Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 112

B2B Objectives and Key Results Strategize CRM 112

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 107

B2B Objectives and Key Results Strategize CRM 107

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 128

CRM Technology Technology Campaign 128

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

Process 116

Process Technology Technology Government 116

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

CRM 110

CRM Customer Relationship Management Campaign Relationship Management 110

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Let’s focus on one important digital marketing element: a company’s website.

UX 115

UX Technology Technology B2B 115

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Campaign 115

Campaign B2B Follow-up Pipeline 115

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. The email marketer’s guide to effective marketing automation by Ryan Phelan.

Campaign 107

Campaign Strategize Conversion Growth 107

PandaDoc

MAY 15, 2024

What are the benefits of lead nurturing? Lead nurturing has several key benefits. Marketing-qualified leads (MQLs) MQLs come onto your radar via marketing, perhaps by engaging with content. They already know the value it can bring and only need persuading that this will benefit their daily life/operation if they buy.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Tradeshows 122

Tradeshows B2B Meeting Follow-up 122

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Campaign 121

Campaign Consult Gaming Contact 121

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. Building safeguards through layers of automation.

Trust 87

Trust Campaign Drivers/motivators Growth 87

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Many martech users may not benefit from using a given platform. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., They should accurately reflect existing marketing processes.

Strategize 110

Strategize Campaign Technology Technology 110

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. agencies, media, co-marketing). Many well-known cloud-based marketing tools can build lists based on certain criteria.

Campaign 103

Campaign Assembly Line Launch Government 103

SaaStr

MAY 4, 2024

Why would a market leader at $20m+ ARR and accelerating raise “just” $12m? There are so many benefits in 2024 of growing in a capital-efficient fashion. Gorgias has taken a measured approach, using automation and AI only when it is 99% sure it will work. While that may sound niche, in fact the market is vast in size.

Niche 64

Niche B2B Growth Price 64

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 66

Government Campaign Customers Follow-up 66

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions.

Customers 142

Customers Price Contact Campaign 142

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

Hospitality 115

Hospitality Drivers/motivators Clients Growth 115

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

B2B 127

B2B Technology Technology Pipeline 127

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This method is grounded in the continuous analysis of customer behavior and market trends as they happen.

Growth 108

Growth B2B Customers Customer Relationship Management 108

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

E-commerce 70

E-commerce Niche Real Estate Healthcare 70

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Salesforce

FEBRUARY 15, 2024

But AI use is gaining momentum as the technology quickly continues to evolve, and retailers are already reaping the benefits. Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. What are the benefits of using AI in retail? What do shoppers want next?

Retail 92

Retail Promote Strategic planning Price 92

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. Tone) Keep answers simple.

Lead generation 112

Lead generation Click Through Rate Contact Follow-up 112

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Campaign 145

Campaign B2B Technology Technology 145

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Get the daily newsletter search marketers rely on. same text, video/audio, or image, depending on the task).

Objectives and Key Results 134

Objectives and Key Results Follow-up Start-ups Engineering 134

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Three-quarters (74%) of SMBs are interested in using AI or automation, and 55% said their interest has grown over the last six months.

Non-Profits 98

Non-Profits Campaign CRM Technology 98

Lead Fuze

OCTOBER 5, 2023

Are you curious about how to progress in the digital marketing sphere? Look no further than using AI for digital marketing. This is the new face of effective marketing! Can I use AI for marketing? Will AI take over digital marketing? What is the best AI tool for digital marketing?

Real Estate 98

Real Estate Retail Technology Technology 98

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Contract 70

Contract Objectives and Key Results Technology Technology 70

Martech

DECEMBER 5, 2023

You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit. Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale.

Pitch 113

Pitch Contact Follow-up Clients 113

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement.

Campaign 130

Campaign Technique Strategize Technology 130

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function.

Technology 120

Technology Technology Launch Product 120

Heinz Marketing

APRIL 28, 2024

By Payal Parikh , VP of Client Services at Heinz Marketing As with any MarTech tool, getting to know the tool and its benefits is one thing. Key steps to operationalizing Koala: Integration with Existing Workflows: Koala seamlessly integrates with existing CRM and marketing automation platforms.

Education 60

Education CRM Clients Process 60

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

SQL 110

SQL Cross-sell Campaign Trust 110