Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? The language model is based on content from MarTech embedded on top of ChatGPT.

Territory 102

Territory Technology Technology Customer Relationship Management 102

Search Engine Land

APRIL 26, 2024

While this is a good indication of how a core update has impacted your site’s visibility in the SERPs, you’ll need to dig deeper to really understand the update’s effects. Examine your performance reports, looking for changes in impressions, clicks or average position compared to the previous period. See terms.

X-functional 134

X-functional User Experience UX Follow-up 134

Search Engine Land

JANUARY 24, 2024

Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. Product scoring involves assigning numerical values to products based on various performance indicators. What is product scoring? Preorder ratio.

Campaign 124

Campaign Profit margin Product Construction 124

Highspot

MARCH 12, 2024

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. Speaking of sales management, they’re the key to driving the adoption of any enablement initiative.

Strategize 115

Strategize GTM Cross-sell Finance 115

Martech

MARCH 14, 2024

Register (free) for The MarTech Conference here The session, live-streaming on Wednesday, March 20 at 11.50am ET (then available on demand) is designed to help you: Go from a high-level customer journey map to understanding how to measure tactical CX performance. Q: What are the advantages of using customer journey maps for this?

Consult 105

Consult Networking Prospecting Conversion 105

Search Engine Land

APRIL 23, 2024

As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation. While social algorithms vary and don’t adhere to a one-size-fits-all rule, there are still factors that marketers can control to optimize their content.

Entertainment 134

Entertainment Objectives and Key Results Follow-up Engineering 134

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Drivers/motivators 110

Drivers/motivators Growth Product Technology 110

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

A/B testing 127

A/B testing Campaign Click Through Rate Promote 127

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? The key takeaway?

Customers 123

Customers Construction B2B Cross-sell 123

Salesforce

MAY 23, 2024

Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. This tradeoff – data for personalization – means that marketers have a significant opportunity if they uphold their end of the bargain. And nowhere is this more true than in the inbox.

Click Through Rate 123

Click Through Rate Customers Hospitality Promote 123

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. Optimizing performance from outside the ad accounts (e.g.

Trust 117

Trust Campaign Drivers/motivators Growth 117

Search Engine Land

MARCH 6, 2024

Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” Maintain older ad types until they cease serving or until the responsive search ad demonstrates a noticeable performance boost.

A/B testing 130

A/B testing Campaign Networking Engineering 130

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

Search Engine Land

OCTOBER 10, 2023

It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. Within this segment, our focus centers on these key areas: Demographic trends. Consumption trends.

Objectives and Key Results 120

Objectives and Key Results X-functional Intrinsic Construction 120

Search Engine Land

JANUARY 17, 2024

Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC campaigns can help achieve many objectives, so understanding the difference between KPIs and metrics is key to setting yourself up for success.

Objectives and Key Results 126

Objectives and Key Results CTR Campaign Click Through Rate 126

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 115

Strategize Strategic planning Technology Technology 115

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 138

Conversion Gaming Objectives and Key Results Referrals 138

Search Engine Land

FEBRUARY 1, 2024

Struggling to boost your Google Ads campaign performance? Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement. Get the daily newsletter search marketers rely on. See terms.

Campaign 135

Campaign CTR User Experience Conversion 135

Search Engine Land

NOVEMBER 28, 2023

Monetize Insights provides performance intelligence and capabilities, such as: Graphs and comparison charts that tell the full story of ad revenue performance. All publishers leveraging Microsoft Monetize to sell owned and operated inventory can use Monetize Insights to analyze their ad revenue performance. Why we care.

Launch 117

Launch Drivers/motivators Price Up-sell 117

Search Engine Land

APRIL 29, 2024

Many SEOs tend to advise using ccTLDs in each market if you have the resources. Below are our key findings. The prevalence of ccTLDs and gTLDs in SERP positions are inversely correlated gTLDs with no market subdomains or subdirectories are inversely correlated with ccTLDs as you go from position 1 to 100. See terms.

E-commerce 134

E-commerce Territory Represent Up-sell 134

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics.

Appointment 126

Appointment UX Objectives and Key Results Gambling 126

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig).

A/B testing 134

A/B testing CTR Conversion Campaign 134

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Every thorough migration plan should include a detailed checklist outlining all key areas of technical SEO, content, page speed and performance, analytics benchmarking and more.

CTR 132

CTR UX User Experience Engineering 132

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

B2B 133

B2B Construction Strategize Growth 133

Highspot

JANUARY 19, 2024

Given that key initiatives vary from year to year, teams and programs must continuously evolve and adjust their strategies accordingly. While each company’s winning revenue strategy may differ, success is predictable only when sales, operations, and enablement teams synchronize efforts on two critical levers: performance and time.

Strategize 64

Strategize Growth Quota Sports 64

Search Engine Land

OCTOBER 31, 2023

Swiftly resolving these problems is essential to minimize their adverse effects on your account and advertising performance. If you spot this error, it indicates that one or more of your images have promotional overlays, which Google strictly prohibits. ” Get the daily newsletter search marketers rely on.

Product 125

Product Promote Networking Contact 125

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 110

Product Objectives and Key Results Strategize Technology 110

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Here are some key areas where generative AI can make a significant impact: Content Generation: Generative AI can help startups create high-quality and engaging content at scale. The language model is based on content from MarTech embedded on top of ChatGPT.

Objectives and Key Results 104

Objectives and Key Results Lead generation Growth Campaign 104

Search Engine Land

FEBRUARY 20, 2024

For companies with finite resources, this means that over time, budgets allocated to other areas, such as infrastructure, code base, performance, content publication, marketing or brand building drop. Performance. Get the daily newsletter search marketers rely on. Unique selling proposition.

Gambling 132

Gambling Cross-sell CTR Represent 132

Martech

MARCH 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. For this prompt, try selecting the Marketing Manager persona.

Retail 59

Retail Follow-up Campaign Conversion 59

Search Engine Land

OCTOBER 27, 2023

Each report has key similarities and differences, so let’s dive in. Effective analysis overview First, a quick refresher on how to effectively analyze PPC performance : Note any shifts in key metrics, especially spend and conversions. Once you’ve done a month-over-month comparison, compare your performance to the previous year.

CTR 131

CTR Click Through Rate Niche Conversion 131

Search Engine Land

OCTOBER 6, 2023

There are dozens of metrics you can use to review PPC performance depending on your business objectives. While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. Who is your primary audience for performance reports?

Objectives and Key Results 130

Objectives and Key Results CTR Campaign Territory 130

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. So if you’ve ever wondered about how a social media marketing agency works or how it could help your business grow online – stay tuned!

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

MAY 31, 2023

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio.

B2B 98

B2B Click Through Rate B2C Lead generation 98

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place.

Product 131

Product Contract Drivers/motivators SQL 131

SaaStr

MAY 27, 2024

To IPO, companies need to triple their market share in their core market and have a churn rate of less than 3-4% per month. The market is flooded with capital, leading to higher valuations and unrealistic expectations. He was surprised that both Sales Loft and Outreach were able to survive and win significant market share.

Growth 79

Growth Price Market share Engineering 79

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 117

CTR Electricity Real Estate X-functional 117