Search Engine Land

APRIL 5, 2024

“ SEO audits are a waste of time.” Recently, I came across a LinkedIn post that lamented on SEO audits. It’s more an issue of both doing the audit and selling it the wrong way, which is the root cause of the perception that “SEO audits are a waste of time.” This is not a tactical guide to creating a great SEO audit.

Hospitality 101

Hospitality Consult Clients Construction 101

Search Engine Land

FEBRUARY 20, 2024

Despite new trends and innovative tools like AI stealing the limelight occasionally, many competitive industries continue to focus their SEO efforts primarily on building PageRank-passing link building. There are other problems with an SEO strategy based on PageRank-passing link building, too. Unique selling proposition. Performance.

Gambling 116

Gambling Cross-sell CTR Represent 116

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional.

Drivers/motivators 121

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 121

Search Engine Land

AUGUST 28, 2023

SEO is not just about keywords and content. This is where technical SEO comes into play. As I highlight in my article “ Unleashing enterprise SEO superpowers: The 4 pillars for SEO success ,” mitigation and error management in technical SEO are crucial for a flawless online experience.

Engineering 93

Engineering User Experience Process Conversion 93

Search Engine Land

MARCH 21, 2024

The decision to hire a new SEO agency brings high hopes for what might be achieved together. Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership. In these early stages, optimism runs high.

Contract 102

Contract Education Clients Trust 102

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? Get the daily newsletter search marketers rely on.

User Experience 113

User Experience UX Strategize Engineering 113

Search Engine Land

MARCH 27, 2024

Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, noticed sponsored posts were appearing where the third and fifth organic positions normally run and shared a screenshot on X : Why we care. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Engineering 115

Engineering Process Product 115

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. The transformative rise of AI.

Product 94

Product Launch CRM Start-ups 94

Search Engine Land

MARCH 4, 2024

However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool.

A/B testing 116

A/B testing UX User Experience Engineering 116

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Picture this: an SEO project dashboard for a multi-faceted company. In reality, in-house SEOs are one of the most communicative teams.

X-functional 117

X-functional Territory Launch Follow-up 117

Search Engine Land

OCTOBER 20, 2023

The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search. A myopic focus on inputs, outputs, and details that may or may not move the needle often leads SEOs to miss the forest for the trees.

User Experience 126

User Experience Growth Conversion Engineering 126

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO.

Launch 127

Launch Engineering Technology Technology 127

Search Engine Land

OCTOBER 24, 2023

SEO is a vast and complex practice, part art and part science. Managing an SEO team usually means that you’re taking on the world with some talented people. So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction? Redirect practical-minded SEO experts toward results-driven tasks.

Drivers/motivators 105

Drivers/motivators Intrinsic SQL Education 105

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

Engineering 117

Engineering Clients Networking Education 117

Search Engine Land

APRIL 26, 2024

Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. Stay informed Follow reputable SEO blogs, forums and industry news sources to stay updated on Google algorithm update findings and best practices. Get the daily newsletter search marketers rely on. See terms. See terms.

X-functional 113

X-functional User Experience UX Follow-up 113

Search Engine Land

JANUARY 19, 2023

The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. What are the top three skills a technical SEO should have?

Engineering 97

Engineering Technology Technology 97

Search Engine Land

OCTOBER 28, 2022

What is the greatest skill in SEO? Although patience is a great answer, I would never say there is a “greatest” SEO skill. Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. Dave Davies , Lead SEO, Weights & Biases.

UX 127

UX X-functional Angle B2C 127

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

Niche 143

Niche Engineering Promote Territory 143

Search Engine Land

JULY 24, 2023

In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. Pillar 1: Mitigation – Channeling the power of technical SEO This pillar focuses on error management and technical SEO.

Teamwork 93

Teamwork Click Through Rate Relationship building Engineering 93

Search Engine Land

OCTOBER 24, 2023

Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. However, this is potentially more bad news for SEOs as Google continues its ongoing trend of removing and minimizing organic search real estate.

Real Estate 140

Real Estate User Experience Engineering Process 140

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area. I am trained with Search Engine Land content.

Objectives and Key Results 109

Objectives and Key Results Engineering Technique Trust 109

Search Engine Land

JUNE 26, 2023

Many SEO tools out there suggest actions to take care of, but are they really helpful in most cases? We are fortunate to have many robust, time-proven marketing tools that we can use to help us make order out of the chaos of rapid change. With AI’s integration into search technology, the pace of change is quickening. W eaknesses.

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Search Engine Land

NOVEMBER 6, 2023

However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common SEO pitfalls to avoid during a website platform migration.

CTR 120

CTR UX User Experience Engineering 120

Search Engine Land

DECEMBER 13, 2023

Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. Page speed for enterprise sites: Key considerations Developing page speed recommendations after a technical audit is fairly straightforward. That’s a different story.

Negotiate 104

Negotiate Technology Technology Networking 104

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

Transportation 135

Transportation Represent Service Drivers/motivators 135

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. Beyond SEO, it includes UX and UI for a comprehensive search experience.

Territory 121

Territory Legal UX User Experience 121

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. How this prompt could be improved: You an experienced SEO consultant with clients in various industries. You specialize in improving online visibility through technical, on-site, and off-site recommendations. I am trained with Search Engine Land content.

Clients 117

Clients Engineering Consult User Experience 117

Search Engine Land

SEPTEMBER 28, 2023

As an SEO , your role extends beyond optimizing for search engines. You’re also the bridge between the content and technical teams that rely on your expertise. By being a proactive communicator, you demonstrate leadership of the SEO team and shape perceptions of your team and its work. Is no news good news? SUBSCRIBE See terms.

Strategize 120

Strategize Engineering Start-ups Conversion 120

Search Engine Land

JUNE 22, 2023

But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. “We integrated SEO into our site during development, so we don’t need an ongoing program” is a common misconception. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Launch 98

Launch Engineering Promote Strategize 98

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. An SEO manager at Vimeo.

Product 96

Product Engineering User Experience Education 96

Search Engine Land

AUGUST 23, 2023

Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. Yes, your day-to-day job as an SEO is most likely going to look different in a few years’ time. So how will generative AI change SEO as a profession and what can you do to stay ahead of the curve? It just just has to change.

Construction 97

Construction Engineering Follow-up Represent 97

Search Engine Land

JULY 26, 2023

SEO is like the slow-food movement in a fast-food world. This article will discuss: What are SEO “results.” The factors that can impact how fast you can get results from SEO. What are SEO ‘results’? At the outset of your SEO program, you will want to set goals that outline what you want your SEO program to accomplish.

User Experience 98

User Experience B2C Drivers/motivators Clients 98

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. SUBSCRIBE See terms.

Click Through Rate 135

Click Through Rate A/B testing Retail Strategize 135

Search Engine Land

AUGUST 1, 2023

In my SEO career, I’ve worked with various enterprise organizations, including major CDNs, encrypted email providers, American insurance companies, and commercial passenger airlines. One underlying challenge in these enterprise organizations is stakeholder management and the wider buy-in of SEO activities.

Objectives and Key Results 86

Objectives and Key Results Education UX User Experience 86

Search Engine Land

FEBRUARY 15, 2024

You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house or SEO agency: Which is right for your business? What services do SEO agencies offer?

Consult 118

Consult Clients Engineering Service 118

Search Engine Land

NOVEMBER 28, 2023

An effective SEO strategy must evolve over time to account for changes within your company and the broader digital landscape. This article outlines critical internal and external elements you need to assess when refreshing your SEO plan, from website changes to competitive shifts to algorithm updates.

Strategize 112

Strategize Launch Start-ups Gaming 112

Search Engine Land

MARCH 10, 2023

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. Some say the brewing economic crisis will hit the SEO industry first and hardest, with a few high-level firings of top SEO executives and industry leaders having fueled such fears. Yes, SEO is alive and well. SUBSCRIBE See terms.

Real Estate 102

Real Estate Government Engineering User Experience 102