SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Remote vs. In-Person: Which is Better?

B2B 79

B2B Angle X-functional Trust 79

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Objectives and Key Results 133

Objectives and Key Results Follow-up Start-ups Engineering 133

SaaStr

OCTOBER 12, 2023

Woody Marshall is a General Partner @ TCV , one of the most successful growth funds of the last decade with a portfolio including the likes of Facebook, AirBnB, Spotify, LinkedIn and many more incredible companies. Which type of growth companies will vs will not be able to raise? The Growth Landscape Overview: Is growth dead?

Growth 92

Growth Price Technology Technology 92

Search Engine Land

AUGUST 24, 2023

I looked at Search Engine Land’s referral data from X, comparing 2023 vs. 2022 (from Jan. Twitter/X was our third largest referral source from social, not far behind LinkedIn and Facebook. 23): Sessions were up 50% Pageviews were up 62%. Social overall accounted for 5.8% of all Search Engine Land sessions.

Referrals 91

Referrals Engineering Growth Start-ups 91

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

B2B 117

B2B Technology Technology Pipeline 117

Adaptive Business Services

FEBRUARY 23, 2022

I have never liked Facebook. The only social platform that I am marginally social on is LinkedIn because … it’s still largely business. However, even that is changing on LinkedIn and, for me, that ain’t exactly a selling point. I use a sniper rifle vs. a shotgun. Shotguns are for marketers.

Clients 71

Clients Up-sell Business Services Sell 71

ClickFunnels

JANUARY 31, 2022

It’s important to keep up with marketing trends. 1 Marketers Say That Lead Generation Is Their Top Marketing Priority. When Hubspot asked marketers: “What are your top marketing priorities in the next 12 months?”. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. #2

Lead generation 275

Lead generation Niche Campaign B2B 275

ClickFunnels

AUGUST 2, 2021

Typically, they specialize in one lead generation method, such as paid advertising, webinar marketing , content marketing, social media marketing, influencer marketing, etc. When you are just starting out as an entrepreneur, you have to juggle a bunch of tasks, including product development, marketing, sales, and more.

Lead generation 264

Lead generation Territory Contact Start-ups 264

SaaStr

JANUARY 4, 2022

Top-of-market comp. This doesn’t mean competing with Google / Facebook / Huge Public Companies, but it does mean being top-of-market vs. other startups. They really want to work somewhere that pays top of market, even if it’s more work and harder than working somewhere else. A great boss.

Promote 102

Promote Start-ups Sales 102

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? Nothing in marketing is new.

Networking 123

Networking Promote B2C Engineering 123

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook. Image Source.

Lead generation 78

Lead generation Networking Up-sell Drivers/motivators 78

Search Engine Land

MARCH 10, 2023

This reminds me of a famous quotation on optimism vs. pessimism attributed to Henry Ford: “Whether you think you can, or you think you can’t – you’re right.” Get the daily newsletter search marketers rely on. Facebook updates are more public than they used to be. SUBSCRIBE See terms. SEO is no exception.

Real Estate 102

Real Estate Government Engineering User Experience 102

Lead Fuze

OCTOBER 20, 2023

Discover how to use the potency of optimistic comments and transform it into a powerful marketing tool. Automation vs Manual Requests In today’s digital world, many companies use automated emails as part of their strategy to gather testimonials from satisfied clients. star reviews.

Customers 52

Customers Trust Clients Niche 52

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. Get the daily newsletter search marketers rely on. Affiliates have been leveraging this for years by first trying to rank for the brand or product they are running affiliate marketing for. The search landscape is changing heavily.

Engineering 108

Engineering Networking Clients Construction 108

ClickFunnels

OCTOBER 20, 2021

The post 3 Lead Generation Strategies For The Life Insurance Market appeared first on ClickFunnels. That’s why today we are going to share three lead generation strategies that can work well for the life insurance market…. Say, if you had success on Facebook, why not try LinkedIn? Want to sell more life insurance?

Lead generation 242

Lead generation Niche Promote Up-sell 242

Martech

SEPTEMBER 1, 2023

One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) A professor friend summed it up with a tongue-in-cheek Facebook post: “So … I’ve been working a lot with chatGPT in developing a new course. Content creation vs. content editing Content propagation.

Territory 124

Territory Government Technology Technology 124

Search Engine Land

MARCH 20, 2023

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share. Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No.

CTR 94

CTR Drivers/motivators Territory Finance 94

Adaptive Business Services

JANUARY 13, 2021

Is it integrated with other marketing/sales tools? Facebook and LinkedIn, several years ago, restricted this capability from third-party apps including Nimble. Activity vs. productivity. Your contact record is a history of engagement and it is the life blood of your CRM as a sales tool. MailChimp, others.

CRM 83

CRM Contact Pipeline Follow-up 83

Search Engine Land

AUGUST 11, 2023

Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market. Facebook Ads Library Similar to the Ads Transparency Center is the Facebook Ad Library. Get the daily newsletter search marketers rely on.

Campaign 94

Campaign Start-ups Growth Launch 94

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. Market share – splitting by digital and non-digital.

Objectives and Key Results 110

Objectives and Key Results X-functional Intrinsic Construction 110

Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. Get the daily newsletter search marketers rely on. On Facebook, LinkedIn, TikTok, etc.,

B2C 97

B2C Clients Start-ups Campaign 97

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. by posting about it on social media).

Customers 129

Customers Retail Cross-sell Follow-up 129

SaaStr

OCTOBER 13, 2020

On December 8-9, 20,000+ of the best revenue leaders from marketing, sales, customer success and product will come together to share their best practices at SaaStr Scale. . With the demand for these sessions, we’re now hosting three session tracks on Tuesday, December 8th – Marketing, Sales, and Product / Customer Success.

Networking 77

Networking Represent Growth Engineering 77

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Lead Fuze

OCTOBER 22, 2021

Before getting into what prospect vs lead means, using our journalist example, think about this in terms of needing a story for the front page of the Sunday edition. Marketing Qualified Leads (MQLs). Marketing Qualified Leads are leads generated from marketing efforts such as ads, blog posts, or other lead generation activities.

Prospecting 105

Prospecting Cross-sell Lead generation Contact 105

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Sales Hacker

SEPTEMBER 12, 2022

In this article, I’ll explain how startup companies can identify their target market and sell to them effectively. Why you need to identify your target market. 6 steps to identify your target market. Selling to your target market. Why you need to identify your target market. 6 steps to identify your target market.

Sell 81

Sell B2C Strategic partnership Sales 81

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. These prompts can inspire and generate ideas for limitless content marketing concepts. Before diving into AI-generated prompts, define your content marketing goals.

Objectives and Key Results 97

Objectives and Key Results Angle Healthcare Finance 97

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 114

B2C Retail B2B Campaign 114

Lead Fuze

NOVEMBER 30, 2021

I interviewed Gaetano to get his thoughts on permission based marketing and growth hacking. Gaetano DiNardi’s recent article really pissed off a lot of marketing managers. I had been following him on LinkedIn for a while when I saw his post that really got my attention. Today’s Two Rival Forces in B2B Marketing.

Sell 52

Sell Growth Contact Promote 52

ClickFunnels

OCTOBER 22, 2021

You can learn more about the difference between lead generation and sales prospecting here: “Lead Generation Vs Prospecting – The Differences Explained”. Obviously, the reasoning behind this marketing strategy is that if you try a free sample and like it, then you might buy the product. What Is a Lead Generation Funnel?

Lead generation 166

Lead generation Cold Call Contact Start-ups 166

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

ClickFunnels

JUNE 30, 2021

The post 3 Ways To Introduce A New Product In The Market appeared first on ClickFunnels. But how should you introduce it to the market? Did you know that the influencer marketing industry has been growing steadily for the last five years? In 2021 the industry is projected to reach a market size of $13.8 Other Platforms.

Product 148

Product Niche Launch Promote 148

Search Engine Land

JANUARY 12, 2023

Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well. LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings.

Engineering 95

Engineering Transportation Launch Trust 95

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? That means, yes – personas really do matter in content marketing. What is a persona in content marketing? Why do personas matter in content marketing? But that value is undeniable to your content marketing.

B2C 97

B2C Represent Angle Click Through Rate 97

PandaDoc

APRIL 20, 2022

Outbound sales vs. outside sales. Social selling leverages social networks like LinkedIn and Instagram to connect with potential customers outside of more traditional forms of contact. As LinkedIn reports: A referral like this comes with some measure of social proof that sales reps can leverage into a qualified lead.

Technique 98

Technique Cold Call Contract Cross-sell 98

Hubspot

OCTOBER 20, 2017

Say you're in the market for a new pair of headphones or a new guitar tuner. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market. Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? Google, right? Not so fast.

Product 78

Product E-commerce B2C Campaign 78