Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. A periodic content inventory review is a good practice.

CTR 115

CTR UX User Experience Engineering 115

Search Engine Land

JUNE 12, 2023

Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.”

CTR 98

CTR Click Through Rate User Experience Conversion 98

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

Click Through Rate 131

Click Through Rate A/B testing Retail Strategize 131

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Many companies fall short because they don’t spend enough time thinking about the first time someone will experience their website. So, what should you be doing?

Promote 113

Promote B2B Conversion Meeting 113

ClickFunnels

JANUARY 28, 2022

Convertri pages indeed load incredibly fast when compared to pages built with other funnel builder apps. One of Convertri’s standout features is its free-form page editor that allows for much more creative freedom than other funnel builder apps. Consequently, if their system goes down, your pages will stay up.

A/B testing 148

A/B testing Launch Price Up-sell 148

Search Engine Land

AUGUST 28, 2023

Companies can save time and money by equipping enterprise engineers with the knowledge of common technical SEO issues, streamlining the SEO process, and improving organic search performance. Cookie banner loaded with JS, no other content loaded for Googlebot. Get the daily newsletter search marketers rely on.

Engineering 90

Engineering User Experience Process Conversion 90

Search Engine Land

NOVEMBER 17, 2023

The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? This has enabled them to join, lead and create their own conversations alongside contributing to the existing brand conversations on platforms. It shifts from brands telling the story to your audience speaking collectively.

Engineering 111

Engineering Trust Click Through Rate Promote 111

Sales Pop!

APRIL 25, 2024

You spend a significant amount of time writing awesome articles & blog posts, but … no one is seeing your hard work! You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!! And this leads to increased brand loyalty, improved engagement, & higher conversion rates.

Promote 52

Promote Engineering User Experience Education 52

Search Engine Land

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Many companies fall short because they don’t spend enough time thinking about the first time someone will experience their website. So, what should you be doing?

Promote 90

Promote B2B Engineering Conversion 90

Search Engine Land

OCTOBER 6, 2023

Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Performance optimization: CDN, caching and lazy loading. Personalization Tailoring experiences based on individual preferences and behaviors enhances user engagement and drives better conversion rates. UI/UX and workflows.

UX 118

UX User Experience Engineering Government 118

Search Engine Land

SEPTEMBER 7, 2023

If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. a user landed on a thank-you page). Conversions Here is where you can designate any of your events as conversions. A real-time report. Click on Configure tag settings and Show more.

GTM 139

GTM Campaign Follow-up Start-ups 139

Search Engine Land

MARCH 6, 2023

Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load.

CTR 84

CTR E-commerce Territory Networking 84

Search Engine Land

APRIL 1, 2024

You put time, energy and a lot of hope into a webpage. Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Identifying the problem The key to identifying why your page isn’t ranking is to systematically rule out the other possibilities. Then, look to see if that page gets impressions or clicks.

Technique 119

Technique Legal User Experience Represent 119

Search Engine Land

APRIL 5, 2023

Bottom line: quality score determines where your ad appears on the page and how much you pay for each click. Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown.

CTR 98

CTR B2C B2B Clients 98

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. This approach saves you time and leverages the existing SEO value of your content. You can also add a Christmas twist to existing pages. Dig deeper: Your guide to seasonal content marketing 3. Get the daily newsletter search marketers rely on.

E-commerce 126

E-commerce Click Through Rate Strategic planning Pitch 126

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Commenting improvements for live updates and permissions Collaborate more effectively with your team now that comments inside of HubSpot load in real time.

CRM 114

CRM Pipeline Contact Meeting 114

Search Engine Land

DECEMBER 6, 2023

In this more focused time period, they compare options, read reviews, and delve deeper into the specifics of each solution. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages. This is vital for B2B businesses, especially those operating in specialized or niche markets.

B2B 100

B2B B2C CRM Engineering 100

Salesforce

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Campaign 98

Campaign Customer Relationship Management CRM Prospecting 98

Search Engine Land

JULY 3, 2023

Rather than enduring such a time-consuming and resource-intensive process, there are other, more successful ways to improve the speed of enterprise websites. You must spend a lot of time listening and paying attention to what other people are doing and then show them how what they’re doing has improved the website’s organic visibility.

Finance 69

Finance Engineering Conversion User Experience 69

Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. How Big Will Google’s Mobile-Friendly Update Be? How Many 301s Are Too Many?

Engineering 92

Engineering Launch Gaming Retail 92

Search Engine Land

MARCH 30, 2023

Built-in events Out of the box, GA4 includes events for several categories that can be automatically collected, including the following as of the time of this article. Page view The page_view event fires whenever a page is loaded or the browser history state changes. Get the daily newsletter search marketers rely on.

Gaming 87

Gaming Start-ups Follow-up Conversion 87

Search Engine Land

FEBRUARY 16, 2023

Below, I have outlined eight strategic aspects that have stood the test of time and are still worth investing resources in. Security We don’t want our target audiences to see broken sites or embarrassing messages from a Canadian pharmacy on our home page. Having quality content isn’t going away any time soon.

Objectives and Key Results 102

Objectives and Key Results UX Engineering Strategize 102

Lead Fuze

SEPTEMBER 2, 2023

Whether you’re a digital marketing specialist, an eCommerce business owner, or simply someone looking to grow their online presence, the debate between Google Ads leads vs website traffic is likely on your radar. On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Neuromarketing uses brain imaging, eye tracking and biometric measurement to understand how consumers respond to marketing messages. What is neuromarketing?

Drivers/motivators 105

Drivers/motivators Strategize UX User Experience 105

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. With the many platforms and apps, it can take time to understand where your audience spends time online.

B2B 141

B2B Campaign Technology Technology 141

Search Engine Land

JANUARY 19, 2023

Well, it’s time to put your money where your mouth is. It’s a giant waste of time. Get the daily newsletter search marketers rely on. In your first 90 days as an enterprise SEO lead , I recommend copying/pasting this as a starting conversation with your data team. Don’t let feelings guide your decisions.

CTR 87

CTR Referrals Start-ups Conversion 87

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

A/B testing 97

A/B testing Campaign Contact CRM 97

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Get the daily newsletter search marketers rely on. Page-level optimization may change. Screaming Frog is great for this, and again, you can load up the old site crawl if you need to do any analysis.

Launch 122

Launch Engineering Technology Technology 122

Hubspot

JANUARY 17, 2020

When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I clicked back to that results page to look at the next one. I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time.

UX 100

UX Click Through Rate Engineering Campaign 100

Beeketing

JULY 3, 2021

To ensure that your e-commerce site is always up, functional, and secure, sophisticated e-commerce testing that corresponds to the emerging market changes is required. Test automation will allow faster marketing, and running a robust test can make the marketing process more effective. It means that the competition is tough.

E-commerce 96

E-commerce SQL Product Price 96

Lead Fuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape.

Conversion 52

Conversion A/B testing User Experience Technique 52

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Trust 119

Trust Drivers/motivators Strategize Legal 119

Search Engine Land

DECEMBER 5, 2022

If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. Earning conversions. Which pages are losing traffic?

Engineering 101

Engineering Entertainment Government Start-ups 101

Search Engine Land

NOVEMBER 7, 2022

SEO and content marketing go together so well. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. .

User Experience 106

User Experience CTR Click Through Rate Engineering 106

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? These advertisers bid in real-time at or above the fixed CPM price.

Retail 115

Retail CTR Networking Campaign 115

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Identify the specific keywords and pages that have been affected. Ensure it is mobile-friendly, loads quickly, and is easy to navigate. Be patient and persistent: Recovering from a decline in rankings may take time. I am trained with Search Engine Land content.

User Experience 88

User Experience Clients Consult Engineering 88

Hubspot

MARCH 23, 2017

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.

Conversion 101

Conversion Pipeline Presentation Customers 101