Search Engine Land

MARCH 30, 2023

Let’s set the record straight. Google News-driven results send over 24 billion clicks per month to publishers. Here’s how to claim your share. The publisher no longer needs to be a dedicated news site. You can get in with your blog if you regularly produce high-quality, original and timely content.

CTR 123

CTR Angle Click Through Rate Follow-up 123

ClickFunnels

JANUARY 28, 2022

Want to know if this is the right tool for your online business? Convertri is a funnel builder app. Convertri pages indeed load incredibly fast when compared to pages built with other funnel builder apps. You can also use Zapier integration to connect it to a bunch of other popular web apps. Alternatives. No worries.

A/B testing 148

A/B testing Launch Price Up-sell 148

ClickFunnels

OCTOBER 21, 2021

And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? We’ll show you each example, talk a bit about why it worked so well, and provide some pointers if you want to use the same lead-gen tactic for your own business. It just needs to provide some basic value to your target market.

Lead generation 258

Lead generation Campaign Referrals Niche 258

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

E-commerce 97

E-commerce Commission Campaign Niche 97

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. Truly, the businesses that do B2B content marketing right have a giant competitive advantage.

B2B 106

B2B Promote Engineering Up-sell 106

Search Engine Land

APRIL 2, 2024

Unifying your first-party customer data and making it easier for your teams to take action is the key to delivering on customer expectations and experiencing AI’s full potential. 4 keys to success with a CDP What does a customer data platform do? Many companies, however, don’t have these data environments synced up.

Trust 80

Trust Strategize Government Service 80

ClickFunnels

SEPTEMBER 23, 2021

Ready to take your business to the next level? It’s important to understand that there’s a difference between someone who’s just a potential customer and someone who’s a legitimate lead: A potential customer is an individual who belongs to your target audience. And that’s where your lead magnet comes in. Continue reading….

Real Estate 212

Real Estate Niche Lead generation Promote 212

Search Engine Land

OCTOBER 24, 2023

They want long-term success. Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leading indicators instead. Up-and-to-the-right charts only get SEOs promoted, not demoted, at the end of the day. They’re great.

CTR 106

CTR Drivers/motivators Start-ups Referrals 106

ConversionXL

JULY 28, 2021

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. Here’s how: 1.

GTM 146

GTM Follow-up Technique Campaign 146

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Conversion 104

Conversion Growth Campaign Lead generation 104

Search Engine Land

FEBRUARY 25, 2023

Google also announced that apps indexed by Google through App Indexing would begin to rank better in mobile search. Google said this only will work for signed-in users who had the app installed on their mobile device. 26 announcement created. But with the removal of right rail ads, in particular, its utility sharply declined.

E-commerce 112

E-commerce Launch Engineering Contract 112

Martech

OCTOBER 23, 2023

Even taking it a step beyond performance data, social insights can shed light on industry, competitive and cultural findings that may uncover necessary tools to allow a brand to stand out in a saturated market. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 111

Sports Education Service Technology 111

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.

Niche 128

Niche User Experience CTR Click Through Rate 128

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 122

Retail X-functional Launch Non-Profits 122

Search Engine Land

OCTOBER 23, 2023

Even taking it a step beyond performance data, social insights can shed light on industry, competitive and cultural findings that may uncover necessary tools to allow a brand to stand out in a saturated market. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 108

Sports Education Service Technology 108

Search Engine Land

FEBRUARY 15, 2023

As with any Mueller answer, there was a bit more nuance to be found in his answer: “So that you are really sure that your content kind of stands on its own and make it possible for other people to of course to link to your content. Make sure that the URLs on your website are easy to copy and paste.

Engineering 84

Engineering Teamwork Campaign Gaming 84

Search Engine Land

JANUARY 25, 2023

Search marketers and celebrities alike are embracing the gaming industry as a huge market to reach their target audience. If you’ve ever played a video game on your mobile phone, PC, or consoles like Xbox or Playstation, it’s likely that you’ve seen several types of ads. What are video game ads?

Gaming 85

Gaming Campaign Drivers/motivators Represent 85

Search Engine Land

FEBRUARY 18, 2023

This was actually the culmination of a test that began in 2010 and ramped up significantly in 2015 , mostly outside of the U.S. Also on this day Bing announces refreshed Bing Webmaster Tools 2020: The new toolset promised to offer a faster, cleaner, more responsive and even more actionable set of features.

Finance 93

Finance Engineering Campaign Cross-sell 93

Search Engine Land

FEBRUARY 16, 2023

Google dropping follow and welcome offers in local listings 2022: Google: “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app.” Google confirms Standard Shopping campaigns will remain available 2022: Performance Max was set to absorb Smart Shopping campaigns by summer.

Networking 89

Networking Gaming Commission Engineering 89

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. Mining your clients for pain-points, success, and topic ideas. It involves putting in the work.

Appointment 127

Appointment Clients Launch Follow-up 127

Martech

OCTOBER 19, 2022

They don’t let you pinpoint what makes an ad and a campaign successful. All of this drives the price up. It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Where it ran?

Retail 106

Retail CTR Networking Campaign 106

Search Engine Land

FEBRUARY 5, 2023

Advertisers would set a baseline bid that applied to both desktop and tablet, and then set the mobile bid as a multiplier of the desktop/tablet bid. Now, get your Google Shopping ads on Gmail, Discover, YouTube 2020: Google kept finding more places to show Shopping ads as merchants prioritized them over text ads.

Launch 84

Launch Engineering Campaign Commission 84

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Video: Steve Marin on content, SEO and using data as backup 2021: Also discussed: ego ranking, how to help your clients write content and much more. But this was the first time Google went public with its document.

Engineering 96

Engineering Price Commission Campaign 96

Capterra Sales & Marketing Software

SEPTEMBER 30, 2021

The post 4 Essential Digital Marketing Channels To Grow Your Business appeared first on Capterra. Digital marketing is no longer just nice to have. If you’re a business transitioning from traditional marketing to digital marketing, you likely manage digital marketing as a one-time project rather than an ongoing project.

Campaign 82

Campaign Promote Engineering Customer Relationship Management 82

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google My Business report shows how people found your business 2021: You could now see device and platform breakdown in your Google My Business performance reports.

Launch 94

Launch Engineering Campaign Entertainment 94

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. This new set of mobile features, which can be accessed in the Stories section of the Instagram app, has been dubbed Instagram Reels. Both networks have solid benefits and entertainment factors.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Table of contents Why should your brand be on TikTok? Why should your brand be on TikTok? billion on the platform in 2021, according to SensorTower —more than on any other app. TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

JANUARY 11, 2023

A Google Panda algorithm guide, published on The SEM Post , included several then-new quotes about Panda from Google, attributed to a “Google Spokesperson.” E-commerce sales jumped this holiday season as search marketers weathered Google updates. Google Business Profiles sets waiting period for new owners and managers.

E-commerce 113

E-commerce Launch Engineering User Experience 113

Search Engine Land

DECEMBER 26, 2022

The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. This year marketers told us that although the adoption of Google Ads automation is high, it’s their least favorite part of PPC. The bigger picture. Who knew?

Launch 101

Launch Campaign Promote Sports 101

Search Engine Land

JUNE 27, 2023

And this doesn’t include the titles of four other sessions on related topics like “Revolutionize your PPC game with GPT.” Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends. So, why will roughly 20% of your PPC team need reskilling? Hey, I get it.

Referrals 90

Referrals Campaign Gaming Promote 90

Search Engine Land

OCTOBER 4, 2022

You’re eager to enjoy the best local cuisine your destination has to offer. Over 80% of searches worldwide occur on Google based on the latest search engine market share data. In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms.

Objectives and Key Results 112

Objectives and Key Results Retail Engineering Launch 112

Martech

OCTOBER 9, 2022

Most commonly, you set up the Event in Tag Manager with a GA4 event tag, then wait for that to show up in GA4, then switch the conversions in the admin and mark that event as a conversion. (We Click Settings to edit individual options as needed. In your inbox. What marketers need to know. Get MarTech!

Conversion 93

Conversion Start-ups Customers 93

Sales Pop!

JANUARY 25, 2024

Yes, visuals are the first to grab your attention , but they aren’t the whole story. It’s the message, the narrative, that truly captures your focus. Content marketing is all about creating connections. That’s the magic we’re talking about—content that doesn’t just pass by your eyes but sticks with you, resonating deeply.

Education 59

Education Real Estate Trust Engineering 59

Search Engine Land

MARCH 17, 2023

Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

A/B testing 120

A/B testing Engineering Launch Drivers/motivators 120

Search Engine Land

JANUARY 5, 2023

See this video (published Dec. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on. Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console. Keywords will be saved as broad match.”.

Retail 89

Retail Engineering Click Through Rate Contact 89

Search Engine Land

FEBRUARY 15, 2023

The only answer provided by Microsoft relates to downloading Edge and installing the mobile app. It’s quite a funny system, and one of the many growth hacks that Bing has been known for, but all you need to do is complete searches and their daily set of Microsoft Reward tasks – which are intended to get you to search more.

Engineering 97

Engineering Presentation Represent Launch 97

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149