Martech

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking.

Strategize 104

Strategize Product 104

Martech

NOVEMBER 27, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

A/B testing 108

A/B testing Represent Follow-up Customers 108

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Ad creation.

A/B testing 114

A/B testing Campaign Click Through Rate Promote 114

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. By grouping your email list properly, you set yourself up for targeting the right people with the right content. Either way, segments allow for more personalized and targeted content. Let’s take travel as an example.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 105

Niche Territory Education Referrals 105

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. In my previous article, “ B2B SaaS SEO: Mapping your keywords to the customer journey ,” I discussed strategically influencing B2B SaaS customer journeys through keyword analysis and content tagging.

Customers 105

Customers User Experience Referrals B2B 105

Search Engine Land

APRIL 23, 2024

Both emphasize the importance of creating informative and helpful content tailored to the target audience’s search intent , weaving relevant keywords into the content and consistently producing quality content following platform best practices. The same goes for adding keywords to video captions and voiceovers.

Entertainment 113

Entertainment Objectives and Key Results Follow-up Engineering 113

Salesforce

DECEMBER 6, 2023

These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Knowing what paths a user might take and considering possible content variations can help inform designs. Or, we might ask whether the content the LLM generates should be more professional or personable.

Conversion 126

Conversion Technique Represent Launch 126

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

Entertainment 139

Entertainment Sports Niche Retail 139

Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. And now AI in email marketing is helping to boost results even more. What is AI in email marketing?

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Trust 111

Trust Customers Healthcare Service 111

Salesforce

JANUARY 29, 2024

Table of contents What is an email list? Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Most marketers use email lists, so you need to have a good one to compete. Why is building an email list important? What are some common email list mistakes?

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

FEBRUARY 5, 2024

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. Dynamic user-centric metrics capture behavioral signals that change continuously, reflecting the ongoing interaction between users and a website. These metrics support adaptive KPI frameworks.

Lead generation 125

Lead generation User Experience Conversion Meeting 125

Partners in Excellence

JANUARY 15, 2024

Many of our news feeds present content based on that which we have read and consumed in the past. Facebook, LinkedIn and other social channels are (in)famous for feeding us content based both on our interaction with the content and their insight into activity on other sites. And sometimes this is very helpful.

Represent 116

Represent Presentation Up-sell Clients 116

Search Engine Land

FEBRUARY 28, 2024

While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy. Be careful not to prioritize SEO metrics over user experience or other aspects of your marketing strategy. Get the daily newsletter search marketers rely on. See terms.

User Experience 114

User Experience UX Strategize Engineering 114

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. We fake it.”

Gaming 137

Gaming Engineering Presentation UX 137

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. A strategic content approach helps build lasting connections with your audience.

B2B 122

B2B Represent Campaign Strategize 122

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 104

Technology Technology Launch Represent 104

Search Engine Land

NOVEMBER 27, 2023

Type of ad placement: Video ads serving into video players with video content must be accurately declared as either “In-stream” or “Accompanying Content” placements (for Ad Manager, see plcmt parameter ). Example: A video ad that is played before, in the middle of, or after the stream of a user-requested video content.

Gaming 107

Gaming Start-ups Follow-up Engineering 107

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

A/B testing 98

A/B testing Strategize User Experience Technology 98

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Territory 86

Territory Referrals User Experience Conversion 86

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 105

Product Objectives and Key Results Strategize Technology 105

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Salesforce

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

SQL 101

SQL Cross-sell Campaign Trust 101

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Customers 91

Customers Objectives and Key Results Manufacturing CRM 91

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customers 100

Customers Represent Promote Start-ups 100

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

B2B 59

B2B Customers Education Entertainment 59

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers. You are a data analyst.

Technology 142

Technology Technology Campaign Technique 142

Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity. For example, asking ChatGPT 3.5 These AI “Aha!”’

Campaign 128

Campaign Launch Represent Strategize 128

Highspot

MARCH 21, 2024

Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? Sales Email Success Metrics Sales vs. Marketing Emails Sales emails are a sales rep’s digital handshake. Understand The Value You Bring to The Market Competition is fierce in B2B sales.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Dig deeper: What are marketing attribution and performance management platforms?

Relationship building 108

Relationship building Repeat business Campaign Strategize 108

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts. Are you being honest?

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? Sephora’s Beauty Insider Community is a prime example, transforming into a space where customers actively support and advise each other. But first — what exactly are micro-communities?

Niche 107

Niche Drivers/motivators Trust Clients 107

Search Engine Land

APRIL 22, 2024

Over the years, Google has seemingly established a pattern in how it interacts with the web. This article explores this “give and take” pattern through several examples. For example, in the past, meta keywords could tell Google which keywords were relevant to a given webpage. Give and take examples 1.

Engineering 113

Engineering Start-ups Follow-up Up-sell 113

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 132

Strategize Education Price Service 132

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. For example, colors, symbols and numbers can have varying connotations across cultures.

Territory 123

Territory Legal UX User Experience 123