Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making.

Intrinsic 117

Intrinsic CTR Strategize Presentation 117

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Customers 91

Customers Cross-sell Campaign Lead generation 91

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it? See terms.

B2B 96

B2B Lead generation Education Campaign 96

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related.

Healthcare 112

Healthcare GTM Clients Price 112

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 126

CRM Technology Technology Campaign 126

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. Building strong collaborations, especially between the marketing and IT teams.

Strategize 104

Strategize Growth Technology Technology 104

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Objectives and Key Results 108

Objectives and Key Results Strategize Technology Technology 108

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Data has fueled digital marketing for many years. It is also important to clearly define the objectives of our analytics.

Finance 114

Finance Technology Technology Strategize 114

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice.

Campaign 109

Campaign Strategize Conversion Presentation 109

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Objectives and Key Results 121

Objectives and Key Results Strategize Legal A/B testing 121

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. In navigating a complex market, the precision and insights marketing mix models provide are essential for strategic planning.

Strategic planning 112

Strategic planning Technique Drivers/motivators Territory 112

Search Engine Land

JULY 1, 2023

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. SUBSCRIBE See terms.

E-commerce 106

E-commerce GTM Campaign Follow-up 106

Martech

JANUARY 30, 2024

Dig deeper: Cybersecurity for marketers: Teamwork is key to protect data Prioritize data protection How many times have you accepted a privacy agreement without actually reading it? And for marketing teams, it means leveraging data to improve user experiences. HIPAA enters when a certain class of data is at play. More technology.

Trust 102

Trust Customers Healthcare Government 102

Heinz Marketing

SEPTEMBER 24, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As Q4 approaches, it’s a great time to pause and reflect on performance throughout the year. Content Strategy Optimization PathFactory arms you with robust analytics to consistently fine-tune your content strategies. you’re seeing great results, or B.

User Experience 114

User Experience B2B Lead generation Campaign 114

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” Understanding market behavior allows you to predict future opportunities, manage risks, and allocate resources efficiently. Get the daily newsletter search marketers rely on.

Launch 112

Launch Process 112

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Monitor and analyze: Continuously monitor your website’s performance using analytics tools. Explain what tools and resources you would use to investigate what has happened and what impact it has had on your client’s website performance.

User Experience 92

User Experience Clients Consult Engineering 92

Search Engine Land

NOVEMBER 30, 2023

Marketers not wanting conversions that use data-driven attribution will be able to use the last-click model instead. This change will affect how marketers analyze and attribute conversions, crucial for identifying effective channels, touchpoints and strategies, enabling informed decision-making and resource allocation.

Conversion 110

Conversion Start-ups Process 110

Search Engine Land

MARCH 11, 2024

Content management systems can use AI algorithms to determine the optimal timing and frequency of content distribution based on audience behavior and platform analytics. Get the daily newsletter search marketers rely on. Look for features like topic ideation, content creation and content analytics.

Technology 120

Technology Technology Engineering Strategize 120

Search Engine Land

JANUARY 24, 2024

This rating reflects a product’s potential or current market success. Using product scoring, you can systematically choose which products to emphasize in your marketing and sales efforts, focusing on those with the strongest potential for advertising success. Preorder ratio. Business email address Subscribe Processing.

Campaign 97

Campaign Profit margin Product Construction 97

Salesforce

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Here’s how to think about marketing your business on a budget.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. Collectively, these reports offer a comprehensive view of market trends and competitive positioning. This integration allows you to: Analyze market trends.

Retail 94

Retail Product Non-Profits Profit margin 94

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Government 96

Government Campaign Conversion Technique 96

Salesforce

APRIL 24, 2024

Using zero copy integration, users can get the benefits of a CDP – like data harmonization, identity management, built-in analytics and activation – without the downside of physical data movement. But no data warehouse performs all the functions of a CDP, such as identity management and user-friendly analytics.

Customers 124

Customers Transportation Government UX 124

Martech

APRIL 23, 2024

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. Message preferences vary according to different countries and regions, and these insights are another advantage to using a solution that covers so many international markets. True Classic returns portal.

Click Through Rate 95

Click Through Rate Territory Retail Service 95

Search Engine Land

MARCH 15, 2024

Marketers and publishers who depend on CrowdTangle for trend analysis, post monitoring and analytics will need to seek alternative tools as the platform is being phased out. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. Why we care.

Meeting 99

Meeting Technology Technology Process 99

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

B2B 119

B2B Customers Appointment Objectives and Key Results 119

Martech

JANUARY 23, 2024

Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Customer understanding (data management and analytics). Why we care.

B2C 99

B2C Drivers/motivators Technology Technology 99

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Strategize 96

Strategize Campaign User Experience Start-ups 96

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Campaign 145

Campaign B2B Technology Technology 145

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. But let’s stop and question this for a moment.

B2B 128

B2B Construction Strategize Growth 128

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Once you’ve broadened your coverage to meet the passive market, you also want to remain top of mind when a potential candidate moves into the “actively seeking” mindset.

Healthcare 133

Healthcare Strategize Promote Campaign 133

Martech

DECEMBER 28, 2023

.” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes.

Government 102

Government Technology Technology Start-ups 102

Martech

APRIL 14, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Attribution modeling in marketing allows you to determine how beneficial each of those touchpoints is along the buyer’s journey. Table of contents What is attribution modeling?

Campaign 112

Campaign Clients Prospecting Start-ups 112

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Networking 107

Networking Retail Education Consult 107

Heinz Marketing

OCTOBER 13, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the B2B world today, adaptability and resilience are keys to success. Organizations that thrive are those who can effectively navigate change, whether it’s in response to market trends, technological advancements, or shifts in customer preferences.

Construction 112

Construction B2B Pipeline Drivers/motivators 112

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Ask your brand marketers to review how the new platform will render assets (e.g.,

X-functional 114

X-functional Cross-sell Contract Up-sell 114

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Can’t get the most from their data.

Customers 135

Customers Campaign Process 135