 112

ClickFunnels

JUNE 23, 2021

Online marketing terms can be confusing. As we have explained on Instagram , generating leads isn’t about adding random people to your email list, it’s about getting the contact details of your dream customers. Follow us on Instagram! Follow us on Instagram! Follow us on Instagram! There’s lead generation.

Lead generation 219

Lead generation Appointment A/B testing Pitch 219

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! Follow us on Instagram! Follow us on Instagram! #3

Cross-sell 246

Cross-sell Sales Niche Price 246

ClickFunnels

AUGUST 2, 2021

The post How To Do Digital Marketing – A Simple Step By Step Guide appeared first on ClickFunnels. You can’t expect to build a successful business if you don’t know how to do digital marketing. SEO, social media, influencer marketing… Where should you even begin?? Of course, that is easier said than done. Continue reading….

Niche 290

Niche Follow-up Up-sell Start-ups 290

Search Engine Land

NOVEMBER 22, 2023

a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads. Australia market only. ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on. For $US10.50 Why we care. Ad-free monthly plan : For $US10.50

Strategize 114

Strategize Consult Campaign Engineering 114

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. Despite it’s more than 1 billion monthly active users, Instagram lags behind. . 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram.

B2B 113

B2B Education Promote Referrals 113

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. Get the daily newsletter search marketers rely on.

Niche 124

Niche Promote Campaign Launch 124

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. So what does Threads mean for marketers? It looked like Twitter.

Entertainment 91

Entertainment Launch Territory Sports 91

Sales Pop!

NOVEMBER 17, 2022

It’s no secret why 67% of marketers are using Instagram to reach their target audiences. The platform boasts around 1.440 billion monthly active users, and around 71% of US adults aged 18-29 use it, making it a powerful marketing tool for businesses. Best Ways to Optimize Your Instagram Profile for Growth.

A/B testing 97

A/B testing Follow-up Growth Customers 97

Martech

AUGUST 4, 2022

I realized women’s stories weren’t being told or prioritized in the industry. I was learning about all these incredible women and I wanted to help tell their stories. They also needed to take more ownership of their content and communication strategy which was largely built on Instagram. It was Instagram first.

Customers 100

Customers Entertainment Launch Drivers/motivators 100

Heinz Marketing

MARCH 25, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. Instagram has been a long ignored social media platform for us as an organization. We probably haven’t given it a fair shot for B2B Marketing, to be honest, but that’s a post for another day.) . Real stories, not aspirations. Recruiting Challenges.

B2B 105

B2B Promote Consult Networking 105

Martech

OCTOBER 6, 2023

Inserting generative AI into the Facebook (and Instagram) ad workflow is likely to appeal to the smaller businesses that constitute the bedrock of Meta’s advertising business. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? ” Why we care.

Launch 138

Launch Conversion Process Customers 138

Hubspot

JUNE 30, 2021

As a millennial, it's no surprise that Instagram is one of my favorite social media platforms. As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience. Best Video Format for Instagram. This is the proper video quality for a post on the Instagram feed.

Networking 101

Networking 101

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 114

B2B Launch Campaign Entertainment 114

Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Get the daily newsletter search marketers rely on. spend ~5 hours per week on Instagram. Instagram In 2021, there were 1.21 SUBSCRIBE See terms. Gen Z users in the U.S.

Engineering 127

Engineering Networking Entertainment Follow-up 127

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. Last year, we started asking ourselves what Stories might look like in a professional context.

Launch 98

Launch Networking Entertainment Follow-up 98

Hubspot

APRIL 13, 2020

As a marketer, you know you've got what it takes to build and manage an incredible Instagram page. The tiny snag: How in the world are you supposed to make Instagram Stories Swipe Ups worthwhile, for your audience and your ROI? Best Practices for Driving Instagram Story Traffic. It could be your delivery.

Promote 101

Promote Follow-up Drivers/motivators Up-sell 101