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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

There are strategies you can implement to convert that traffic into paying customers. Here are some key areas to focus on: Use white space to declutter your pages. Focus on your page speed – slow sites lose 90% of leads. Use responsive design to adapt to all devices. What is your conversion rate (CVR)?

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. What comes to mind when you think of the fading days of summer?

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Best of SearchBot: Create a monthly newsletter to generate more leads

Search Engine Land

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Clients 98
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

B2B 111
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What Is Sales Funnel Analytics? [And How To Effectively Use It]

ClickFunnels

It enables you to conduct sales funnel analysis for the purpose of conversion rate optimization: You identify the weak spots in your funnel. It enables you to conduct sales funnel analysis for the purpose of conversion rate optimization: You identify the weak spots in your funnel. Conversion Rates. Sounds interesting?

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How To Get The Highest Quality Leads From Your Sales Funnel

ClickFunnels

It’s important to use the correct definition of the word “lead” if you want to create an effective lead generation strategy. Lead generation relies on inbound marketing (with the exception of paid advertising), sales prospecting relies on outbound marketing – usually cold outreach. Lead generation isn’t free.

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How to make PPC work for SMBs

Search Engine Land

Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands. This article outlines the key differences between enterprises and SMBs when it comes to PPC and specific optimization tactics for maximizing ad spend. This significantly impacts marketing strategy.

Territory 102